The Motivations of Consumers' Willingness-to-buy Towards Socially Responsible Products PDF Download
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Author: Jia Xu
Publisher:
ISBN:
Category :
Languages : en
Pages : 57
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Book Description
Abstract: Previous research supported the predictive effectiveness of the Theory of Planned Behavior (TPB) model, and extended it to explain consumers' behaviors in various social friendly behavioral settings. However, little research has used a psychosocial perspective to examine the predictors of consumers' purchase intentions towards socially responsible products. The present study provides an empirical application of the TPB model to increase understanding of socially responsible purchasing. Based on a literature review, in this study I add personal moral norms as a predictor of purchase intention, along with the other three predictors in the original TPB model. Based on the results of an online survey of 198 college students, the original TPB model and the extended model are tested and compared regarding the predictive power for purchasing intention. The relationships of the personal norm to other volitional variables, i.e. attitude and subjective norm, are also discussed, in order to have a better understanding of the comprehensive role of personal norms in a normative-related context.
Author: Jia Xu
Publisher:
ISBN:
Category :
Languages : en
Pages : 57
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Book Description
Abstract: Previous research supported the predictive effectiveness of the Theory of Planned Behavior (TPB) model, and extended it to explain consumers' behaviors in various social friendly behavioral settings. However, little research has used a psychosocial perspective to examine the predictors of consumers' purchase intentions towards socially responsible products. The present study provides an empirical application of the TPB model to increase understanding of socially responsible purchasing. Based on a literature review, in this study I add personal moral norms as a predictor of purchase intention, along with the other three predictors in the original TPB model. Based on the results of an online survey of 198 college students, the original TPB model and the extended model are tested and compared regarding the predictive power for purchasing intention. The relationships of the personal norm to other volitional variables, i.e. attitude and subjective norm, are also discussed, in order to have a better understanding of the comprehensive role of personal norms in a normative-related context.
Author: Yusuf Balarabe Abdullahi
Publisher: GRIN Verlag
ISBN: 3668769397
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.8, Limkokwing University of Creative Technology, course: MA in Project Management, language: English, abstract: The growing social and regulatory concerns for the environment lead an increasing number of companies to consider green issues as a major source of strategic change. In particular, this trend has major and complex implications on the technological strategy of a company and on its product innovations. Even though it is increased eco-awareness of Malaysian customers during the past few decades, there are some barriers to the diffusions of more ecologically oriented consumption and production styles. Therefore, companies are increasingly recognizing the importance of green marketing concepts. The purpose of study was to investigate the consumer attitudes and perceptions towards eco- friendly products in FMCG sector and their willingness to pay on green products. This study was based on both primary and secondary data. The primary data were collected from the sample survey that was conducted in the three districts in western province such as Cyberjaya, Kuala Lumpur, and Petaling Jaya. 160 respondents were selected for the survey and respondents were asked to answer the prepared questionnaire. The questionnaire was designed to obtain the consumers attitudes and perception regarding eco-friendly FMCG products under four value added areas such as product designing, packaging, place and promotion that lead towards the motivation of consumption. The secondary data were collected from relevant journals, books and other published data. The study revealed that the green products have substantial awareness among Malaysian customers and they are willing to pay something more on green products. The majority of customers considered that package is most important element of such products. The researchers have recommended some marketing strategies to meet changing mind set of customers towards the green products.
Author: Daniel Stokols
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 936
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Book Description
Author: Juliana Mansvelt
Publisher: SAGE
ISBN: 1412996856
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Author: Jishnu Bhattacharyya
Publisher: Springer Nature
ISBN: 9811664331
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.
Author: Leonardo Becchetti
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
We analyze behaviour and motivations of a sample of about one thousand consumers purchasing fair trade (FT) goods, i. e. food and artisan goods which include socially responsible (SR) characteristics and a price premium for primary product producers with respect to equivalent non FT products. By estimating a simultaneous two-equation treatment effect model we find that FT products have less than unit income elasticity and their demand is negatively (positively) correlated with geographical distance from the nearest shop (age and awareness of SR criteria). Awareness of SR criteria depends, in turn, on a series of factors (consumption habits, membership of volunteer associations) which, indirectly (via increased awareness), significantly affect consumption. We also measure consumers' willingness to pay in excess for the SR features of FT products with a contingent evaluation approach and find that it is positively correlated with awareness of SR criteria.
Author: Mona S. Emadi
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 85
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Book Description
Consumers show dissimilar behaviors towards products at their purchase intention considering companies' socially responsible practices, but, this may not be the same for both low and high involvement products while purchasing. Literature review suggests that consumers in the U.S expect companies to be socially responsible in both environmental and social dimensions. This is more critical in apparel industry due to several violations regarding these both dimensions. On the other hand, socially responsible consumers pay more attention to these practices compared to other clusters of consumers including browns. This study sought to investigate the relation between information related to socially responsibility (SRI), consumers' profile (PRFL), and product involvement (INV) on consumers purchase intention. For this study, SRI was considered to have 2 dimensions: present and absent. The PRFL also had two categories, socially responsible and brown. Similarly, INV had two levels of involvement, high and low. A 2X2X2 matrix was designed and each participant was exposed to two of profiles in a random order. The study supports that consumers have concern about clothing products and companies' practices affect their purchase intention. Also, the effect of information related to SRI is associated with consumers' profile. In addition, products' level of involvement is associated with SRI and consumers' profile on their purchase intention. Moreover, this study compliments the former studies by suggesting that not all groups of consumers want to be good citizens by purchasing higher involvement products with SRI. Implications, limitations and scope of further research are also discussed.
Author: Ipek Altinbasak-Farina
Publisher: Springer
ISBN: 9811379246
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Author: Pietro Lanzini
Publisher: Routledge
ISBN: 135140007X
Category : Business & Economics
Languages : en
Pages : 113
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Book Description
There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.
Author: Afia Khalid
Publisher: Routledge
ISBN: 1351256904
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer’s social affiliations and subjective wellbeing. Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
