Author: Laurent Poret
Publisher: Laurent Poret
ISBN:
Category : Fiction
Languages : en
Pages : 61

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Book Description
In more than half a century, the image of women in advertising has improved considerably, it is obvious that it can still be improved, but progress has been made. The woman is no longer this jug proud of her household at the exclusive service of her man and children. She is now (most of the time) a little freer but still largely subservient to her household.

Author: Luigi Daniele Manca
Publisher: Lexington Books
ISBN: 073917326X
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

Author:
Publisher:
ISBN:
Category : Canned foods industry
Languages : en
Pages : 714

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Book Description

Author: Michael White
Publisher: World Trade Press
ISBN: 160780008X
Category : Business failures
Languages : en
Pages : 187

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Book Description

Author: Luigi Manca
Publisher: Lexington Books
ISBN: 1666959154
Category : Language Arts & Disciplines
Languages : en
Pages : 119

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Book Description
In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public’s unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned—and predominantly white—Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1070

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Book Description

Author: Cheris Shun-ching Chan
Publisher: Oxford University Press
ISBN: 0199875219
Category : Social Science
Languages : en
Pages : 303

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Book Description
Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.

Author: Jeffrey K. Johnson
Publisher: McFarland
ISBN: 0786452560
Category : Business & Economics
Languages : en
Pages : 205

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Book Description
This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

Author:
Publisher:
ISBN:
Category : Drugs
Languages : en
Pages : 688

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Book Description

Author: John McDonough
Publisher: Routledge
ISBN: 1135949131
Category : Business & Economics
Languages : en
Pages : 4291

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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.