The Moderating Role of Consumer Involvement and Mood State on Product Recall PDF Download
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Author: Mary Katherine Macmillan
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 76
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Book Description
Author: Mary Katherine Macmillan
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 76
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 544
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Book Description
Author: American Academy of Advertising. Conference
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 328
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Book Description
Author: Abraham Tesser
Publisher: John Wiley & Sons
ISBN: 0470998504
Category : Psychology
Languages : en
Pages : 704
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Book Description
This volume on intraindividual processes is one of a set of four handbooks in the social psychology field and covers social cognition, attitudes, and attribution theory. Includes contributions by academics and other experts from around the world to ensure a truly international perspective. Provides a comprehensive overview of classic and current research and likely future trends. Fully referenced chapters and bibliographies allow easy access to further study. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 468
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Book Description
Author: Sela Sar
Publisher:
ISBN:
Category :
Languages : en
Pages : 310
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 586
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Book Description
Author: Joseph P. Forgas
Publisher: Cambridge University Press
ISBN: 9780521822480
Category : Psychology
Languages : en
Pages : 446
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Book Description
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Author: Curtis P. Haugtvedt
Publisher: Psychology Press
ISBN: 1136676201
Category : Psychology
Languages : en
Pages : 1892
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Book Description
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author: Robert S. Wyer, Jr.
Publisher: Psychology Press
ISBN: 1317784014
Category : Psychology
Languages : en
Pages : 504
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Book Description
The first comprehensive theoretical formulation of the way people use information they receive about their social environments to make judgments and behavioral decisions, this volume focuses on the cognitive processes that underlie the use of social information. These include initial interpretation, the representations used to make inferences, and the transformation of these subjective inferences into overt judgment and behavior. In addition, it specifies the role of affect and emotion in information processing, and the role of self-knowledge at different stages of processing. The theoretical model presented here is the first to provide a conceptual integration of existing theory and research in all phases of social information processing. It not only accounts for the major portion of existing research findings, but permits several hypotheses to be generated concerning phenomena that have not yet been empirically investigated. Although focused here on the processing of information about people and events, the formulation proposed has implications for other domains such as personnel appraisal, political decision making, and consumer behavior.
