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Author: Bert Van Wassenhove
Publisher: Lannoo Publishers
ISBN: 9789401462433
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
* Complete guide to attracting customers in a digital world, with a complete overview of all digital media and their uses* Accessible, thorough and completely up to dateDigitalization has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing transformation: Medium, Message & Method.
Author: Bert Van Wassenhove
Publisher: Lannoo Publishers
ISBN: 9789401462433
Category : Business & Economics
Languages : en
Pages : 200
Get Book Here
Book Description
* Complete guide to attracting customers in a digital world, with a complete overview of all digital media and their uses* Accessible, thorough and completely up to dateDigitalization has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing transformation: Medium, Message & Method.
Author: Claudio Torres
Publisher: Independently Published
ISBN: 9781728615219
Category :
Languages : en
Pages : 326
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Book Description
"The Bible of Digital Marketing", the best-seller book of the digital marketing guru Claudio Torres, is used as the textbook in many digital marketing undergraduate and MBA programs in Universities, guiding thousands of consultants and companies around the world.This book presents a comprehensive view of digital marketing, digital technology, and digital transformation. It is useful for marketing and business executives, entrepreneurs, advertising professionals, marketing and business students, and anyone that needs to understand how to work in the digital ecosystem.At this book, you will learn about the Digital Ecosystem, Digital Agents, Digital DNA, and its constructive and functional components. Also about what is and how to build a Digital Identity, as a combination of three digital footprints: the Persona, the Presence, and the Influence. You will see how to develop a Digital Culture for your business and its four dimensions: Consumer, Influencer, Collaborator and Specialist, and the four Digital Strategies to manage the digital culture: Digital marketing; Digital engagement; Digital empowerment; Digital management.Finally, you will dive into the seven digital marketing strategies: Talk, Interact, Spread, Tell, Push, Search and Track, and the Digital Excellence Process to implement and keep them.WHY YOU MUST READ THIS BOOK?Today, in the business world, either you understand what's going at the digital world or you're devoured by the market. Understanding the Internet and the digital environment is no longer a matter of choice. Do not hide behind the idea that it is possible to do marketing without the Internet. Don't make a mistake, thinking that just creating a website solves your problems. As the Sphinx would say: the wrong answer.As you become aware of the importance of the Internet in your marketing strategy and your business, you still have to decipher the riddle, for which without a correct response you do not enter the palace, that is, you do not enter the Internet.When you hear about digital marketing, online advertising, web marketing, mobile marketing, inbound marketing, or any other similarly creative names used to describe this, we are talking about effectively using digital technologies as marketing tools, involving communication, advertising, and the whole arsenal of strategies and concepts already known in marketing theory.And when we talk about marketing, make no mistake, we are also talking about sales, attracting new customers, maintaining customer loyalty, and ultimately doing business. As some companies divide the marketing and sales areas into two departments, many people end up creating the misconception that they are two distinct things when in fact, sales are a part of marketing. It is one of its products, but not the only one. Selling profitably, fostering customer loyalty, expanding the business and valuing the brand in the market - these are all functions of marketing. Effectively using digital technologies as marketing tools means taking action, creating an active marketing strategy, ensuring that it is executed and that its results are effective. It is not enough to act like the man who meets with a friend and asks them: 'what will the weather be like today?' to which the friend responds: 'ask me again at the end of the day.'Doing anything and waiting for the result to then think about whether the strategy was good was the behavior adopted in the early days of the Internet, and what caused the dot-com bubble burst in the 2000s. Today some theorists call it "failing fast" and try to convince us that this is the right way. I do not think so. Creating new experiences and being innovative is important, and they may be one of your business strategies, but the hope is not a strategy. Your planning must be coherent, consistent and based on an effective model, and can also be complemented with experimental and innovative actions.
Author: Lon Safko
Publisher: McGraw Hill Professional
ISBN: 0071801146
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Author: Dawn McGruer
Publisher: John Wiley & Sons
ISBN: 1119635888
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Author: Aric Rindfleisch
Publisher: Emerald Group Publishing
ISBN: 1787563413
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Author: Mara Einstein
Publisher: OR Books
ISBN: 1682190439
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.
Author: Haroon Ullah
Publisher: Yale University Press
ISBN: 030021023X
Category : Political Science
Languages : en
Pages : 341
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Book Description
The role of social media in the events of the Arab Spring and its aftermath in the Muslim world has stimulated much debate, yet little in the way of useful insight. Now Haroon Ullah, a scholar and diplomat with deep knowledge of politics and societies in the Middle East, South Asia, and Southeast Asia, draws the first clear picture of the unprecedented impact of Twitter, Facebook, and other means of online communication on the recent revolutions that blazed across Muslim nations. The author carefully analyzes the growth of social media throughout the Muslim world, tracing how various organizations learned to employ such digital tools to grow networks, recruit volunteers, and disseminate messages. In Egypt, where young people rose against the regime; in Pakistan, where the youth fought against the intelligence and military establishments; and in Syria, where underground Islamists had to switch alliances, digital communications played key roles. Ullah demonstrates how social media have profoundly changed relationships between regimes and voters, though not always for the better. Looking forward he identifies trends across the Muslim world and the implications of these for regional and international politics.
Author: David Bain
Publisher: Author Academy Elite
ISBN: 9781640859241
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
As marketers, we've been travelling at breakneck speed over the past few years. More and more technologies and opportunities present themselves on a daily basis and it doesn't seem possible to keep up. What we need is a filtering system that just shares the best up-to-date advice. Welcome to Marketing Now.
Author:
Publisher:
ISBN:
Category : Social media
Languages : en
Pages : 8
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Book Description
