Marketing Problem Solver PDF Download
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Author: Cochrane Chase
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Author: Cochrane Chase
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Author: Nils Davis
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983838934
Category :
Languages : en
Pages : 144
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Book Description
"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)
Author: Luiz Moutinho
Publisher: SAGE
ISBN: 1849202621
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Author: United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Special Small Business Problems
Publisher:
ISBN:
Category : Commodity exchanges
Languages : en
Pages : 692
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Book Description
Author: Dana G. Dalrymple
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 552
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Book Description
Author: United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems
Publisher:
ISBN:
Category :
Languages : en
Pages : 528
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 128
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Book Description
Author: United States. Congress. House. Committee on Small Business. Subcommittee on SBA and SBIC Authority and General Small Business Problems
Publisher:
ISBN:
Category : Meat industry and trade
Languages : en
Pages : 232
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Book Description
Author: Alexander Berlin
Publisher: Litres
ISBN: 5041820589
Category : Mathematics
Languages : en
Pages : 214
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Book Description
This book supplements the theoretical principles already published in books [1.1].It studies the issues that arise at various stages of functioning of the market and offers their solutions by using methods of the mass service theory. The application of the proposed mathematical methods enables rigorous calculations of the desired parameters.
Author: Carl D. McDaniel
Publisher: Thomson South-Western
ISBN: 9780324131666
Category : Analysemetoder
Languages : en
Pages : 0
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Book Description
Marketing Research provides comprehensive information on both the quantitative methods used in marketing research and the many considerations a manager faces when interpreting and using market research findings. Marketing research hot topics are featured, including competitive intelligence, published secondary data and the Internet, and marketing research suppliers and users. Each chapter helps you explore ethical dilemmas related to the topics discussed, the uses and needs for marketing research across business functions, and how to use the Internet to gather marketing research data in an efficient, cost-effective manner. By focusing on the managerial aspects of marketing research, this book provides you with both the tools to conduct marketing research, as well as those to interpret the results and use them effectively as a manager.
