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The Multinational Enterprise

The Multinational Enterprise PDF Author: Mark Casson
Publisher: Edward Elgar Publishing
ISBN: 1788110064
Category : Business & Economics
Languages : en
Pages : 319

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Book Description
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.