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Author: Gail Dexter Lord
Publisher: Rowman & Littlefield
ISBN: 1538101327
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The Manual of Strategic Planning for Cultural Organizations adopts a hollistic approach to the creative world of cultural institutions. By encompassing museums, art galleries, gardens, zoos, science centers, historic sites, cultural centers, festivals, and performing arts, this book responds to the reality that boundaries are being blurred among institutional types—with many gardens incorporating exhibitions, many museums part of multidisciplinary cultural centers and festivals.. As cultural leaders transform the arts in the twenty-first century, this “whole career” manual will prepare readers for every stage. Three key areas covered are: Leadership change. This chapter explains the role of strategic planning when an institution is going through the process of hiring a new director. A question we are frequently asked is “Should the strategic plan precede the search process or should it wait until the new director takes up the position?” Institutional change. Increasingly, cultural organizations are going through major change: from public-sector agencies to nonprofit corporations; from private ownership to non-profit status; from nonprofit status to a foundation, and many other variations. This book addresses the role of strategic planning during these transitions. Staff empowerment. This manual addresses the opportunities for staff at all levelsto grow by participating in strategic planning. This edition focuses on how to engage and empower staff. A Guide for Museums, Performing Arts, Science Centers, Public Gardens, Heritage Sites, Libraries, Archives, and Zoos is a game-changing book with broad reach into the cultural sector, while still serving the museum community.
Author: Gail Dexter Lord
Publisher: Rowman & Littlefield
ISBN: 1538101327
Category : Business & Economics
Languages : en
Pages : 197
Get Book Here
Book Description
The Manual of Strategic Planning for Cultural Organizations adopts a hollistic approach to the creative world of cultural institutions. By encompassing museums, art galleries, gardens, zoos, science centers, historic sites, cultural centers, festivals, and performing arts, this book responds to the reality that boundaries are being blurred among institutional types—with many gardens incorporating exhibitions, many museums part of multidisciplinary cultural centers and festivals.. As cultural leaders transform the arts in the twenty-first century, this “whole career” manual will prepare readers for every stage. Three key areas covered are: Leadership change. This chapter explains the role of strategic planning when an institution is going through the process of hiring a new director. A question we are frequently asked is “Should the strategic plan precede the search process or should it wait until the new director takes up the position?” Institutional change. Increasingly, cultural organizations are going through major change: from public-sector agencies to nonprofit corporations; from private ownership to non-profit status; from nonprofit status to a foundation, and many other variations. This book addresses the role of strategic planning during these transitions. Staff empowerment. This manual addresses the opportunities for staff at all levelsto grow by participating in strategic planning. This edition focuses on how to engage and empower staff. A Guide for Museums, Performing Arts, Science Centers, Public Gardens, Heritage Sites, Libraries, Archives, and Zoos is a game-changing book with broad reach into the cultural sector, while still serving the museum community.
Author: Gail Dexter Lord
Publisher: AltaMira Press
ISBN: 0759113327
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, can function most effectively. This new edition offers updated information on management practices to satisfy the current needs of museum professionals. All new contemporary case studies provided by practitioners from museums and galleries around the world bring the principles to life with first-hand accounts of challenges and achievements in the operation of museums today.
Author: Barry Lord
Publisher: Rowman Altamira
ISBN: 0759121478
Category : Business & Economics
Languages : en
Pages : 722
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Book Description
As museums have taken on more complex roles in their communities and the number of museum stakeholders has increased to include a greater array of people, effective museum planning is more important than ever. The Manual of Museum Planning has become the definitive text for museum professionals, trustees, architects, and others who are concerned with the planning, design, construction, renovation, or expansion of a public gallery or museum. Rewritten and reorganized, the third edition features revised sections on planning for visitors, collections, and the building itself, and new sections on operations and implementation, which have become an essential part of the planning process. This new edition of the Manual of Museum Planning has been updated to meet the needs of professional museum practice in the 21st century and includes contributions by leading museum professionals. This manual is intended to be used as a guide for museum professionals, board members or trustees, government agencies, architects, designers, engineers, cost consultants, or other specialist consultants embarking on a capital project—expansion, renovation, or new construction of museum space.
