The Marketing HIGH GROUND Series: the Role of the Campaign Manager PDF Download
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Author: J. Gospe
Publisher:
ISBN: 9781475149029
Category :
Languages : en
Pages : 44
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Book Description
In the business world, nothing can hinder the success of an integrated marketing campaign (and your ability to claim the high ground) faster than an unseasoned marketing campaign manager. So, what exactly is the role of the campaign manager, and what is the profile of the most effective campaign managers? This mini-guidebook answers these questions and provides helpful tips that can accelerate the integrated marketing campaign development process, navigate internal politics, and produce better marketing results.
Author: J. Gospe
Publisher:
ISBN: 9781475149029
Category :
Languages : en
Pages : 44
Get Book Here
Book Description
In the business world, nothing can hinder the success of an integrated marketing campaign (and your ability to claim the high ground) faster than an unseasoned marketing campaign manager. So, what exactly is the role of the campaign manager, and what is the profile of the most effective campaign managers? This mini-guidebook answers these questions and provides helpful tips that can accelerate the integrated marketing campaign development process, navigate internal politics, and produce better marketing results.
Author: Peter Mahoney
Publisher: Archway Publishing
ISBN: 166571137X
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Author: Tony Curtis
Publisher: Routledge
ISBN: 1136420207
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author: Tony Curtis
Publisher: Routledge
ISBN: 1136420827
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Author: Mike Gospe
Publisher: Happy About
ISBN: 1600050778
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.
Author: Tony Curtis
Publisher: Routledge
ISBN: 075068433X
Category : Business & Economics
Languages : en
Pages : 416
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Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
Author: Tony Curtis
Publisher: Routledge
ISBN: 0750680083
Category : Business & Economics
Languages : en
Pages : 394
Get Book Here
Book Description
Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings * Written specially for the Marketing in practice module by the CIM senior examiner for marketing management in practice module * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author: Stephanie D. Moore
Publisher: Moore Marketing and Communications
ISBN: 1733745963
Category : Religion
Languages : en
Pages : 126
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Book Description
A 31-Day Devotional on Divine Leadership. Nothing is bigger than our God! Divine Leaders are birthed in obedience. The yoke that troubles our leadership style, purpose-driven pursuits, and daily goals will fall away when we allow God to lead us every day and in every way.
Author: Bill McConnell
Publisher: Archway Publishing
ISBN: 1480838470
Category : Social Science
Languages : en
Pages : 156
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Book Description
If you want good employees, you need to know which quality makes them good. What makes some workers show up on time, perform admirably, work enthusiastically, get along with coworkers, and make conscientious decisions? That supreme quality is honesty, and its the character equivalent of the good-worker gene. In Hire Honesty, author Bill McConnell explains how good-worker genes affect the productivity, compatibility, and profitability of your business. Then he provides details and specific methods for screening, selecting, and managing employees so they will become and remain productive and contented in their jobs. He describes the tools needed for effective interviewing and hiring and he shows employers how to use them. Employers will learn about: honesty as the foundation of exceptional job performance; good-worker genes; managed conversations; all-about-you interviews; and trust as the principle motivator for honest workers. McConnell, who spent twenty-eight years as CEO of Patusan Trading Company, a wholesaler and importer of oriental rugs, and five years as general manager of Triple Creek Ranch, named the worlds top-ranked luxury hotel in 2014, developed and implemented the techniques of Hire Honesty in settings as diverse as remote Himalayan villages and elite American resorts. Simple and practical, these methods and principles help businesses run more smoothly, cultivate happier employees, and experience rising profits.
Author: Rasmus Kleis Nielsen
Publisher: Princeton University Press
ISBN: 1400840449
Category : Political Science
Languages : en
Pages : 250
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Book Description
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.
