Marketing Telecommunications Services PDF Download
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Author: Karen G. Strouse
Publisher: Artech House Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.
Author: Karen G. Strouse
Publisher: Artech House Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 368
Get Book Here
Book Description
Gain the leading-edge intelligence and insight needed to market telecommunications services successfully amidst greater competition from local exchange companies, deregulation of long-distance services, and the proliferation of wireless technology with this first-of-its-kind resource. Whether you're a novice or veteran marketing professional, you find valuable guidance in developing the most effective marketing strategies, improving market readiness, and increasing profitability in this rapidly expanding marketplace. Specifically, you get comprehensive coverage of fundamental marketing concepts, competitive intelligence and insight on the marketing activities of telecommunications carriers, descriptions of the changes caused by deregulation, and implementation instructions for marketing strategies in channel selection, entry, market segmentation, pricing, and more.
Author: Karen G. Strouse
Publisher: Artech House Publishers
ISBN: 9781580538541
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
"Offering a strategy based on customer-centered marketing, this resource helps professionals assess their company's market potential and target desirable segments successfully. Readers gain practical insight in evaluating their present customer base and learn the best ways to adjust their marketing strategies to eliminate unprofitable customers and attract high-value replacements. Moreover, the book helps planners and managers become attuned to customer demand and presents a service portfolio with a high potential for success."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Karen G. Strouse
Publisher: Artech House
ISBN: 9781580538558
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Author: Harold J. Williams
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 282
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Book Description
Author: Katta Rama Mohana Rao
Publisher:
ISBN: 9788183567183
Category : Education
Languages : en
Pages : 312
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Book Description
Author: Joseph Calloway
Publisher:
ISBN: 9781976255410
Category :
Languages : en
Pages : 212
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Book Description
In today's telecommunications services industry, rapidly changing technologies and a decline in growth are creating intense competition where the customers' quest for value is of paramount importance. Offering telecom service providers a survival strategy based on customer centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.
Author:
Publisher: Information Gatekeepers Inc
ISBN:
Category :
Languages : en
Pages : 394
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Book Description
Author: Kiruba J. B. Levi
Publisher: Springer Science & Business Media
ISBN: 383509453X
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
Author: Yusuke Kume
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 296
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Book Description
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
ISBN: 1593920865
Category : Business & Economics
Languages : en
Pages : 664
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Book Description
A market research guide to the telecommunications industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It also provides profiles of the 500 successful companies in telecommunications.
