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Author: Mark Organ
Publisher:
ISBN: 9781619618428
Category :
Languages : en
Pages : 244
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Book Description
Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by traditional sales and marketing tactics. Instead, they want to be guided by the advice of trusted peers. Advocate Marketing powers the progress of some of today's most exciting and successful organizations. Based on their pioneering experience with companies ranging from small startups to global multinationals, Mark Organ and Deena Zenyk's insights will show you how to discover, nurture and mobilize your most enthusiastic advocates to benefit your company and your career. The Messenger is The Message is your complete blueprint for building a powerful, always-on community of authentic advocates, the most effective system for efficient growth in today's social web era.
Author: Mark Organ
Publisher:
ISBN: 9781619618428
Category :
Languages : en
Pages : 244
Get Book Here
Book Description
Consider your last big purchase: What influenced your decision? A paid advertisement? A polished press release? A celebrity Twitter endorsement? A marketing email? A product webpage? Probably not. More than likely, you listened to someone you know and trust. An authentic voice with relevant experience is the most convincing proponent when we're considering a new product or company. That is the power of an advocate. In an age of complete transparency, buyers are no longer swayed by traditional sales and marketing tactics. Instead, they want to be guided by the advice of trusted peers. Advocate Marketing powers the progress of some of today's most exciting and successful organizations. Based on their pioneering experience with companies ranging from small startups to global multinationals, Mark Organ and Deena Zenyk's insights will show you how to discover, nurture and mobilize your most enthusiastic advocates to benefit your company and your career. The Messenger is The Message is your complete blueprint for building a powerful, always-on community of authentic advocates, the most effective system for efficient growth in today's social web era.
Author: Stephen Martin
Publisher: Random House
ISBN: 1473560721
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
____________________________ Why can some people effortlessly command the attention of everyone in the room? What makes some individuals seem immediately credible and others appear inherently untrustworthy? And how is it that precisely the same idea can be enthusiastically embraced or roundly rejected depending on who has put it forward? When we talk to others, we assume that they are carefully weighing our words and arguments. But these are far from being the only factors that hold sway. In this groundbreaking new book, bestselling behavioural scientists Stephen Martin and Joseph Marks explore the eight powerful human traits that help determine whether what we have to say gets heard or lands on deaf ears. They show how seemingly irrelevant details about our demeanour influence others’ responses. They explain how trust is won, even when it may not be deserved. They show how the most trivial of signals – like the shape of our face, the shoes we wear or the car we drive – can influence how people respond to us. And in a world of uncertainty and fake news they demonstrate how, increasingly, the Messenger is the Message. ‘Some books make us better citizens. Others make us better at our jobs. This amazing book does both!’ Dan Pink, author of When, Drive and To Sell is Human ____________________________ ‘A tour de force. Timely and thoroughly researched.’ Professor Robert Cialdini, author of Influence and Pre-suasion ‘Messengers is engaging, informative and entertaining. It will change the way you think about who you follow and take advice from. But why would you listen to me? Read their book to find out.' Professor Tali Sharot, author of The Optimism Bias and The Influential Mind 'A powerful, profoundly illuminating exploration of one of the most important subjects of our time. Martin and Marks have a terrific talent for combining evidence and research with lively and vivid writing. Trust these messengers!' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author of Conformity 'Fascinating' The Economist 'Zeitgeisty' Financial Times, Business Book of the Month 'Messengers is a crucial reminder that the messenger is as important as the message. Superficial indicators count.' PR Week
Author: Markus Zusak
Publisher: Knopf Books for Young Readers
ISBN: 030743348X
Category : Young Adult Fiction
Languages : en
Pages : 370
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Book Description
DON’T MISS BRIDGE OF CLAY, MARKUS ZUSAK’S FIRST NOVEL SINCE THE BOOK THIEF AND AN UNFORGETTABLE AND SWEEPING FAMILY SAGA. From the author of the extraordinary #1 New York Times bestseller The Book Thief, I Am the Messenger is an acclaimed novel filled with laughter, fists, and love. A MICHAEL L. PRINTZ HONOR BOOK FIVE STARRED REVIEWS Ed Kennedy is an underage cabdriver without much of a future. He's pathetic at playing cards, hopelessly in love with his best friend, Audrey, and utterly devoted to his coffee-drinking dog, the Doorman. His life is one of peaceful routine and incompetence until he inadvertently stops a bank robbery. That's when the first ace arrives in the mail. That's when Ed becomes the messenger. Chosen to care, he makes his way through town helping and hurting (when necessary) until only one question remains: Who's behind Ed's mission?
