Mediating the Message in the 21st Century

Mediating the Message in the 21st Century PDF Author: Pamela J. Shoemaker
Publisher: Routledge
ISBN: 1135858292
Category : History
Languages : en
Pages : 308

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Book Description
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

Mediating the Message in the 21st Century

Mediating the Message in the 21st Century PDF Author: Pamela J. Shoemaker
Publisher: Routledge
ISBN: 1135858292
Category : History
Languages : en
Pages : 308

Get Book Here

Book Description
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.

Countering the Problem of Falsified and Substandard Drugs

Countering the Problem of Falsified and Substandard Drugs PDF Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309269393
Category : Medical
Languages : en
Pages : 377

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Book Description
The adulteration and fraudulent manufacture of medicines is an old problem, vastly aggravated by modern manufacturing and trade. In the last decade, impotent antimicrobial drugs have compromised the treatment of many deadly diseases in poor countries. More recently, negligent production at a Massachusetts compounding pharmacy sickened hundreds of Americans. While the national drugs regulatory authority (hereafter, the regulatory authority) is responsible for the safety of a country's drug supply, no single country can entirely guarantee this today. The once common use of the term counterfeit to describe any drug that is not what it claims to be is at the heart of the argument. In a narrow, legal sense a counterfeit drug is one that infringes on a registered trademark. The lay meaning is much broader, including any drug made with intentional deceit. Some generic drug companies and civil society groups object to calling bad medicines counterfeit, seeing it as the deliberate conflation of public health and intellectual property concerns. Countering the Problem of Falsified and Substandard Drugs accepts the narrow meaning of counterfeit, and, because the nuances of trademark infringement must be dealt with by courts, case by case, the report does not discuss the problem of counterfeit medicines.

No Logo

No Logo PDF Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520

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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Nontraditional Careers for Chemists

Nontraditional Careers for Chemists PDF Author: Lisa M. Balbes
Publisher:
ISBN: 9780195183665
Category : Biography & Autobiography
Languages : en
Pages : 326

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Book Description
A Chemistry background prepares you for much more than just a laboratory career. The broad science education, analytical thinking, research methods, and other skills learned are of value to a wide variety of types of employers, and essential for a plethora of types of positions. Those who are interested in chemistry tend to have some similar personality traits and characteristics. By understanding your own personal values and interests, you can make informed decisions about what career paths to explore, and identify positions that match your needs. By expanding your options for not only what you will do, but also the environment in which you will do it, you can vastly increase the available employment opportunities, and increase the likelihood of finding enjoyable and lucrative employment. Each chapter in this book provides background information on a nontraditional field, including typical tasks, education or training requirements, and personal characteristics that make for a successful career in that field. Each chapter also contains detailed profiles of several chemists working in that field. The reader gets a true sense of what these people do on a daily basis, what in their background prepared them to move into this field, and what skills, personality, and knowledge are required to make a success of a career in this new field. Advice for people interested in moving into the field, and predictions for the future of that career, are also included from each person profiled. Career fields profiled include communication, chemical information, patents, sales and marketing, business development, regulatory affairs, public policy, safety, human resources, computers, and several others. Taken together, the career descriptions and real case histories provide a complete picture of each nontraditional career path, as well as valuable advice about how career transitions can be planned and successfully achieved by any chemist.

Organizational Dynamics of Technology-Based Innovation: Diversifying the Research Agenda

Organizational Dynamics of Technology-Based Innovation: Diversifying the Research Agenda PDF Author: Tom McMaster
Publisher: Springer Science & Business Media
ISBN: 038772804X
Category : Computers
Languages : en
Pages : 525

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Book Description
This volume presents papers from the 10th Working Conference of the IFIP WG 8.6 on the adoption and diffusion of information systems and technologies. It explores the dynamics of how some technological innovation efforts succeed while others fail. The book looks to expand the research agenda, paying special attention to the areas of theoretical perspectives, methodologies, and organizational sectors.

Parking Cash Out

Parking Cash Out PDF Author:
Publisher:
ISBN:
Category : Automobile parking
Languages : en
Pages : 8

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Book Description


Sports Medicine

Sports Medicine PDF Author: Bruce Reider
Publisher:
ISBN:
Category : Medical
Languages : en
Pages : 808

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Book Description
Written by national experts, the 2nd Edition of this well-received book presents a multidisciplinary approach to the care of the school-age competitive athlete. Provides comprehensive coverage of training and rehabilitation techniques, common sports injuries, and sport-specific medicine--with an emphasis on aggressive mobilization and thorough rehabilitation throughout the text. Other chapters discuss nutrition for sports and muscle and tendon injuries.

Networks and Netwars

Networks and Netwars PDF Author: John Arquilla
Publisher: Rand Corporation
ISBN: 0833032356
Category : Political Science
Languages : en
Pages : 391

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Book Description
Netwar-like cyberwar-describes a new spectrum of conflict that is emerging in the wake of the information revolution. Netwar includes conflicts waged, on the one hand, by terrorists, criminals, gangs, and ethnic extremists; and by civil-society activists (such as cyber activists or WTO protestors) on the other. What distinguishes netwar is the networked organizational structure of its practitioners-with many groups actually being leaderless-and their quickness in coming together in swarming attacks. To confront this new type of conflict, it is crucial for governments, military, and law enforcement to begin networking themselves.

The Army Lawyer

The Army Lawyer PDF Author:
Publisher:
ISBN:
Category : Courts-martial and courts of inquiry
Languages : en
Pages : 314

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Book Description


Surgical Management of Urolithiasis

Surgical Management of Urolithiasis PDF Author: Stephen Y. Nakada
Publisher: Springer Science & Business Media
ISBN: 1461469376
Category : Medical
Languages : en
Pages : 198

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Book Description
Written entirely by surgical urologists, Surgical Management of Urolithiasis: Percutaneous, Shockwave and Ureteroscopy presents a comprehensive overview of the past, present, and future of surgical techniques, with a focus on educating urologists on the full spectrum of stone procedures. In addition to the technical issues, detailed complications are described. Basic as well as advanced techniques are presented in both a didactic and visual mode with representative endoscopic images and radiographs. Recent advancements which are not routinely a core component of surgical training programs are also covered in detail. Compact and extensively illustrated, Surgical Management of Urolithiasis: Percutaneous, Shockwave and Ureteroscopy is a unique and valuable resource in the field of surgical urolithiasis, essential both for those currently in training and for those already in clinical practice.