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Author: Byron Reeves
Publisher: Center for the Study of Language and Information Publications
ISBN: 9781575860527
Category : Computers
Languages : en
Pages : 317
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Book Description
According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.
Author: Byron Reeves
Publisher: Center for the Study of Language and Information Publications
ISBN: 9781575860527
Category : Computers
Languages : en
Pages : 317
Get Book
Book Description
According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.
Author: Eve Mayer Orsburn
Publisher: Course Technology
ISBN: 9781435459861
Category : Internet marketing
Languages : en
Pages : 0
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Book Description
Facebook®, Twitter, LinkedIn®, and YouTube(tm) have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry.Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation(tm) -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.
Author: Chris Brogan
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Author: Haiyan Wang
Publisher: Springer Nature
ISBN: 3030388522
Category : Mathematics
Languages : en
Pages : 153
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Book Description
The book lies at the interface of mathematics, social media analysis, and data science. Its authors aim to introduce a new dynamic modeling approach to the use of partial differential equations for describing information diffusion over online social networks. The eigenvalues and eigenvectors of the Laplacian matrix for the underlying social network are used to find communities (clusters) of online users. Once these clusters are embedded in a Euclidean space, the mathematical models, which are reaction-diffusion equations, are developed based on intuitive social distances between clusters within the Euclidean space. The models are validated with data from major social media such as Twitter. In addition, mathematical analysis of these models is applied, revealing insights into information flow on social media. Two applications with geocoded Twitter data are included in the book: one describing the social movement in Twitter during the Egyptian revolution in 2011 and another predicting influenza prevalence. The new approach advocates a paradigm shift for modeling information diffusion in online social networks and lays the theoretical groundwork for many spatio-temporal modeling problems in the big-data era.
Author: Allan Thompson
Publisher: IDRC
ISBN: 0745326250
Category : History
Languages : en
Pages : 480
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Book Description
Explores the role of the media in the Rwandan genocide -- within the country and beyond.
Author: Wayne Constantineau
Publisher: BPS Books
ISBN: 1926645448
Category : History
Languages : en
Pages : 104
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Book Description
The first of five books in the groundbreaking new series The Human Equation Toolkit. Mime Wayne Constantineau and scholar Eric McLuhan explore the four possible positions of humans -- standing, lying down, sitting, and kneeling -- as the basis of all developments in culture, science, activity, and media. As they write, "Man is the microcosm of the universe. Media are the extensions of man. The Human Equation is the doorway into all three ... The Human Equation deals with the relation between humans and our media, technologies, languages, theories, and ideas."
Author: Zsófia Ruttkay
Publisher: Springer Science & Business Media
ISBN: 3642043798
Category : Computers
Languages : en
Pages : 589
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Book Description
Welcome to the proceedings of the 9th International Conference on Intelligent Virtual Agents, held September 14–16, 2009 in Amsterdam, The Netherlands. Intelligent virtual agents (IVAs) are interactive characters that exhibit hum- like qualities and communicate with humans or with each other using natural human modalities such as speech and gesture. They are capable of real-time perception, cognition and action, allowing them to participate in a dynamic physical and social environment. IVA is an interdisciplinary annual conference and the main forum for p- senting research on modeling, developing and evaluating IVAs with a focus on communicative abilities and social behavior. The development of IVAs requires expertise in multimodal interaction and several AI ?elds such as cognitive m- eling, planning, vision and natural language processing. Computational models are typically based on experimental studies and theories of human–human and human–robot interaction; conversely, IVA technology may provide interesting lessons for these ?elds. The realization of engaging IVAs is a challenging task, so reusable modules and tools are of great value. The ?elds of application range from robot assistants, social simulation and tutoring to games and artistic - ploration.
Author: Charisse L'Pree Corsbie-Massay
Publisher: Routledge
ISBN: 1351333178
Category : Language Arts & Disciplines
Languages : en
Pages : 193
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Book Description
This innovative text bridges media theory, psychology, and interpersonal communication by describing how our relationships with media emulate the relationships we develop with friends and romantic partners through their ability to replicate intimacy, regularity, and reciprocity. In research-rich, conversational chapters, the author applies psychological principles to understand how nine influential media technologies—theatrical film, recorded music, consumer market cameras, radio, network and cable television, tape cassettes, video gaming, and dial-up internet service providers—irreversibly changed the communication environment, culture, and psychological expectations that we then apply to future media technologies. With special attention to mediums absent from the traditional literature, including recorded music, cable television, and magnetic tape, this book encourages readers to critically reflect on their own past relationships with media and consider the present environment and the future of media given their own personal habits. 20th Century Media and the American Psyche is ideal for media studies, communication, and psychology students, scholars, and industry professionals, as well as anyone interested in a greater understanding of the psychological significance of media technology, usage, and adoption across the past 150 years.
Author: Lê Nguyên Hoang
Publisher: CRC Press
ISBN: 1000063232
Category : Mathematics
Languages : en
Pages : 461
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Book Description
The Equation of Knowledge: From Bayes' Rule to a Unified Philosophy of Science introduces readers to the Bayesian approach to science: teasing out the link between probability and knowledge. The author strives to make this book accessible to a very broad audience, suitable for professionals, students, and academics, as well as the enthusiastic amateur scientist/mathematician. This book also shows how Bayesianism sheds new light on nearly all areas of knowledge, from philosophy to mathematics, science and engineering, but also law, politics and everyday decision-making. Bayesian thinking is an important topic for research, which has seen dramatic progress in the recent years, and has a significant role to play in the understanding and development of AI and Machine Learning, among many other things. This book seeks to act as a tool for proselytising the benefits and limits of Bayesianism to a wider public. Features Presents the Bayesian approach as a unifying scientific method for a wide range of topics Suitable for a broad audience, including professionals, students, and academics Provides a more accessible, philosophical introduction to the subject that is offered elsewhere
Author: Joel Smoller
Publisher: Springer Science & Business Media
ISBN: 1461208734
Category : Mathematics
Languages : en
Pages : 650
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Book Description
For this edition, a number of typographical errors and minor slip-ups have been corrected. In addition, following the persistent encouragement of Olga Oleinik, I have added a new chapter, Chapter 25, which I titled "Recent Results." This chapter is divided into four sections, and in these I have discussed what I consider to be some of the important developments which have come about since the writing of the first edition. Section I deals with reaction-diffusion equations, and in it are described both the work of C. Jones, on the stability of the travelling wave for the Fitz-Hugh-Nagumo equations, and symmetry-breaking bifurcations. Section II deals with some recent results in shock-wave theory. The main topics considered are L. Tartar's notion of compensated compactness, together with its application to pairs of conservation laws, and T.-P. Liu's work on the stability of viscous profiles for shock waves. In the next section, Conley's connection index and connection matrix are described; these general notions are useful in con structing travelling waves for systems of nonlinear equations. The final sec tion, Section IV, is devoted to the very recent results of C. Jones and R. Gardner, whereby they construct a general theory enabling them to locate the point spectrum of a wide class of linear operators which arise in stability problems for travelling waves. Their theory is general enough to be applica ble to many interesting reaction-diffusion systems.