Author: Ali Hossaini
Publisher: Rowman & Littlefield
ISBN: 1442278978
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
The Manual of Digital Museum Planning is a comprehensive guide to digital planning, development, and operations for museum professionals and students of museums studies and arts administration. In the tradition of Lord Cultural Resource’s renowned manuals, this book gives practical advice on how digital can enhance and improve all aspects of the museum. With chapters written by experienced professionals working at leading institutions such as the British Museum, the Metropolitan Museum of Art, the Indianapolis Museum of Art, Bristol Culture, the Canadian Museum for Human Rights, and others, The Manual of Digital Museum Planning is an easy-to-understand, step-by-step guide for anyone planning a new museum, a museum expansion, or a new project in the Digital Age. Part 1 explains how digital technologies are transforming museums and their value proposition Part 2 explores how adopting a user-centric, omnichannel approach creates new relationships between museums and communities Part 3 offers a guide to integrating digital into the workflow of museums- from data analytics, to user experience design to project management Part 4 identifies the business models, infrastructure and skills and competencies for the digital museum, Each chapter culminates in ‘summary takeaways’ for easy recall, and key words are defined throughout. A glossary and reference list are also included as an accessible resources for readers.
Author: Gail Dexter Lord
Publisher: AltaMira Press
ISBN: 0759113815
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
While some view strategic planning with trepidation, it is one of a museum's strongest tools for improving quality, motivating staff and board members, adapting to environmental changes, and preparing the groundwork for future initiatives. The Manual of Strategic Planning for Museums offers proven methods for successful strategic planning in museums from two experienced leaders in the field.
Author: Gail Dexter Lord
Publisher: Rowman & Littlefield
ISBN: 1442276770
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of our time.Soft power is the exercise of influence through attraction, persuasion, and agenda-setting rather than military or economic coercion.Thirteen of the world's leading museum and cultural experts from six continents explore the many facets of soft power in cities and museums to include: how it amplifies civic discourse, accelerates cultural change, and contributes to contextual intelligence among the great diversity of city dwellers, visitors, and policy makers. The authors urge city governments to embrace museums which so often are the signifiers of their cities, increasing real estate values while attracting investment, tourists, and creative workers. Lord and Blankenberg propose 32 practical strategies for museums and cities to activate their soft power and create thriving and sustainable communities. Follow the link below to watch co-author Gail Lord speaking about soft power on The Agenda, a popular public affairs program on TVO, a leading educational television broadcaster http://tvo.org/video/programs/the-agenda-with-steve-paikin/a-cultural-sleeping-giant. To Read More: http://tvo.org/article/current-affairs/shared-values/how-museums-help-cities-realize-their-soft-power
Author: Brad King
Publisher: Rowman & Littlefield
ISBN: 1442258489
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Museum learning is a vital component of the lifelong-learning process. In this new edition of The Manual of Museum Learning, leading museum education professionals offer practical advice for creating successful learning experiences in museums and related institutions (such as galleries, zoos, and botanic gardens) that can attract and intrigue diverse audiences. The original Manual of Museum Learning was published in 2007. The editors have totally rethought this new edition. This second edition focuses on the ways museum staffs (and the departments for which they work) can facilitate the experience in a way that capitalizes on their individual institutional strengths. The goal of this new edition is to provide museums with guidance in developing a strategic approach to their learning programs. There is a close connection between institution-wide strategic planning – where an institution decides what course and direction it will take for a five to seven-year period – and its approach to museum learning. One size does not fit all, and what each museum is (or aspires to be) will affect its individual approach. Thus there are many routes for museums to take, many alternative ways for them to play this role. No one museum can be all things to all prospective learners; they will be better suited to some approaches than to others. This new edition identifies these approaches and enables museums to find the paths for which they are individually best suited, to help them identify their own unique approaches to facilitating museum learning. Each one’s mission and vision, its relationships with institutional and public stakeholders, local cultural and market factors, its individual collection and programmatic strengths, its financial position – all of these things matter. This second edition aims to help each museum find the right approach to learning for its unique situation by showing them the range of museum “personalities” in terms of their being learning institutions, what constitutes each type, and what the implications are of choosing one or another approach for a particular museum. A major theme of the 2nd edition of The Manual of Museum Learning is museum as connector; the ways in which museums are facilitating self-directed learning by connecting people with resources. Not all will connect audiences with learning vehicles in the same way. If museum learning is affective learning, then it is the role of the museum to connect its visitors, program participants and others who benefit from its knowledge to the learning resources that best suit the institution’s strengths and matches them to the learning needs of the museum’s audiences. By connecting users to the resources they are most interested in, or which best suit each individual’s particular learning styles, museums are at their best when they empower individuals to design their own learning experience in ways that resonate best with each individual.
