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Author: Christophe Van den Bulte
Publisher: Pearson Education
ISBN: 0137015097
Category : Business & Economics
Languages : en
Pages : 38
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Book Description
Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of networks can affect customer behavior and marketing outcomes. This chapter offers some critical observations on current word-of-mouth marketing practices and identifies four key questions that managers need to ask themselves before engaging in campaigns designed to leverage customer networks: Can we be confident that interpersonal influence or social contagion is really important? Why exactly would social contagion occur? Should we target key influentials? Can we identify and target those influentials? The answers to these questions cannot be taken for granted.
Author: Christophe Van den Bulte
Publisher: Pearson Education
ISBN: 0137015097
Category : Business & Economics
Languages : en
Pages : 38
Get Book Here
Book Description
Social networks and word-of-mouth marketing are increasingly important, yet few current practices are based on a deep understanding of how the structure of networks can affect customer behavior and marketing outcomes. This chapter offers some critical observations on current word-of-mouth marketing practices and identifies four key questions that managers need to ask themselves before engaging in campaigns designed to leverage customer networks: Can we be confident that interpersonal influence or social contagion is really important? Why exactly would social contagion occur? Should we target key influentials? Can we identify and target those influentials? The answers to these questions cannot be taken for granted.
Author: Paul R. Kleindorfer
Publisher: Prentice Hall Professional
ISBN: 0137029322
Category : Business & Economics
Languages : en
Pages : 589
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Book Description
New Paperback Edition Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies “This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age—an age in which the centralized firm is changing into an agile and resilient network of participants. A must read for a world where unpredictability reigns supreme.” —John Seely Brown, Independent Co-Chair of the Deloitte Center for Edge Innovation, and Senior Fellow at the Annenberg Center for Communication at the University of Southern California “I couldn’t wait to get my hands on this research...I have already begun to put the ideas into practice in designing next-generation open innovation networks...the diversity of ideas and perspectives is truly amazing and will be a terrific resource to anyone seeking to move to new business models based on the power of networks for innovation, marketing, and creating and leveraging big ideas. Job well done!” —Larry Huston, Creator of the “Connect and Develop” program for Procter & Gamble, and Managing Director of 4iNNO, a major Open Innovation consulting practice “In our borderless world, every manager needs to understand the strategic implications of networks. For the first time, The Network Challenge brings together thought leaders from many fields—a team of experts as broad as the network challenge itself.” —Kenichi Ohmae, author of more than 100 books, including the seminal work, The Mind of the Strategist, advisor on global strategy to foreign governments and scores of multinational corporations, selected by The Economist as one of five management gurus in the world. Networks define modern business. Networks introduce new risks (as seen by the rapid spread of contagion in global financial markets) and opportunities (as seen in the rapid rise of network-based businesses). While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities. This book’s 28 original essays include CK Prahalad on networks as the new locus of competitive advantage Russell E. Palmer on leadership in a networked global environment Dawn Iacobucci and James M. Salter II on the business implications of social networking Franklin Allen and Ana Babus on contagion in financial markets Steven O. Kimbrough on artificial intelligence, evolutionary computation, and networks Satish Nambisan and Mohan Sawhney on tapping the “global brain” for innovation Manuel E. Sosa on coordination networks in product development Christophe Van den Bulte and Stefan Wuyts on customer networks Christoph Zott and Raphael Amit on using business models to drive network-based strategies Yoram (Jerry) Wind, Victor Fung, and William Fung on network orchestration Valery Yakubovich and Ryan Burg on network-based HR strategy Howard Kunreuther on risk management strategies for an interdependent world Paul R. Kleindorfer and Ilias D. Visvikis on integrating financial and physical networks in global logistics Witold J. Henisz on network-based political and social risk management Boaz Ganor on terrorism networks And much more...
Author: Gregory C. Demetriades
Publisher: John Wiley & Sons
ISBN: 0471428108
Category : Computers
Languages : en
Pages : 370
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Book Description
Helps you choose audio and video equipment, capture and edit, and set up a streaming site. * Explores how streaming media can be delivered via dial-up connections, as well as broadband connections. * CD-ROM includes the author's streaming software package, allowing readers to configure, monitor, and mange a live encoded media stream. * Reviews server issues, digital distribution systems, advanced enterprise streaming, and narrowband versus broadband. * Also addresses legal issues and the future of streaming with wireless devices.
Author: Leandro Herrero
Publisher: Meetingminds Publishing
ISBN: 1905776071
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Understanding how social, behavioural infection works is the basis for the orchestration of any social 'epidemic of success'. This book will appeal to anybody interested in social change, with particular emphasis on how viral change works inside and organisation.
