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Author: Philippe Corrot
Publisher: John Wiley & Sons
ISBN: 1119864747
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn: How to turn the marketplace model into your business’ competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.
Author: Philippe Corrot
Publisher: John Wiley & Sons
ISBN: 1119864747
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn: How to turn the marketplace model into your business’ competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.
Author: Philippe Corrot
Publisher: John Wiley & Sons
ISBN: 1119864828
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead. Through dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn: How to turn the marketplace model into your business’ competitive advantage The make-or-break decisions for launching an industry-leading enterprise marketplace fast The best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers With The Online Marketplace Advantage, discover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.
Author: Patricia Ordóñez de Pablos
Publisher: Business Science Reference
ISBN: 9781799885245
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"This book offers an international platform to bring together academics, researchers, lecturers, decision makers, policy makers, and practitioners to share new theories, research findings, and case studies, to enhance understanding and collaboration in business, digital strategies, disruptive innovation, green growth, and technology in Asia"--
Author: Göran Ahrne
Publisher: Cambridge University Press
ISBN: 1108474985
Category : Business & Economics
Languages : en
Pages : 459
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Book Description
Describes the organizational aspects of contemporary society, explaining how organization occurs not only inside formal organizations, but also outside and among them.
Author: Lee W. Frederiksen
Publisher:
ISBN: 9780982881934
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.
Author: Guillaume D. Johnson
Publisher: Springer
ISBN: 3030117111
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Author: Francesco Ducci
Publisher: Cambridge University Press
ISBN: 1108870007
Category : Law
Languages : en
Pages : 203
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Book Description
Competition policy debates on digital platform markets are often premised on the idea that market fragmentation and the standard forces of competition and entry may provide a potential solution to excessive concentration and market power. In this work, Francesco Ducci provides readers with a different perspective based on the theoretical lens of natural monopoly. Ducci explores this framework through the development of three case studies on horizontal search, e-commerce marketplaces, and ride-hailing platforms, investigating the strength and limit of potential (and often heterogeneous) sources of natural monopoly at play in each industry. Building on these case studies, the book then derives from the application of the natural monopoly framework general policy implications for digital industries by identifying the respective institutional flaws and shortcomings of ex ante and ex post approaches to market power as one of the central challenges in digital platform markets.
Author: Дмитрий Нагишкин
Publisher:
ISBN:
Category : Fiction
Languages : en
Pages : 96
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Book Description
A collection of 4 folktales form the Russian Far East, translated from Russian into English.
Author: Kimberly A. Whitler
Publisher: Columbia University Press
ISBN: 0231548117
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Author: Nir Vulkan
Publisher: Princeton University Press
ISBN: 0691214549
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Advances in web-based technology--particularly automation and delegation technologies such as smart agents, shopping bots, and bidding elves--support the further growth of e-commerce. In addition to enabling consumers to conduct automated comparisons and sellers to access visitors' background information in real time, such software programs can make decisions for individuals, negotiate with other programs, and participate in online markets. Much of e-commerce's economic value arises from this kind of automation, which not only reduces operating costs but adds value by generating new market interactions. This text teaches how to analyze the added value of such applications, considering consumer behavior, pricing strategies, incentives, and other critical factors. It discusses added value in several e-commerce arenas: online shopping, business-to-business e-commerce, application design, online negotiation (one-to-one trading), online auctions (one-to-many trading), and many-to-many electronic exchanges. Combining insights from several years of microeconomic research as well as from game theory and computer science, it stresses the importance of economic engineering in application design as well as the need for business models to take into account the "total game." As the only serious treatment of the microeconomics of e-commerce, this book should be read by anyone seeking e-commerce solutions or planning to work in the field.
