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Author: Robin Roslender
Publisher: Routledge
ISBN: 113574324X
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management.
Author: Robin Roslender
Publisher: Routledge
ISBN: 113574324X
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management.
Author: Dirk Weissbrich
Publisher: Springer
ISBN: 3834984159
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
Author: Massimiliano Bonacchi
Publisher: Springer
ISBN: 3030019713
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.
Author: Mukerjee
Publisher: Excel Books India
ISBN: 9788174467003
Category : Industrial marketing
Languages : en
Pages : 676
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Book Description
Author: Verma
Publisher: Pearson Education India
ISBN: 9788177586732
Category : Service industries
Languages : en
Pages : 488
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Book Description
Author: John D. McDonald
Publisher: CRC Press
ISBN: 1000031543
Category : Computers
Languages : en
Pages : 5538
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Book Description
The Encyclopedia of Library and Information Sciences, comprising of seven volumes, now in its fourth edition, compiles the contributions of major researchers and practitioners and explores the cultural institutions of more than 30 countries. This major reference presents over 550 entries extensively reviewed for accuracy in seven print volumes or online. The new fourth edition, which includes 55 new entires and 60 revised entries, continues to reflect the growing convergence among the disciplines that influence information and the cultural record, with coverage of the latest topics as well as classic articles of historical and theoretical importance.
Author: James Nolen
Publisher: CRC Press
ISBN: 9780824779184
Category : Technology & Engineering
Languages : en
Pages : 460
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Book Description
Provides up-to-date information on computer-aided manufacturing from selection and installation to operation in a world-class manufacturing environment. Includes a wide range of process planning applications, shows how to use computer-automated process planning data, and reviews newly emerging techn
Author: Lin Zhang
Publisher: Elsevier
ISBN: 0128231289
Category : Technology & Engineering
Languages : en
Pages : 214
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Book Description
Customized Production Through 3D Printing in Cloud Manufacturing explains how to combine the latest cloud manufacturing and additive manufacturing technology to find innovative solutions to important problems in research and industry. The manufacturing industry strives constantly to improve levels of product personalization for its customers, who have become increasingly demanding in this respect in recent decades. Among the tools currently growing in use in the industry, there is great potential to address this demand. Cloud manufacturing maps manufacturing resources and capabilities to the cloud, adding the capacity to gather decentralized manufacturing resources and use manufacturing services on-demand, and 3D printing provides strong support for truly individualized manufactured components. This is the first book to cover the whole lifecycle of 3D printing services in a cloud environment, including topics like: cloud servitization of 3D printers, 3D printing model design, supply-demand matching and scheduling, on-demand using and pricing, printing monitoring in cloud, and printing service evaluation. With a systematic introduction to this promising manufacturing paradigm, as well as coverage of models and service management to practical applications, this book will meet the needs of a broad range of researchers as well as practitioners. - Provides readers with a unique combined technical overview of two rapidly developing technologies and how they interact in a modern manufacturing system - Explores important challenges to security and privacy posed by these new technologies - Draws on valuable knowledge of how these technologies have been applied in innovative industry settings
Author: Jakob Vlietstra
Publisher: Springer Science & Business Media
ISBN: 144713396X
Category : Technology & Engineering
Languages : en
Pages : 698
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Book Description
My first encoWlter with acronyms took place when I was ten years old and growing up in an occupied COWltry during the Second World War. My father proudly annoWlced one day that, despite the ban imposed by the occupying administration, he had managed to get a radio installed and could receive the BBC. (All acronyms used in this introduction are listed in this dictionary.) To me the meaning of"BBC" was that we would receive different information about the war than we got from the usual censored broadcasts. There was, of course, the well-known acronym associated with the nT, but at that time I did not realize that it meant more than the postal service, in those years a deteriorated service. Gradually the daily use of acronyms grew. Most of the newly acquired three-and four-letter abbreviations referred to organiza tions, such as the broadcasting corporations in The Netherlands and Belgium, and references to coWltries such as the USA, USSR, and UK. When attending high school (the HBS) after the war, my knowledge of acronyms grew slowly. Even during the ten years I spent in the Dutch Merchant Marine (the GHV), the number of acronyms was limited to ad vanced equipment that eventually became known as RADAR, LORAN, and DECCA.
Author: M.M.M. SARCAR
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9788120333420
Category : Technology & Engineering
Languages : en
Pages : 732
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Book Description
The impact of the technology of Computer-Aided Design and Manufacturing in automobile engineering, marine engineering and aerospace engineering has been tremendous. Using computers in manufacturing is receiving particular prominence as industries seek to improve product quality, increase productivity and to reduce inventory costs. Therefore, the emphasis has been attributed to the subject of CAD and its integration with CAM. Designed as a textbook for the undergraduate students of mechanical engineering, production engineering and industrial engineering, it provides a description of both the hardware and software of CAD/CAM systems. The Coverage Includes Principles of interactive computer graphics Wireframe, surface and solid modelling Finite element modelling and analysis NC part programming and computer-aided part programming Machine vision systems Robot technology and automated guided vehicles Flexible manufacturing systems Computer integrated manufacturing Artificial intelligence and expert systems Communication systems in manufacturing PEDAGOGICAL FEATURES CNC program examples and APT program examples Review questions at the end of every chapter A comprehensive Glossary A Question Bank at the end of the chapters
