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Author: Niccolo Leo Caldararo
Publisher: Lexington Books
ISBN: 0739169726
Category : Social Science
Languages : en
Pages : 339
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Book Description
Today we live in what Ulrich Beck has aptly characterized as a “risk society” shaped by intensifying crises outside of our control and seemingly outside of our comprehension. The master narrative that was supposed to lead us to secular salvation—economics—has proved to be a large part of the problem rather than the much anticipated solution. In The Anthropology of Complex Economic Systems, Niccolo Caldararo offers a much more radical and challenging answer: that the fundamental assumptions on which the modern “science” of economics has been erected are false, and that it is through the medium of anthropology, particularly the relatively neglected field of economic anthropology, that an alternative and sound basis for both the understanding of economic behavior and for the shaping of economic futures can be constructed. Caldararo not only challenges the foundational assumptions of conventional economic theory, but situates economic behavior (something quite different and universal amongst human beings) in both a historical and an ecological context. Contemporary discussions of “sustainability,” especially in the field of development studies, have oddly neglected to look to anthropology. Economic anthropology, is the repository of a vast store of wisdom both about actual alternative and workable economic systems and about their evolution. By drawing on this source, Caldararo builds a model of the evolution of human economies which stir up substantial debate, shows how economic anthropology provides a tool for the interrogation of economic theory, and ties economics to ecology. It has been the rupture of this fundamental relationship that lies at the basis of much of our present crisis and the unsustainable economic patterns that humans have created. By bringing together in a new configuration economic anthropology, ecology, and culture history, Caldararo not only proposes a new model of human social evolution, but equally importantly creates a methodology for speaking to, and against, our present economic and environmental situation.
Author: Niccolo Leo Caldararo
Publisher: Lexington Books
ISBN: 0739169726
Category : Social Science
Languages : en
Pages : 339
Get Book Here
Book Description
Today we live in what Ulrich Beck has aptly characterized as a “risk society” shaped by intensifying crises outside of our control and seemingly outside of our comprehension. The master narrative that was supposed to lead us to secular salvation—economics—has proved to be a large part of the problem rather than the much anticipated solution. In The Anthropology of Complex Economic Systems, Niccolo Caldararo offers a much more radical and challenging answer: that the fundamental assumptions on which the modern “science” of economics has been erected are false, and that it is through the medium of anthropology, particularly the relatively neglected field of economic anthropology, that an alternative and sound basis for both the understanding of economic behavior and for the shaping of economic futures can be constructed. Caldararo not only challenges the foundational assumptions of conventional economic theory, but situates economic behavior (something quite different and universal amongst human beings) in both a historical and an ecological context. Contemporary discussions of “sustainability,” especially in the field of development studies, have oddly neglected to look to anthropology. Economic anthropology, is the repository of a vast store of wisdom both about actual alternative and workable economic systems and about their evolution. By drawing on this source, Caldararo builds a model of the evolution of human economies which stir up substantial debate, shows how economic anthropology provides a tool for the interrogation of economic theory, and ties economics to ecology. It has been the rupture of this fundamental relationship that lies at the basis of much of our present crisis and the unsustainable economic patterns that humans have created. By bringing together in a new configuration economic anthropology, ecology, and culture history, Caldararo not only proposes a new model of human social evolution, but equally importantly creates a methodology for speaking to, and against, our present economic and environmental situation.
Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: Ryan J. Doeller
Publisher: Xlibris Corporation
ISBN: 1456822527
Category : Religion
Languages : en
Pages : 86
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Book Description
As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.
Author: Kalman Applbaum
Publisher: Routledge
ISBN: 1135943133
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent genealogically.
Author: Robert S. McElvaine
Publisher: Broadway Books
ISBN: 0307395804
Category : Christianity and culture
Languages : en
Pages : 338
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Book Description
"We're mad as Heaven, and we're not going to take it anymore!" declares historian Robert McElvaine in this passionate and often hilarious rallying cry for sincere Jesus followers. He lets us know that the extreme right wing won't be allowed to speak for all Christians any longer. This polemic blends outrage and humor to expose the televangelists and the leaders of megachurches as the people Jesus warned us about. The religion McElvaine calls ChristianityLite promises, "Be saved without sacrifice or good works!" Run by a crew of politicians, megachurch preachers, televangelists, hypocrites, and snake-oil salesmen, it has hijacked true Christianity and distorted it into something Jesus wouldn't recognize, a religion that advocates war and intolerance, values money above charity, preaches hatred instead of brotherhood, and promises "true" believers the keys to the gates of the kingdom of God--and to the bank.--From publisher description.