Author: Gail Dexter Lord
Publisher: Rowman & Littlefield
ISBN: 1538109980
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
The growth of the number and scale of Chinese museums in the 21st century, from about 1,400 at the turn of the century to over 5,000 to date, reflects the government’s Museum Development Plan for 2011-2020 to open one museum per 250,000 inhabitants, with the goal of attracting one billion visitors at the end of the decade. It is not just the numbers but the speed of development of Chinese museums that takes our breath away—with nearly one new museum per day being opened or expanded in this huge country. What are the motivations for the rapid development of museums in China? How is the public responding? Who pays for these museums and how? What has been the impact of china’s urbanization? How do Chinese museums balance education, scientific research, social cohesion, cultural diplomacy and tourism both internal and external? These are issues that continue to be discussed and debated among western museum professionals in the context of our 200-year history of modern museology. How are these debates evolving in China, which has its own history of museology over that same period from colonialism to communism and from isolation to opening up to the world? This book explores these issues while introducing English-language readers to a sample of the new Chinese museums in case studies and photographs. To accomplish this goal, Lord Cultural Associates partnered with the Chinese Museums Association who engaged leading Chinese museologists, museum directors, academics and architects to provide chapters and case studies on the history of museums in China, on evolving national museum policies, museum exhibitions and cultural diplomacy, the role of private museums, and the impact of museums on society. The four sections of this book build our knowledge of the roles of China’s museums through social and political changes, the systems of governance, the complex relationships between private and public sectors and many levels of government. Section One places the current building boom in context. Section Two addresses how China’s rapid urbanization has fueled the museum building boom, framed it, formed it and in some cases financed it. Section Three analyzes how Chinese exhibitions are tools for cultural diplomacy and key elements of soft power The six case studies in Section Four provide perspectives on the diversity of innovative approaches in the sector. Museum Development in China --- a beautiful, full-color book --- is the product of an international collaboration to discover how much East and West can learn from each other about museum roles, our publics, how we preserve, what we conserve, and our future sustainability—even as we marvel at the accomplishments of China’s museum building boom.
Author: Neil G. Kotler
Publisher: John Wiley & Sons
ISBN: 1119363748
Category : Business & Economics
Languages : en
Pages : 535
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Book Description
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Author: Barry Lord
Publisher: Rowman & Littlefield
ISBN: 0759122717
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
All museum activities converge in the public forum of the exhibition – regardless of whether the exhibit is held in the physical museum or is on the Web. Since the first edition of this book in 2002, there has been a world-wide explosion of new galleries and exhibition halls, and new ideas about how exhibitions should look and communicate. The definition of what an exhibition is has changed as exhibitions can now be virtual; non-traditional migratory and pop-up spaces play host to temporary displays; social media has created amazing opportunities for participatory engagement and shifted authority away from experts to the public; and as time-constrained audiences demand more dynamic, interactive, and mobile applications, museum leadership, managers, staff, and designers are rising to these challenges in innovative ways. Drawing on years of experience and top-flight expertise, Barry Lord and Maria Piacente detail the exhibition process in a straightforward way that can be easily adapted by institutions of any size. They explore the exhibition development process in greater detail, providing the technical and practical methodologies museum professionals need today. They’ve added new features and expanded chapters on project management, financial planning and interactive multimedia while retaining the essential content related to interpretive planning, curatorship, and roles and responsibilities. This second edition of the standby Manual of Museum Exhibitions is arranged in four parts: Why – Covering the purpose of exhibits, where exhibit ideas come from, and how to measure success Where – Covering facilities and spaces, going into details including security, and interactive spaces What – A look at both permanent collection displays, and non-collection displays, as well as virtual, participatory, temporary, travelling displays, and retail sales How – Who is involved, planning, curatorship, and content development, design, multimedia, fabrication and installation, financial planning, and project management Over 130 figures and photographs illustrate every step of the exhibit process. No museum can be without this critical, detailed guide to an essential function.
