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Author: Col. (rtd) John Adache PhD
Publisher: Author House
ISBN: 1496982355
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under 'Public Relations Principles, Approaches and Practice", it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as 'Technology, the Military and Public Relations', 'Social Media, Public Relations and the Military', 'Security Threats, Crisis Management and the Role of Communications', and 'Challenges to Military Public Relations Practice' were analyzed. The book finally concludes with 'The Importance of Military Public Relations in a Democratic Society'. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.
Author: Ryan D. Wadle
Publisher: University of Oklahoma Press
ISBN: 0806164204
Category : History
Languages : en
Pages : 317
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Book Description
The accepted narrative of the interwar U.S. Navy is one of transformation from a battle-centric force into a force that could fight on the “three planes” of war: in the skies, on the water, and under the waves. The political and cultural tumult that accompanied this transformation is another story. Ryan D. Wadle’s Selling Sea Power explores this little-known but critically important aspect of naval history. After World War I, the U.S. Navy faced numerous challenges: a call for naval arms limitation, the ascendancy of air power, and budgetary constraints exacerbated by the Great Depression. Selling Sea Power tells the story of how the navy met these challenges by engaging in protracted public relations campaigns at a time when the means and methods of reaching the American public were undergoing dramatic shifts. While printed media continued to thrive, the rapidly growing film and radio industries presented new means by which the navy could connect with politicians and the public. Deftly capturing the institutional nuances and the personalities in play, Wadle tracks the U.S. Navy’s at first awkward but ultimately successful manipulation of mass media. At the same time, he analyzes what the public could actually see of the service in the variety of media available to them, including visual examples from progressively more sophisticated—and effective—public relations campaigns. Integrating military policy and strategy with the history of American culture and politics, Selling Sea Power offers a unique look at the complex links between the evolution of the art and industry of persuasion and the growth of the modern U.S. Navy, as well as the connections between the workings of communications and public relations and the command of military and political power.
Author: Col. (rtd) John Adache PhD
Publisher: Author House
ISBN: 1496982355
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under 'Public Relations Principles, Approaches and Practice", it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as 'Technology, the Military and Public Relations', 'Social Media, Public Relations and the Military', 'Security Threats, Crisis Management and the Role of Communications', and 'Challenges to Military Public Relations Practice' were analyzed. The book finally concludes with 'The Importance of Military Public Relations in a Democratic Society'. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.
Author: Lionel Beehner
Publisher:
ISBN: 0197535496
Category : Law
Languages : en
Pages : 377
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Book Description
This book explores contemporary civil-military relations in the United States. Much of the canonical literature on civil-military relations was either written during or references the Cold War, while other major research focuses on the post-Cold War era, or the first decade of the twenty-first century. A great deal has changed since then. This book considers the implications for civil-military relations of many of these changes. Specifically, it focuses on factors such as breakdowns in democratic and civil-military norms and conventions; intensifying partisanship and deepening political divisions in American society; as well as new technology and the evolving character of armed conflict. Chapters are organized around the principal actors in civil-military relations, and the book includes sections on the military, civilian leadership, and the public. It explores the roles and obligations of each. The book also examines how changes in contemporary armed conflict influence civil-military relations. Chapters in this section examine the cyber domain, grey zone operations, asymmetric warfare and emerging technology. The book thus brings the study of civil-military relations into the contemporary era, in which new geopolitical realities and the changing character of armed conflict combine with domestic political tensions to test, if not potentially redefine, those relations.
Author: Damion Waymer
Publisher: Lexington Books
ISBN: 0739173413
Category : Language Arts & Disciplines
Languages : en
Pages : 263
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Book Description
Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.
Author: Mackubin Thomas Owens
Publisher: Bloomsbury Publishing USA
ISBN: 144118306X
Category : Political Science
Languages : en
Pages : 220
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Book Description
A thorough survey of the key issues that surround the relations between the military and its civilian control in the US today.
