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The Neglected Firm

The Neglected Firm PDF Author: Jorge Vasconcellos e Sá
Publisher: Springer
ISBN: 023059929X
Category : Business & Economics
Languages : en
Pages : 152

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Book Description
Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.