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Author: Erin Meyer
Publisher: PublicAffairs
ISBN: 1610392590
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
Author: Erin Meyer
Publisher: PublicAffairs
ISBN: 1610392590
Category : Business & Economics
Languages : en
Pages : 289
Get Book Here
Book Description
An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Rainer Baumgart
Publisher: Springer
ISBN: 3540467017
Category : Computers
Languages : en
Pages : 270
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Book Description
The CQRE [Secure] conference provides a new international forum giving a close-up view on information security in the context of rapidly evolving economic processes. The unprecedented reliance on computer technology has transformed the previous technical side-issue "information security" to a management problem requiring decisions of strategic importance. Thus one of the main goals of the conference is to provide a platform for both technical specialists as well as decision makers from government, industry, commercial, and academic communities. The target of CQRE is to promote and stimulate dialogue between managers and experts, which seems to be necessary for providing secure information systems in the next millennium. Therefore CQRE consists of two parts: Part I mainly focuses on strategic issues of information security, while the focus of Part II is more technical in nature. This volume of the conference proceedings consists of the reviewed and invited contributions of the second part. The program committee considered 46 papers and selected only 15 for full presentation. For the participants’ convenience we have also included the notes of the invited lectures and short workshop talks in this volume.
Author: United States. Department of the Army
Publisher:
ISBN:
Category :
Languages : en
Pages : 274
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Book Description
Author: Vincent T. Covello
Publisher: John Wiley & Sons
ISBN: 1119081793
Category : Technology & Engineering
Languages : en
Pages : 450
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Book Description
COMMUNICATING IN R!SK, CRISIS, AND HIGH STRESS SITUATIONS LEARN THE UNIFYING PRINCIPLES BEHIND RISK, CRISIS, AND HIGH STRESS COMMUNICATION WITH THIS STATE-OF-THE-ART REFERENCE WRITTEN BY A MAJOR LEADER IN THE FIELD Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice is about communicating with people in the most challenging circumstances: high stress situations characterized by high risks and high stakes. The ability to communicate effectively in a high stress situation is an essential communication competency for managers, engineers, scientists, and professionals in every field who can be thrust into demanding situations complicated by stress. Whether you are confronting an external crisis, an internal emergency, or leading organizational change, this book was written for you. Communicating in Risk, Crisis, and High Stress Situations brings together in one resource proven scientific research with practical, hands-on guidance from a world leader in the field. The book covers such critical topics as trust, stakeholder engagement, misinformation, messaging, and audience perceptions in the context of stress. This book is uniquely readable, thorough, and useful, thanks to features that include: Evidence-based theories and concepts that underlie and guide practice Tools and guidelines for practical and effective planning and application Experience-based advice for facing challenges posed by mainstream and social media Provocative case studies that bring home the key principles and strategies Illuminating case diaries that use the author’s breadth and depth of experience to create extraordinary learning opportunities The book is a necessity for managers, engineers, scientists, and others who must communicate difficult technical concepts to a concerned public. It also belongs on the bookshelves of leaders and communicators in public and private sector organizations looking for a one-stop reference and evidence-based practical guide for communicating effectively in emotionally charged situations. Written by a highly successful academic, consultant, and trainer, the book is also designed as a resource for training and education.
Author:
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 122
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Book Description
Author: Thomas Banks
Publisher: CRC Press
ISBN: 0429796994
Category : Science
Languages : en
Pages : 753
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Book Description
This authoritative, advanced introduction provides a complete, modern perspective on quantum mechanics. It clarifies many common misconceptions regarding wave/particle duality and the correct interpretation of measurements. The author develops the text from the ground up, starting from the fundamentals and presenting information at an elementary level, avoiding unnecessarily detailed and complex derivations in favor of simple, clear explanations. He begins in the simplest context of a two-state system and shows why quantum mechanics is inevitable, and what its relationship is to classical mechanics. He also outlines the decoherence approach to interpreting quantum mechanics. Distinguishing features: Provides a thorough grounding in the principles and practice of quantum mechanics, including a core understanding of the behavior of atoms, molecules, solids, and light. Utilizes easy-to-follow examples and analogies to illustrate important concepts. Helps develop an intuitive sense for the field, by guiding the reader to understand how the correct formulas reduce to the non-relativistic ones. Includes numerous worked examples and problems for each chapter.
Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 9251334307
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Social capital is a key factor that concerns the ability of people to cooperate for common goals. What we have learned over the past decades, from organizational experiences in developing countries and countries in transition, is that physical and human capital accumulation by itself is not sufficient to induce development. Investments in physical capital (infrastructure and equipment) and human capital (skills development) are necessary conditions, but they are far from sufficient; they need to be complemented with the development of social capital (Stiglitz, 1998). This Learning Guide for Trainers focuses on “Empowering farmers through the creation of social capital,” recognizing the fundamental role that social capital plays for healthy and sustainable organizations. Encouraging farmers and their groups to form associations or federations enhances their capacities to learn from each other, exchange reliable information about what works and what does not work, and monitor the accountability of their members.
Author: Anthony J Jakeman
Publisher: Springer
ISBN: 3319235761
Category : Science
Languages : en
Pages : 756
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Book Description
The aim of this book is to document for the first time the dimensions and requirements of effective integrated groundwater management (IGM). Groundwater management is a formidable challenge, one that remains one of humanity’s foremost priorities. It has become a largely non-renewable resource that is overexploited in many parts of the world. In the 21st century, the issue moves from how to simply obtain the water we need to how we manage it sustainably for future generations, future economies, and future ecosystems. The focus then becomes one of understanding the drivers and current state of the groundwater resource, and restoring equilibrium to at-risk aquifers. Many interrelated dimensions, however, come to bear when trying to manage groundwater effectively. An integrated approach to groundwater necessarily involves many factors beyond the aquifer itself, such as surface water, water use, water quality, and ecohydrology. Moreover, the science by itself can only define the fundamental bounds of what is possible; effective IGM must also engage the wider community of stakeholders to develop and support policy and other socioeconomic tools needed to realize effective IGM. In order to demonstrate IGM, this book covers theory and principles, embracing: 1) an overview of the dimensions and requirements of groundwater management from an international perspective; 2) the scale of groundwater issues internationally and its links with other sectors, principally energy and climate change; 3) groundwater governance with regard to principles, instruments and institutions available for IGM; 4) biophysical constraints and the capacity and role of hydroecological and hydrogeological science including water quality concerns; and 5) necessary tools including models, data infrastructures, decision support systems and the management of uncertainty. Examples of effective, and failed, IGM are given. Throughout, the importance of the socioeconomic context that connects all effective IGM is emphasized. Taken as a whole, this work relates the many facets of effective IGM, from the catchment to global perspective.
Author: Jack Child
Publisher: Duke University Press
ISBN: 0822389274
Category : History
Languages : en
Pages : 286
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Book Description
In Miniature Messages, Jack Child analyzes Latin American postage stamps, revealing the messages about history, culture, and politics encoded in their design and disseminated throughout the world. While postage stamps are a sanctioned product of official government agencies, Child argues that they accumulate popular cultural value and take on new meanings as they circulate in the public sphere. As he demonstrates in this richly illustrated study, the postage stamp conveys many of the contestations and triumphs of Latin American history. Child combines history and political science with philatelic research of nearly forty thousand Latin American stamps. He focuses on Argentina and the Southern Cone, highlighting stamps representing the consolidation of the Argentine republic and those produced under its Peronist regime. He compares Chilean stamps issued by the leftist government of Salvador Allende and by Augusto Pinochet’s dictatorship. Considering postage stamps produced under other dictatorial regimes, he examines stamps from the Dominican Republic, Guatemala, Nicaragua, and Paraguay. Child studies how international conflicts have been depicted on the stamps of Argentina, Chile, and Peru, and he pays particular attention to the role of South American and British stamps in establishing claims to the Malvinas/Falkland Islands and to Antarctica. He also covers the cultural and political history of stamps in Bolivia, Brazil, Colombia, Cuba, Grenada, Mexico, Uruguay, Venezuela and elsewhere. In Miniature Messages, Child finds the political history of modern Latin America in its “tiny posters.”