Author: James B. Twitchell
Publisher: Simon and Schuster
ISBN: 0743271610
Category : Social Science
Languages : en
Pages : 336
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Book Description
Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows. The rise of the megachurch epitomizes branding in religion. From its inception the megachurch was designed not to compete with other churches but to bring in the "unchurched," especially men, worshippers who might otherwise be home watching television or strolling through the mall on a Sunday morning. The megachurches have been phenomenally popular, none more so than Willow Creek Community Church, just south of Chicago, one of the oldest megachurches, which Twitchell analyzes in Branded Nation. Colleges and universities have embraced branding as they have grown more alike. Especially among the top schools in the country, the student bodies, the faculties, often even the campuses themselves are practically interchangeable. What distinguishes each school is the story it tells about itself. Now every institution of higher learning has its image organizers, its brand managers, usually in the admissions or development offices, whose job it is to make their institution seem different from all the rest. Even museums, with their multimillion-dollar Monets, have seen the advantages of branding. The blockbuster exhibitions often put familiar paintings in a new context, that is, they provide a new narrative, branding the art. Museums keep expanding their stores, placing them not just near the entrance on the ground floor but throughout the museum, in the galleries themselves. Some museums, such as the Guggenheim, even franchise themselves, turning the institution itself into a brand. In short, high culture is beginning to look more and more like the rest of our culture. In perhaps his most subversive observation, Twitchell doesn't condemn the branding of cultural institutions. On the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences, making it a more integral part of our lives. Not since Bobos in Paradise has there been such a trenchant, provocative analysis of our world.
Author: Elmer J Thiessen
Publisher: Authentic Media Inc
ISBN: 1780782853
Category : Religion
Languages : en
Pages : 376
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Book Description
This is a brief and accessible examination of the ethics of evangelism in a post-Christian culture. Thiessen discusses the immoral practices and attitudes that are sometimes associated with evangelism and then turns his insightful attention to a better way of approaching the subject. Should we try to bring people to Christ or not? In a multi-cultural world evangelism is often under attack, with those seeking to evangelise sometimes being branded arrogant, ignorant, hypocritical and meddlesome. Against such a backdrop this unique book asks what sort of evangelism is ethical in a liberal, post-Christian society.
Author: Penn Jillette
Publisher: Simon and Schuster
ISBN: 1451610378
Category : Humor
Languages : en
Pages : 256
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Book Description
The outspoken half of magic duo Penn & Teller presents an atheist reinterpretation of the Ten Commandments, discussing why doubt, skepticism, and wonder should be celebrated and offering humorous stories from his own experiences.
Author: Barry Alexander Kosmin
Publisher: Paramount Market Publishing
ISBN: 9780976697367
Category : Religion
Languages : en
Pages : 328
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Book Description
From the pulpits to the op-ed pages, several messages about religion in the U.S. are heard again and again: It's said that Americans are flocking to churches and other religious institutions in greater numbers than ever before, that non-Christian faiths are growing rapidly, and that a new religious fervor among the young is filling up the pews. All of these frequently heard messages are incorrect, according to this book. The book, by professors Barry A. Kosmin and Ariela Keysar of Trinity College in Hartford, Conn., is based on a major national survey which they conducted. The U.S. Census is prohibited from asking questions about religion, so this survey, the American Religious Identification Survey, contains the most complete and reliable source of data on religion in America today. This book argues that religion in America can best be understood as a product on offer in the marketplace of ideas. It says that "religious ferment in America is as strong as it has ever been, so whatever you learned about religion in the U.S. a generation ago is out of date."
Author: James B. Twitchell
Publisher: Simon and Schuster
ISBN: 1416545727
Category : Social Science
Languages : en
Pages : 337
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Book Description
Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture? Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in the faith they were born into. Today, many Americans change their denomination or religion, sometimes several times. Churches that know how to appeal to those shopping for God are thriving. Think megachurches. Churches that don't know how to do this or don't bother are fading away. Think mainline Protestant churches. Religion is now celebrated and shown off like a fashion accessory. We can wear our religious affiliation like a designer logo. But, says James Twitchell, this isn't because Americans are undergoing another Great Awakening; rather, it's a sign that religion providers-that is, churches-have learned how to market themselves. There is more competition among churches than ever in our history. Filling the pew is an exercise in salesmanship, and as with any marketing campaign, it requires establishing a brand identity. Successful pastors ("pastorpreneurs," Twitchell calls them) know how to speak the language of Madison Avenue as well as the language of the Bible. In this witty, engaging book, Twitchell describes his own experiences trying out different churches to discover who knows how to "do church" well. He takes readers into the land of karaoke Christianity, where old-style contemplative sedate religion has been transformed into a public, interactive event with giant-screen televisions, generic iconography (when there is any at all), and ample parking. Rarely has America's religious culture been examined so perceptively and so entertainingly. Shopping for God does for religion what Fast Food Nation has done for food.