Author: Col. (rtd) John Adache
Publisher: AuthorHouse
ISBN: 1496982363
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under Public Relations Principles, Approaches and Practice, it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as Technology, the Military and Public Relations, Social Media, Public Relations and the Military, Security Threats, Crisis Management and the Role of Communications, and Challenges to Military Public Relations Practice were analyzed. The book finally concludes with The Importance of Military Public Relations in a Democratic Society. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.
Author: Carl H. Botan
Publisher: Routledge
ISBN: 1135216878
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.
Author: Peter Feaver
Publisher: Harvard University Press
ISBN: 9780674036772
Category : History
Languages : en
Pages : 410
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Book Description
How do civilians control the military? In the wake of September 11, the renewed presence of national security in everyday life has made this question all the more pressing. In this book, Peter Feaver proposes an ambitious new theory that treats civil-military relations as a principal-agent relationship, with the civilian executive monitoring the actions of military agents, the armed servants of the nation-state. Military obedience is not automatic but depends on strategic calculations of whether civilians will catch and punish misbehavior. This model challenges Samuel Huntington's professionalism-based model of civil-military relations, and provides an innovative way of making sense of the U.S. Cold War and post-Cold War experience--especially the distinctively stormy civil-military relations of the Clinton era. In the decade after the Cold War ended, civilians and the military had a variety of run-ins over whether and how to use military force. These episodes, as interpreted by agency theory, contradict the conventional wisdom that civil-military relations matter only if there is risk of a coup. On the contrary, military professionalism does not by itself ensure unchallenged civilian authority. As Feaver argues, agency theory offers the best foundation for thinking about relations between military and civilian leaders, now and in the future.
Author: Dennis Blair
Publisher: Brookings Inst Press
ISBN: 9780815724780
Category : Political Science
Languages : en
Pages : 392
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Book Description
The response of an autocratic nation's armed forces is crucial to the outcome of democratization movements throughout the world. But what exact internal conditions have led to real-world democratic transitions, and have external forces helped or hurt? Here, experts with military and policy backgrounds, some of whom have played a role in democratic transitions, present instructive case studies of democratic movements. Focusing on the specific domestic context and the many influences that have contributed to successful transitions, the authors write about democratic civil-military relations in fourteen countries and five world regions. The cases include Argentina, Chile, El Salvador, Egypt, Hungary, Indonesia, Lebanon, Nigeria, Philippines, Senegal, South Africa, Spain, Syria, and Thailand, augmented by regional overviews of Asia, Europe, Latin America, North Africa and the Middle East, and sub-Saharan Africa. Contributors: Richard Akum (Council for the Development of Social Sciences in Africa), Ecoma Alaga (African Security Sector Network), Muthiah Alagappa (Institute of Security and International Studies, Malaysia), Suchit Bunbongkarn (Institute of Security and International Studies, Thailand), Juan Emilio Cheyre (Center for International Studies, Catholic University of Chile), Biram Diop (Partners for Democratic Change--African Institute for Security Sector Transformation, Dakar), Raymundo B. Ferrer (Nickel Asia Corporation), Humberto Corado Figueroa (Ministry of Defense, El Salvador), Vilmos Hamikus (Ministry of Foreign Affairs, Hungary), Julio Hang (Argentine Council for International Relations), Marton Harsanyi (Stockholm University), Carolina G. Hernandez (University of the Philippines; Institute for Strategic and Development Studies), Raymond Maalouf (Defense expert, Lebanon), Tannous Mouawad (Middle East Studies, Lebanon), Matthew Rhodes (George C. Marshall European Center for Security Studies), Martin Rupiya (African Public Policy and Research Institute), Juan C. Salgado Brocal (Academic and Consultant Council for Military Research and Studies, Chile), Narcis Serra (Barcelona Institute of International Studies), Rizal Sukma (Centre for Strategic and International Studies, Jakarta).
Author: Bob Pritchard
Publisher: Business Expert Press
ISBN: 1637424086
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.
