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Author: Byron Reeves
Publisher: Center for the Study of Language and Information Publications
ISBN: 9781575860527
Category : Computers
Languages : en
Pages : 317
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Book Description
According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.
Author: Byron Reeves
Publisher: Center for the Study of Language and Information Publications
ISBN: 9781575860527
Category : Computers
Languages : en
Pages : 317
Get Book Here
Book Description
According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.
Author: Byron Reeves
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Chris Brogan
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Author: Allan Thompson
Publisher: IDRC
ISBN: 0745326250
Category : History
Languages : en
Pages : 480
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Book Description
Explores the role of the media in the Rwandan genocide -- within the country and beyond.
Author: Eve Mayer Orsburn
Publisher: Course Technology
ISBN: 9781435459861
Category : Internet marketing
Languages : en
Pages : 0
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Book Description
Facebook®, Twitter, LinkedIn®, and YouTube(tm) have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry.Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation(tm) -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.
Author: Wayne Constantineau
Publisher: BPS Books
ISBN: 1926645448
Category : History
Languages : en
Pages : 104
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Book Description
The first of five books in the groundbreaking new series The Human Equation Toolkit. Mime Wayne Constantineau and scholar Eric McLuhan explore the four possible positions of humans -- standing, lying down, sitting, and kneeling -- as the basis of all developments in culture, science, activity, and media. As they write, "Man is the microcosm of the universe. Media are the extensions of man. The Human Equation is the doorway into all three ... The Human Equation deals with the relation between humans and our media, technologies, languages, theories, and ideas."
Author: Joel Smoller
Publisher: Springer Science & Business Media
ISBN: 1461208734
Category : Mathematics
Languages : en
Pages : 650
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Book Description
For this edition, a number of typographical errors and minor slip-ups have been corrected. In addition, following the persistent encouragement of Olga Oleinik, I have added a new chapter, Chapter 25, which I titled "Recent Results." This chapter is divided into four sections, and in these I have discussed what I consider to be some of the important developments which have come about since the writing of the first edition. Section I deals with reaction-diffusion equations, and in it are described both the work of C. Jones, on the stability of the travelling wave for the Fitz-Hugh-Nagumo equations, and symmetry-breaking bifurcations. Section II deals with some recent results in shock-wave theory. The main topics considered are L. Tartar's notion of compensated compactness, together with its application to pairs of conservation laws, and T.-P. Liu's work on the stability of viscous profiles for shock waves. In the next section, Conley's connection index and connection matrix are described; these general notions are useful in con structing travelling waves for systems of nonlinear equations. The final sec tion, Section IV, is devoted to the very recent results of C. Jones and R. Gardner, whereby they construct a general theory enabling them to locate the point spectrum of a wide class of linear operators which arise in stability problems for travelling waves. Their theory is general enough to be applica ble to many interesting reaction-diffusion systems.
Author: Zsófia Ruttkay
Publisher: Springer Science & Business Media
ISBN: 3642043798
Category : Computers
Languages : en
Pages : 589
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Book Description
Welcome to the proceedings of the 9th International Conference on Intelligent Virtual Agents, held September 14–16, 2009 in Amsterdam, The Netherlands. Intelligent virtual agents (IVAs) are interactive characters that exhibit hum- like qualities and communicate with humans or with each other using natural human modalities such as speech and gesture. They are capable of real-time perception, cognition and action, allowing them to participate in a dynamic physical and social environment. IVA is an interdisciplinary annual conference and the main forum for p- senting research on modeling, developing and evaluating IVAs with a focus on communicative abilities and social behavior. The development of IVAs requires expertise in multimodal interaction and several AI ?elds such as cognitive m- eling, planning, vision and natural language processing. Computational models are typically based on experimental studies and theories of human–human and human–robot interaction; conversely, IVA technology may provide interesting lessons for these ?elds. The realization of engaging IVAs is a challenging task, so reusable modules and tools are of great value. The ?elds of application range from robot assistants, social simulation and tutoring to games and artistic - ploration.
Author: Michio Kaku
Publisher: Anchor
ISBN: 0525434569
Category : Science
Languages : en
Pages : 241
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Book Description
#1 NEW YORK TIMES BESTSELLER • The epic story of the greatest quest in all of science—the holy grail of physics that would explain the creation of the universe—from renowned theoretical physicist and author of The Future of the Mind and The Future of Humanity When Newton discovered the law of gravity, he unified the rules governing the heavens and the Earth. Since then, physicists have been placing new forces into ever-grander theories. But perhaps the ultimate challenge is achieving a monumental synthesis of the two remaining theories—relativity and the quantum theory. This would be the crowning achievement of science, a profound merging of all the forces of nature into one beautiful, magnificent equation to unlock the deepest mysteries in science: What happened before the Big Bang? What lies on the other side of a black hole? Are there other universes and dimensions? Is time travel possible? Why are we here? Kaku also explains the intense controversy swirling around this theory, with Nobel laureates taking opposite sides on this vital question. It is a captivating, gripping story; what’s at stake is nothing less than our conception of the universe. Written with Kaku’s trademark enthusiasm and clarity, this epic and engaging journey is the story of The God Equation.
Author: Simon Anholt
Publisher: Berrett-Koehler Publishers
ISBN: 1523089628
Category : Political Science
Languages : en
Pages : 272
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Book Description
“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.” —H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences—dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory—he tells how he began finding answers to that question. Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation—because that's all the time we have.
