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Author: Michael R. Solomon
Publisher: Kogan Page Publishers
ISBN: 1398600059
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.
Author: Michael R. Solomon
Publisher: Kogan Page Publishers
ISBN: 1398600059
Category : Business & Economics
Languages : en
Pages : 293
Get Book
Book Description
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.
Author: Harri Englund
Publisher: Nordic Africa Institute
ISBN: 9789171064998
Category : History
Languages : en
Pages : 212
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Book Description
After thirty years of autocratic rule under "Life President" Kamuzu Banda, Malawians experienced a transition to multi-party democracy in 1994. A new constitution and several democratic institutions promised a new dawn in a country ravaged by poverty and injustice. This book presents original research on the economic, social, political and cultural consequences of the new era. A new generation of scholars, most of them from Malawi, cover virtually every issue causing debate in the New Malawi: poverty and hunger, the plight of civil servants, the role of the judiciary, political intolerance and hate speech, popular music as a form of protest, clergy activism, voluntary associations and ethnic revival, responses to the HIV/AIDS pandemic, and controversies over women's rights. Both chameleon-like leaders and the donors of Malawi's foreign aid come under critical scrutiny for supporting superficial democratization. The book ends with a rare public statement on the New Malawi by Jack Mapanje, Malawi'sinternationally acclaimed writer.
Author: Jose Eduardo Agualusa
Publisher: Simon and Schuster
ISBN: 1416588094
Category : Fiction
Languages : en
Pages : 192
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Book Description
Félix Ventura trades in an unusual commodity; he is a dealer in memories, clandestinely selling new pasts to people whose futures are secure and who lack only a good lineage to complete their lives. In this completely original murder mystery, where people are not who they seem and the briefest of connections leads to the forging of entirely new histories, a bookish albino, a beautiful woman, a mysterious foreigner, and a witty talking lizard come together to discover the truth of their lives. Set in Angola, Agualusa's tale darts from tormented past to dream-filled present with a lightness that belies the savage history of a country in which many have something to forget -- and to hide. A brilliant American debut by one of the most lauded writers in the Portuguese-speaking world, this is a beautifully written and always surprising tale of race, truth, and the transformative power of creativity.
Author: Gary Ferguson
Publisher: Fox Chapel Publishing
ISBN: 1620080257
Category : Pets
Languages : en
Pages : 149
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Book Description
The one and only chameleon is world renowned for its ability to change its skin color rapidly (throughout movement of pigment cells) and for the outrageous length of its tongue (more than one and a half times its body length!). Relatives of agamids and iguanas, chameleons are insect-eating, tree climbing reptiles that have highly specialized needs. Written by a team of experienced herp experts, Chameleons intends to instruct keepers on how to best care for their chameleons and covers the four most commonly kept species: Jackson's chameleon with its prized triceratops horns on its head, panther chameleon with its spectacular coloration, veiled chameleon with its unusual casque on its head, and the rather large Parson's chameleon. The book subsequently is divided into four parts, each including an introduction and natural history, captive care, and reproduction of the species. Part I, Jackson's Chameleon was written by Sean McKeown; Part II, Panther Chameleon by Gary Ferguson, James B. Murphy, Achille Raselimanana, and Jean-Baptiste Ramanamanjato; Part III, Veiled Chameleon and Part IV, Parson's Chameleon by Kenneth Kalisch. References and index included.
Author: Yuliya Pankratova
Publisher: Abrams
ISBN: 1641705396
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
Chameleon is sad because he doesn’t have a color of his own. He borrows yellow from the sun, pink from an orchid, and orange from a tiger, but will there be enough color for everyone? With gorgeous, colorful illustrations and a message about the power of giving, The Chameleon’s True Colors is the picture book every family needs on their shelf.
Author: Yusuke Yonezu
Publisher: Astra Publishing House
ISBN: 9888240595
Category : Juvenile Fiction
Languages : en
Pages : 14
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Book Description
An interactive spin-the-wheel and pull-the-tab book all about color. This adorable board book is filled with bright colors and interactive surprises for little hands. Will the rainbow chameleon blend in, or stand out? Spin the wheel and pull the tabs of this sturdy book to change the chameleon’s colors. Rainbow Chameleon changes colors in order to hide from a snake, a wolf, and a crocodile. But sometimes he also has to change color in order to be noticed—especially when a new friend who he wants to impress enters the picture. This playful, hands-on journey features color dials and pull-tabs perfect for toddlers. The beautiful, lively illustrations and engaging story make for a book that kids will want to read again and again.
Author: Jonathan Durham
Publisher: Zoodoo Publishing Jacksons Chameleon
ISBN: 9781788650298
Category : Chameleons as pets
Languages : en
Pages : 122
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Book Description
Jackson's chameleon book for care, feeding, handling, health and common myths.
Author: Joy Cowley
Publisher:
ISBN: 9780439666534
Category : Juvenile Nonfiction
Languages : en
Pages : 32
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Book Description
Vivid, up-close photographs and lively, informative text brilliantly capture the many moods and colors of chameleons as they hunt for food, search for a new home, brave dangerous strangers, and even make friends.
Author: Alicia Klepeis
Publisher:
ISBN: 9780716646587
Category : Animals
Languages : en
Pages : 24
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Book Description
"In this book, early fluent readers will learn how chameleons use colors to camouflage themselves, heat themselves with sunlight, and even show their emotions. Vibrant, full-color photos and carefully leveled text will engage young readers as they learn more about chameleons, their habitat, behaviors, and science behind their amazing, bright colors. An infographic aids understanding, and an activity offers readers an opportunity to extend discovery. Children can learn more about chameleons using our safe search engine that provides relevant, age-appropriate websites. Chameleons also features reading tips for teachers and parents, a table of contents, a glossary, and an index. Chameleons is part of Jump!'s Science Behind the Colors series"--
Author: Jonathan Durham
Publisher:
ISBN: 9781788650199
Category :
Languages : en
Pages :
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Book Description
The Veiled Chameleon has nearly thirty years of history being bred in captivity yet many of them don't live past two years. Sadly this has nothing to do with the creatures themselves but more because new owners can easily misunderstand these fragile creatures so often don't meet their specific needs. This book is for anyone who is considering buying a Veiled Chameleon. It will tell you what you need to know before purchasing - where to go, what to look for and the questions you should be asking to ensure you get a healthy pet. It is also suitable for anyone who has already purchased one of these wonderful creatures but is unsure how to take good care of it. It provides an understanding of the way these creatures live in the wild and explains how you can mimic these conditions at home in order to provide a habitat that your chameleon will thrive in for many years to come. There is a lot of conflicting information out there which can be confusing, what should you believe and what should you ignore? This is an all in one, go to guide, which covers all the main topics and answers any questions you may have. It explains the common mistakes that owners often make so you can avoid them and tells you what symptoms you should look out for and how to prevent certain medical issues. Unlike other books that often focus on one aspect of Veiled Chameleon care, this is a fully comprehensive guide covering everything you need to know. By the time you reach the end you should be able to take great care of these animals. If you only buy one book about Veiled Chameleons, make sure it's this one. Covered in this book.... -Breeding Veiled Chameleons -Common Myths -Costs And Equipment -Egg Laying In Females -Free Ranging -Gut-Loading -How To Feed -How To Handle And Train Your Veiled Chameleon -How To Identify Male And Females -How To Set Up The Perfect Vivarium -Interesting Features -Medical Problems & Prevention -Misting And Watering Systems -Questions To Ask When Purchasing -Signs Of A Healthy Chameleon -The Different Life Stages -Where To Buy ..... and much more