Author: Jomo K. Johnson
Publisher: Lulu.com
ISBN: 1257994816
Category : Biography & Autobiography
Languages : en
Pages : 146
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Book Description
"Deadest Rapper Alive" makes an eye-opening examination and social diagnosis of the Rap Music icon, Dwayne Carter a.k.a. Lil' Wayne. By studying his image, content, persona, and lyrics, Pastor Johnson makes a dire plea of warning. He proposes that the music of Wayne is actually much more than beats and lyrics, but it is a philosophy that when followed will lead to extremely dangerous consequences in the lives of Urban Youth.
Author: Adam Oliver
Publisher: Cambridge University Press
ISBN: 1107042631
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
In this accessible collection, leading academic economists, psychologists and philosophers apply behavioural economic findings to practical policy concerns.
Author: Roland Muller
Publisher:
ISBN: 9781927581001
Category :
Languages : en
Pages :
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Book Description
This book includes large parts of the out-of-print books Honor & Shame and also Tools for Muslim Evangelism, plus much more. Muller begins by looking at what it takes to be accepted as a 'messenger' with something of value to say. He then moves on to look at the gospel message that we share, and ends up examining the community of believers that we want to gather. This book includes a frank look at shame- based cultures, and also the importance of building a sense of community into a new group of believers.Several chapters have been totally re-edited in this new edition. There are over 300 study questions for thought and discussion.
Author: J. Mack Stiles
Publisher: InterVarsity Press
ISBN: 0830867155
Category : Religion
Languages : en
Pages : 129
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Book Description
Short-term missions expert J. Mack Stiles believes we can't separate who we are and how we live from what we say as we interact with people about the good news of Jesus. We need to live out the reconciling forgiveness of God as opposed to loving in the world's way. And when we leave things out of the gospel, not only is the message distorted but so are we as messengers. In this book Stiles shows us an integrated approach to knowing the gospel, living the gospel and speaking the gospel makes us whole, healthy evangelists.
Author: Lois Lowry
Publisher: HarperCollins
ISBN: 0547345895
Category : Young Adult Fiction
Languages : en
Pages : 181
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Book Description
The third book in Lois Lowry's Giver Quartet, which began with the bestselling and Newbery Medal-winning The Giver. Trouble is brewing in Village. Once a utopian community that prided itself on welcoming strangers, Village will soon be cut off to all outsiders. As one of the few able to traverse the forbidding Forest, Matty must deliver the message of Village’s closing and try to convince Seer’s daughter Kira to return with him before it’s too late. But Forest is now hostile to Matty as well. Now he must risk everything to fight his way through it, armed only with an emerging power he cannot yet explain or understand. "Told in simple, evocative prose, this companion to The Giver and Gathering Blue can stand on its own as a powerful tale of great beauty." —Kirkus (starred review) Messenger is the masterful third novel in Lois Lowry’s Giver Quartet, which includes The Giver, Gathering Blue, and Son.
Author: James Mallinson
Publisher: NYU Press
ISBN: 0814757146
Category : Literary Collections
Languages : en
Pages : 293
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Book Description
"Numerous more followed, including the third in the CSL selection, the sixteenth-century "Swan Messenger," composed also in Bengal by Rupa Go svamin, a devotee of Krishna. Here romantic and religious love combine in a poem that shines with the intensity of love for the god Krishna."--BOOK JACKET.
Author: Siri Mitchell
Publisher: Baker Books
ISBN: 0764207962
Category : Fiction
Languages : en
Pages : 384
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Book Description
A Riveting Tale of Faith and Romance by an Acclaimed Novelist Hannah Sunderland felt content in her embrace of the Quaker faith ...until her twin brother ran off and joined the army and ended up captured and in jail. Suddenly Hannah's world turns on end. She longs to bring her brother some measure of comfort in the squalid, frigid prison where he remains. But the Quakers believe they are not to take sides, not to take up arms. Can she sit by and do nothing while he suffers? Jeremiah Jones has an enormous task before him. Responsibility for a spy ring is now his, and he desperately needs access to the men in prison, whom they are seeking to free. A possible solution is to garner a pass for Hannah. But while she is fine to the eye, she holds only disdain for him--and agreeing would mean disobeying those she loves and abandoning a bedrock of her faith. With skill and sensitivity, Mitchell tells a story of two unlikely heroes seeking God's voice, finding the courage to act, and discovering the powerful embrace of love.
