Mobile Influence PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Mobile Influence PDF full book. Access full book title Mobile Influence by Chuck Martin. Download full books in PDF and EPUB format.
Author: Chuck Martin
Publisher: St. Martin's Press
ISBN: 1137356243
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.
Author: Chuck Martin
Publisher: St. Martin's Press
ISBN: 1137356243
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.
Author: Anindya Ghose
Publisher: MIT Press
ISBN: 0262340410
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.
Author:
Publisher: GRIN Verlag
ISBN: 3668020302
Category : Business & Economics
Languages : en
Pages : 125
Get Book Here
Book Description
Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.7, University of Southern Denmark, language: English, abstract: The digitalization of the world increased during the last years rapidly in nearly all areas. The base for the dynamic development is caused by the mobile end devices especially by the Smartphone like-wise the increase of quality in the telecommunication infrastructure by contemporary decreasing prices. The needs and expectations of the consumer to mobile commerce by the help of a special investigation are examined. The situation approach as a success factor for mobile commerce is used due to the fact that mobile commerce is a fast developing marketing instrument and that more companies start to integrate the mobile channel in their multi-channel marketing. The research question assumes that mobile commerce influences the purchasing process and the consumer behavior likewise that mobile commerce has an impact in the customer journey. Therefore the research question on how the provider can support the consumer during the mobile shopping process is asked. In addition the question how the different clusters can operationally be connected by the help of the situation approach to make the most efficient customer journey will be illustrated.
Author: Ravi Kumudesh
Publisher: GRIN Verlag
ISBN: 3656305323
Category : Business & Economics
Languages : en
Pages : 25
Get Book Here
Book Description
Research Paper (undergraduate) from the year 2012 in the subject Sociology - Consumption and Advertising, University of Colombo (Ministry of Health - University of Colombo), course: MSc, language: English, abstract: The aim of this research is identify the consumer culture of Sri Lanka related to the mobile phone buying behavior. Data was collected from 20 questionnairs. The findings indicate the mobile phone buying behavior is based on aptitude of technology and utility, income level, age, gender, and life style of the consumer. Consumers in low income category have given an ornamental value to the phone apart from utility value. Urban consumers have developed a favorable consumer culture in purchasing mobile phone. But sub urban and rural consumers have shown a fear on mobile phone usage. Mobile phone consumers in young age use expensive mobile phones with ornamental value. Gender variation dependent aptitude could be observed regarding the value of enhancing family relationship. It reflects the Sri Lankan culture on female. Overall the consumer culture of Sri Lanka still depends on the personal usage, traditions and ornamental values of the phone with regards to the mobile phone buying behavior.
Author: Tim Hayden
Publisher: Pearson Education
ISBN: 0789751542
Category : Business & Economics
Languages : en
Pages : 201
Get Book Here
Book Description
More than 60% of the U.S. population now owns smartphones. Hayden and Webster cover everything you need to know to capitalize on history's greatest shifts in human and consumer behavior, from infrastructure to culture, strategy to tactics. Packed with case studies and practical guidance from small startups to large brands, this guide offers provocative and actionable insight, and will help you make the internal changes required to fully leverage the mobile commerce opportunity.
Author:
Publisher: DIANE Publishing
ISBN: 1428952861
Category :
Languages : en
Pages : 41
Get Book Here
Book Description
Author: Daniele Toninelli
Publisher:
ISBN: 9781909188532
Category :
Languages : en
Pages : 168
Get Book Here
Book Description
Daily activity sees data constantly fl owing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespread, with their use becoming prevalent in everyday life within both developed and developing countries. Shopping, reading newspapers, participating in forums, projecting and completing surveys, communicating with friends and making new ones, fi ling tax returns and getting involved in politics are all examples of how ingrained mobile technology is to modern lifestyle. Mobile devices allow a wide range of heterogeneous activities and, as a result, have great potential in terms of the different types of data that can be collected. The use of mobile devices to collect, analyse and apply research data is explored here. This book focuses on the use of mobile devices in various research contexts, aiming to provide a detailed and updated knowledge on what is a comparatively new fi eld of study. This is done considering different aspects: main methodological possibilities and issues; comparison and integration with more traditional survey modes or ways of participating in research; quality of collected data; use in commercial market research; representativeness of studies based only on the mobile-population; analysis of the current spread of mobile devices in several countries, and so on. Thus, the book provides interesting research findings from a wide range of countries and contexts. This book was developed in the framework of WebDataNet's Task Force 19. WebDataNet, was created in 2009 by a group of researchers focusing on the discussion on data collection methods. Supported by the European Union programme for the Coordination of Science and Technology, WebDataNet has become a unique, multidisciplinary network that has brought together leading web-based data collection experts from several institutions, disciplines, and relevant backgrounds from more than 35 different countries.
Author: Gerald Moss
Publisher: GRIN Verlag
ISBN: 3668536694
Category : Business & Economics
Languages : en
Pages : 65
Get Book Here
Book Description
Research Paper (postgraduate) from the year 2012 in the subject Business economics - Operations Research, grade: B, The University of Liverpool, language: English, abstract: This paper investigates the influence of e-commerce and related factors on the consumer behaviour with respect to the purchase decisions of mobile phones. The different factors that influence the consumer behaviour related to buying mobile phones have been identified in this research. Electronic commerce or e-Commerce consists of the buying and selling of products and services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically is remarkably increased with the widespread use of the Internet (Blackwell, 2006). To facilitate global trade various schemes for transaction of electronic money have been introduced. Such schemes offer concrete solutions to the risk associated with trust, information security, international finance, and other factors posing uncertainty. Trust is a major focus of e-commerce professionals. In traditional trade much of mechanisms for building trust are related to the form of communication between the participants and costs related to the contact in person. In case of remote access (in terms of the Internet, for example) many of the traditional mechanisms for establishing trust between participants exists. Therefore, options to enhance or introduce other new mechanisms are used for confidence building (Bodenhausen, 2012). There are different forms of e-commerce. The e-commerce models are:
Author: Gary Schwartz
Publisher: Simon and Schuster
ISBN: 1451671865
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 140
Get Book Here
Book Description
