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Author: Christian Conrad
Publisher: CRC Press
ISBN: 1317023056
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Author: Christian Conrad
Publisher: CRC Press
ISBN: 1317023056
Category : Business & Economics
Languages : en
Pages : 348
Get Book Here
Book Description
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Author: Christian A. Conrad
Publisher:
ISBN: 9781317023036
Category : Business communication
Languages : en
Pages :
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Book Description
Author: Hamish Pringle
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Brand Spirit examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand.
Author: Harry J. Aponte
Publisher: W W Norton & Company Incorporated
ISBN: 9780393701760
Category : Social Science
Languages : en
Pages : 257
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Book Description
A guide to providing psychotherapy for the poor stresses the need to help them draw on strengths and resources within themselves and within their communities
Author: Michael Houlihan
Publisher: Footnotes Press
ISBN: 9780999504208
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This New York Times bestselling business paperback chronicles the unlikely opportunities that transformed this unknown novelty label into an American icon. This is the story about how Barefoot Wines helped transform an entire industry from stuffy and intimidating to fun and socially aware.
Author: Raymond Buckland
Publisher: Llewellyn Worldwide
ISBN: 0738703990
Category : Body, Mind & Spirit
Languages : en
Pages : 407
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Book Description
The author of the bestselling "Buckland's Complete Book of Witchcraft" writes a handbook for anyone who wishes to communicate with spirits, as well as for the less adventurous who simply want to satisfy their curiosity about the subject.
Author: Andrew Wommack
Publisher: Destiny Image Publishers
ISBN: 1680313983
Category : Religion
Languages : en
Pages : 96
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Book Description
The New You It's important to understand what happened when you received Jesus as your Savior. That knowledge and understanding will keep the Word that was sown in your heart from being stolen by Satan. There is more to salvation than you have ever imagined. The forgiveness of sin was not the only thing included in your salvation. From God's perspective, it is just the beginning, a means to an end. Fellowship is the real goal. Now, become a disciple (learner and follower) of Jesus. Learn what separates Christianity from every other religion; how God sees past, present, and future sins; and much more. The Holy Spirit Living the abundant life that Jesus provided is impossible without the Holy Spirit. Before Jesus disciples received Him, they were weak and fearful. After receiving, each one became a powerhouse of God's miraculous power, and that's available to you. If you believe the Bible is true, then you must also believe the baptism in the Holy Spirit is God's will for everyone. In this book, Andrew establishes the validity of speaking in tongues, talks about the many gifts that accompany it, shares other little-known benefits, and explains how to begin speaking in tongues.
Author: Chad Brand
Publisher: B&H Publishing Group
ISBN: 1433670070
Category : Religion
Languages : en
Pages : 261
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Book Description
Perspectives on Spirit Baptism presents in counterpoint form the basic common beliefs on spirit baptism which have developed over the course of church history with a view toward determining which is most faithful to Scripture. Each chapter will be written by a prominent person from within each tradition—with specific guidelines dealing with the biblical, historical, and theological issues within each tradition. In addition, each writer will have the opportunity to give a brief response to the other traditions.
Author: Alexander W. Astin
Publisher: John Wiley & Sons
ISBN: 0470769335
Category : Education
Languages : en
Pages : 242
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Book Description
Cultivating the Spirit THIS GROUNDBREAKING WORK IS BASED on a five-year study of how students change during the college years and the role college plays in facilitating the development of their spiritual qualities. Students, the authors argue, grapple with the big questions in life: Who am I? What are my values? Do I have a mission in life? Why am I in college? What kind of person do I want to be? What sort of world do I want to help to create? Their answers to these questions help determine their academic and career choices and are tied to the development of personal qualities such as empathy, caring, and social responsibility. The study finds that, while students' religious engagement declines during college, at the same time they become substantially more caring, tolerant, connected with others, and actively egaged in a spiritual quest. Spiritual growth also enhances academic performance, leadership development, and satisfaction with college. The study provides strong evidence pointing to specific experiences during college that can contribute to students' spiritual growth. The need for spiritual development in college is apparent. Two-thirds of the students in the study express a strong interest in spiritual matters, well over half report that their professors never encourage discussions of religious or spiritual matters, and about the same proportion report that professors never provide opportunities to discuss the purpose and meaning of life. Cultivating the Spirit aims to raise the awareness of academic administrators, faculty, and the public at large to the vital role that spirituality plays in student learning and development. Throughout the book, the authors identify strategies for enhancing students' development and encourage the academy to give greater priority to the spiritual aspects of students' educational and personal development.
Author: Andrew Wommack
Publisher: Destiny Image Publishers
ISBN: 1606830376
Category : Religion
Languages : en
Pages : 176
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Book Description
Have you ever asked yourself what changed when you were "born again?" You look in the mirror and see the same reflection - your body hasn't changed. You find yourself acting the same and yielding to those same old temptations - that didn't seem to change either. So you wonder, Has anything really changed? The correct answer to that question is foundational for receiving from God. If you lack this basic understanding, you'll forever ask yourself doubt-filled questions like: "How could God love somebody like me?" and "How can I possibly expect to receive anything from the Lord? I don't deserve it, I'm not good enough!" Spirit, Soul, and Body will help you eliminate those and other doubt-filled questions that destroy your faith. If you have trouble receiving from God, this is a must-read!
