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Author: Christian Conrad
Publisher: CRC Press
ISBN: 1317023056
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Author: Christian Conrad
Publisher: CRC Press
ISBN: 1317023056
Category : Business & Economics
Languages : en
Pages : 348
Get Book Here
Book Description
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Brand Spirit examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.
Author: Jill McKeever
Publisher: Andrews McMeel Publishing
ISBN: 1524866725
Category : Body, Mind & Spirit
Languages : en
Pages : 233
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Book Description
A visually entrancing and esoteric guide to connecting with plants through the senses. In The Spirit of Botany, artist and perfumer Jill McKeever reveals her personal rituals and creative methods of using aromatic botanical materials in incense, perfume, tisanes, ritual baths, and much more. In addition to dozens of recipes, McKeever offers her reflections on sustainability, synesthesia, creativity, and her own experience of turning her passion for this work into the indie perfume brand, For Strange Women. Appropriate for hobbyists and career alchemists alike, The Spirit of Botany features inspiring photography and a mysterious aesthetic, immersing readers in the countless biological, emotional, energetic, and spiritual benefits of aromatherapy and herbalism.
Author: Michael Houlihan
Publisher: Footnotes Press
ISBN: 9780999504208
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. This is the story about how Barefoot Wines helped transform an entire industry from stuffy and intimidating to fun and socially aware.
Author: Raymond Buckland
Publisher: Llewellyn Worldwide
ISBN: 0738703990
Category : Body, Mind & Spirit
Languages : en
Pages : 407
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Book Description
The author of the bestselling "Buckland's Complete Book of Witchcraft" writes a handbook for anyone who wishes to communicate with spirits, as well as for the less adventurous who simply want to satisfy their curiosity about the subject.
Author: Chad Brand
Publisher: B&H Publishing Group
ISBN: 1433670070
Category : Religion
Languages : en
Pages : 261
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Book Description
Perspectives on Spirit Baptism presents in counterpoint form the basic common beliefs on spirit baptism which have developed over the course of church history with a view toward determining which is most faithful to Scripture. Each chapter will be written by a prominent person from within each tradition—with specific guidelines dealing with the biblical, historical, and theological issues within each tradition. In addition, each writer will have the opportunity to give a brief response to the other traditions.
Author: Andrew Wommack
Publisher: Destiny Image Publishers
ISBN: 1606830376
Category : Religion
Languages : en
Pages : 149
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Book Description
Have you ever asked yourself what changed when you were "born again?" You look in the mirror and see the same reflection - your body hasn't changed. You find yourself acting the same and yielding to those same old temptations - that didn't seem to change either. So you wonder, Has anything really changed? The correct...
Author: Andreas Hensing
Publisher: Veloce Publishing
ISBN: 9781845848736
Category : Transportation
Languages : en
Pages : 0
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Book Description
In Making a Morgan the reader accompanies a very traditional model, a Morgan Plus 4, through it's build from customer's specification sheet to finished car. A process that, in this instance, will take 17 days. All Morgans can be bespoke, and the unique thing about 'our' car is that it will be built with a narrow frame front end that properly belongs to a 4/4 model. Invisible, except to Morgan cognoscenti, this non-standard front end means that the distance between the headlamps and the radiator grille is somewhat less than on the standard Plus 4 models. Most likely, this customer prefers understatement, but on the other hand didn't hold back when specifying the car's equipment: sports model without spare wheel, a 2-litre engine, polished wire-spoke wheels, door pockets, full leather interior in red, map light, hood, sidescreens, tonneau cover in black mohair, front and rear overriders on the bumpers, sun visors, and a radio with CD player. Oh, yes, before we forget, this car will be painted in the very traditional, dark, Irish Green paint, code L4069. Why there should be so many green Morgans is a mystery to us; after all, customers can choose from a palette of around 40,000 colours! Although the car will be delivered to a London Morgan dealership, what we have here is a model with left-hand drive steering. Most likely, the customer lives on the Continent. He, or she, doesn't know that a book is being written about their Morgan but, of course, the authors will see to it that the car's new owner gets an autographed copy of the book.
Author: Andrew Wommack
Publisher: Destiny Image Publishers
ISBN: 1680313983
Category : Religion
Languages : en
Pages : 96
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Book Description
The New You It's important to understand what happened when you received Jesus as your Savior. That knowledge and understanding will keep the Word that was sown in your heart from being stolen by Satan. There is more to salvation than you have ever imagined. The forgiveness of sin was not the only thing included in your salvation. From God's perspective, it is just the beginning, a means to an end. Fellowship is the real goal. Now, become a disciple (learner and follower) of Jesus. Learn what separates Christianity from every other religion; how God sees past, present, and future sins; and much more. The Holy Spirit Living the abundant life that Jesus provided is impossible without the Holy Spirit. Before Jesus disciples received Him, they were weak and fearful. After receiving, each one became a powerhouse of God's miraculous power, and that's available to you. If you believe the Bible is true, then you must also believe the baptism in the Holy Spirit is God's will for everyone. In this book, Andrew establishes the validity of speaking in tongues, talks about the many gifts that accompany it, shares other little-known benefits, and explains how to begin speaking in tongues.
Author: Paul W. Brand
Publisher: Servant Ministries
ISBN: 9780892838691
Category :
Languages : en
Pages : 221
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Book Description
A renowned surgeon and bestselling author draws a fascinating analogy between God's design of our physical bodies and his design of our souls. Revealing the wonders of the human body--its structure, its appetities, its dependence on God's creation for food, its intricate means of growing and sustaining itself--Dr. Brand delights readers with the genius of the Creator and how he cares for his creation.