Author: Joel J.P.C. Rodrigues
Publisher: Woodhead Publishing
ISBN: 008102794X
Category : Computers
Languages : en
Pages : 324
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Book Description
Advances in Delay-Tolerant Networks: Architecture and Enhanced Performance, Second Edition provides an important overview of delay-tolerant networks (DTNs) for researchers in electronics, computer engineering, telecommunications and networking for those in academia and R&D in industrial sectors. Part I reviews the technology involved and the prospects for improving performance, including different types of DTN and their applications, such as satellite and deep-space communications and vehicular communications. Part II focuses on how the technology can be further improved, addressing topics, such as data bundling, opportunistic routing, reliable data streaming, and the potential for rapid selection and dissemination of urgent messages. Opportunistic, delay-tolerant networks address the problem of intermittent connectivity in a network where there are long delays between sending and receiving messages, or there are periods of disconnection. - Reviews the different types of DTN and shows how they can be applied in satellite and deep-space communications, vehicular communications (including unmanned aerial), and during large-scale disasters - Considers security concerns for DTN and potential for rapid selection and dissemination of urgent messages - Reviews the breadth of areas in which DTN is already providing solutions - Covers the prospects for DTN's wider adoption and development of standards
Author: Jeff Kennington
Publisher: Springer Science & Business Media
ISBN: 1441961119
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
This book surveys state-of-the-art optimization modeling for design, analysis, and management of wireless networks, such as cellular and wireless local area networks (LANs), and the services they deliver. The past two decades have seen a tremendous growth in the deployment and use of wireless networks. The current-generation wireless systems can provide mobile users with high-speed data services at rates substantially higher than those of the previous generation. As a result, the demand for mobile information services with high reliability, fast response times, and ubiquitous connectivity continues to increase rapidly. The optimization of system performance has become critically important both in terms of practical utility and commercial viability, and presents a rich area for research. In the editors' previous work on traditional wired networks, we have observed that designing low cost, survivable telecommunication networks involves extremely complicated processes. Commercial products available to help with this task typically have been based on simulation and/or proprietary heuristics. As demonstrated in this book, however, mathematical programming deserves a prominent place in the designer's toolkit. Convenient modeling languages and powerful optimization solvers have greatly facilitated the implementation of mathematical programming theory into the practice of commercial network design. These points are equally relevant and applicable in today’s world of wireless network technology and design. But there are new issues as well: many wireless network design decisions, such as routing and facility/element location, must be dealt with in innovative ways that are unique and distinct from wired (fiber optic) networks. The book specifically treats the recent research and the use of modeling languages and network optimization techniques that are playing particularly important and distinctive roles in the wireless domain.
Author: Kevin Beaver
Publisher: John Wiley & Sons
ISBN: 0764597302
Category : Computers
Languages : en
Pages : 385
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Book Description
Become a cyber-hero - know the common wireless weaknesses "Reading a book like this one is a worthy endeavor toward becoming an experienced wireless security professional." --Devin Akin - CTO, The Certified Wireless Network Professional (CWNP) Program Wireless networks are so convenient - not only for you, but also for those nefarious types who'd like to invade them. The only way to know if your system can be penetrated is to simulate an attack. This book shows you how, along with how to strengthen any weak spots you find in your network's armor. Discover how to: Perform ethical hacks without compromising a system Combat denial of service and WEP attacks Understand how invaders think Recognize the effects of different hacks Protect against war drivers and rogue devices
Author: Li, Xiao-Li
Publisher: IGI Global
ISBN: 1466617861
Category : Medical
Languages : en
Pages : 464
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Book Description
"This book discusses the most significant research and latest practices in computational knowledge discovery approaches to bioinformatics in a cross-disciplinary manner that is useful for researchers, practitioners, academicians, mathematicians, statisticians, and computer scientists involved in the many facets of bioinformatics"--
Author: Graham Cormode
Publisher: Springer Science & Business Media
ISBN: 1848827652
Category : Computers
Languages : en
Pages : 469
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Book Description
Data networking now plays a major role in everyday life and new applications continue to appear at a blinding pace. Yet we still do not have a sound foundation for designing, evaluating and managing these networks. This book covers topics at the intersection of algorithms and networking. It builds a complete picture of the current state of research on Next Generation Networks and the challenges for the years ahead. Particular focus is given to evolving research initiatives and the architecture they propose and implications for networking. Topics: Network design and provisioning, hardware issues, layer-3 algorithms and MPLS, BGP and Inter AS routing, packet processing for routing, security and network management, load balancing, oblivious routing and stochastic algorithms, network coding for multicast, overlay routing for P2P networking and content delivery. This timely volume will be of interest to a broad readership from graduate students to researchers looking to survey recent research its open questions.
Author: Fields, Ziska
Publisher: IGI Global
ISBN: 1522547649
Category : Computers
Languages : en
Pages : 673
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Book Description
The prominence and growing dependency on information communication technologies in nearly every aspect of life has opened the door to threats in cyberspace. Criminal elements inside and outside organizations gain access to information that can cause financial and reputational damage. Criminals also target individuals daily with personal devices like smartphones and home security systems who are often unaware of the dangers and the privacy threats around them. The Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution is a critical scholarly resource that creates awareness of the severity of cyber information threats on personal, business, governmental, and societal levels. The book explores topics such as social engineering in information security, threats to cloud computing, and cybersecurity resilience during the time of the Fourth Industrial Revolution. As a source that builds on available literature and expertise in the field of information technology and security, this publication proves useful for academicians, educationalists, policy makers, government officials, students, researchers, and business leaders and managers.
