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Author: Col. (rtd) John Adache PhD
Publisher: Author House
ISBN: 1496982355
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under 'Public Relations Principles, Approaches and Practice", it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as 'Technology, the Military and Public Relations', 'Social Media, Public Relations and the Military', 'Security Threats, Crisis Management and the Role of Communications', and 'Challenges to Military Public Relations Practice' were analyzed. The book finally concludes with 'The Importance of Military Public Relations in a Democratic Society'. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.
Author: Col. (rtd) John Adache PhD
Publisher: Author House
ISBN: 1496982355
Category : Business & Economics
Languages : en
Pages : 221
Get Book Here
Book Description
Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under 'Public Relations Principles, Approaches and Practice", it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as 'Technology, the Military and Public Relations', 'Social Media, Public Relations and the Military', 'Security Threats, Crisis Management and the Role of Communications', and 'Challenges to Military Public Relations Practice' were analyzed. The book finally concludes with 'The Importance of Military Public Relations in a Democratic Society'. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.
Author: John Adache
Publisher:
ISBN: 9789789239221
Category : Armed Forces and mass media
Languages : en
Pages : 229
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Book Description
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309389046
Category : Political Science
Languages : en
Pages : 51
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Book Description
The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains-air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people. To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.
Author: Bob Pritchard
Publisher: Business Expert Press
ISBN: 1637424086
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.
Author: William M. Hammond
Publisher: Government Printing Office
ISBN: 9780160016738
Category : Armed Forces and mass media
Languages : en
Pages : 436
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Book Description
United States Army in Vietnam. CMH Pub. 91-13. Draws upon previously unavailable Army and Defense Department records to interpret the part the press played during the Vietnam War. Discusses the roles of the following in the creation of information policy: Military Assistance Command's Office of Information in Saigon; White House; State Department; Defense Department; and the United States Embassy in Saigon.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309489539
Category : Social Science
Languages : en
Pages : 385
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Book Description
The U.S. military has been continuously engaged in foreign conflicts for over two decades. The strains that these deployments, the associated increases in operational tempo, and the general challenges of military life affect not only service members but also the people who depend on them and who support them as they support the nation â€" their families. Family members provide support to service members while they serve or when they have difficulties; family problems can interfere with the ability of service members to deploy or remain in theater; and family members are central influences on whether members continue to serve. In addition, rising family diversity and complexity will likely increase the difficulty of creating military policies, programs and practices that adequately support families in the performance of military duties. Strengthening the Military Family Readiness System for a Changing American Society examines the challenges and opportunities facing military families and what is known about effective strategies for supporting and protecting military children and families, as well as lessons to be learned from these experiences. This report offers recommendations regarding what is needed to strengthen the support system for military families.
Author: Christopher Paul
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Political Science
Languages : en
Pages : 331
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Book Description
This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. Strategic Communication: Origins, Concepts, and Current Debates is a groundbreaking study, the first book explicitly focused on strategic communication as it is currently used and discussed in the U.S. government. Written specifically for those who are new to strategic communication, this incisive book clarifies the definitional debate, explores the history of the term and its practice, and embraces a broad, practical definition. But that is only the beginning. Moving to the realities of the issue, author Christopher Paul reviews dozens of government reports on strategic communication and public diplomacy released since 2000, examining specific proposals related to improving strategic communication in the U.S. government and explaining the disagreements. Most important, he offers consensus and clarity for the way ahead, discussing how disparate elements of the government can be coordinated to master—and win—the "war of ideas" through fully integrated and synchronized communications and actions.
Author: Stephen J. Cimbala
Publisher: Routledge
ISBN: 1317165365
Category : Technology & Engineering
Languages : en
Pages : 363
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Book Description
The topic of civil-military relations has high significance for academics, for policy makers, for military commanders, and for serious students of public policy in democratic and other societies. The post-Cold War and post-9-11 worlds have thrown up traditional as well as new challenges to the effective management of armed forces and defense establishments. Further, the present century has seen a rising arc in the use of armed violence on the part of non-state actors, including terrorists, to considerable political effect. Civil-military relations in the United States, and their implications for US and allied security policies, is the focus of most discussions in this volume, but other contributions emphasize the comparative and cross-national dimensions of the relationship between the use or threat of force and public policy. Authors contributing to this study examine a wide range of issues, including: the contrast between theory and practice in civil-military relations; the role perceptions of military professionals across generations; the character of civil-military relations in authoritarian or other democratically-challenged political systems; the usefulness of business models in military management; the attributes of civil-military relations during unconventional conflicts; the experience of the all-volunteer force and its meaning for US civil-military relations; and other topics. Contributors include civilian academic and policy analysts as well as military officers with considerable academic expertise and experience with the subject matter at hand.
Author: Sam Sarkesian
Publisher: Routledge
ISBN: 113424469X
Category : History
Languages : en
Pages : 250
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Book Description
This brand new edition of The US Military Profession into the Twenty-First Century re-examines the challenges faced by the military profession in the aftermath of the international terrorist attack on the United States on September 11, 2001. While many of the issues facing the military profession examined in the first edition remain, the 'new war' and international terrorism have compounded the challenges. The US military must respond to the changed domestic and strategic landscapes without diminishing its primary function—a function that now many see that goes beyond success on the battlefield. Not only has this complicated the problem of reconciling the military professional ethos and raison d’etre with civilian control in a democracy, it challenges traditional military professionalism. This book also studies the notion of a US military stretched thin and relying more heavily on the US Federal Reserves and National Guard. These developments make the US military profession increasingly linked to public attitudes and political perspectives. In sum, the challenge faced by the US military profession can be termed a dual dilemma. It must respond effectively to the twenty-first century strategic landscape while undergoing the revolution in military affairs and transformation. At the same time, the military profession must insure that it remains compatible with civilian cultures and the US political-social system without eroding its primary function. This is an invaluable book for all students with an interest in the US Military, and of strategic studies and military history in general.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 35
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Book Description
The relationship between the U.S. military establishment and the media is examined with emphasis on current Department of Defense policy for news coverage of U.S. military operations. Events which influenced the relationship over the past two decades are described and evaluated in terms of their effect on military news coverage guidelines. The 1992 reformation of of the Defense Department's military operations news coverage policy is described in detail. Policy provisions are examined to determine probable implications for the operational commander and his forces in the field. A conclusion is reached that military commanders and operational planners must take increased account of the media's impact on operations in light of recent policy changes. Public affairs goals must be a major factor in the shaping of operational plans, regional public affairs systems, and personnel training programs ... DOD news coverage policy, Operational planning media impact, Military-media relations.
