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Author: Joy V. Fuqua
Publisher: Duke University Press
ISBN: 0822351269
Category : Medical
Languages : en
Pages : 216
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Book Description
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient.
Author: Joy V. Fuqua
Publisher: Duke University Press
ISBN: 0822351269
Category : Medical
Languages : en
Pages : 216
Get Book Here
Book Description
Tracing the history of television as a therapeutic device, Joy V. Fuqua describes how TVs came to make hospitals seem more like home and, later, "medicalized" the modern home. She examines the introduction of television into the private hospital room in the late 1940s and 1950s and then moves forward several decades to consider the direct-to-consumer prescription drug commercials legalized in 1997. Fuqua explains how, as hospital administrators and designers sought ways of making the hospital a more inviting, personalized space, TV sets came to figure in the architecture and layout of health care facilities. Television manufacturers seized on the idea of therapeutic TV, specifying in their promotional materials how TVs should be used in the hospital and positioned in relation to the viewer. With the debut of direct-to-consumer prescription drug advertising in the late 1990s, television assumed a much larger role in the medical marketplace. Taking a case-study approach, Fuqua uses her analysis of an ad campaign promoting Pfizer's Viagra to illustrate how television, and later the Internet, turned the modern home into a clearinghouse for medical information, redefined and redistributed medical expertise and authority, and, in the process, created the contemporary consumer-patient.
Author: Christy Jeffries
Publisher: Harlequin
ISBN: 1488013969
Category : Fiction
Languages : en
Pages : 144
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Book Description
In this romantic comedy, a construction worker renovating a brainy, beautiful doctor’s home offers to give the love-shy lady some lessons in love. Neurosurgeon Julia Fitzgerald graduated high school at fourteen, whizzed through medical school and even became a successful navy captain. But when it comes to romance, she’s a dunce. No amount of education can help her find a date or understand what men really want. When handsome-as-heck contractor Kane Chatterson begins renovating Julia’s house, nothing in her medical training can explain the shiver she feels every time she looks at him. She only know he’s . . . distracting. Is it his strong, tanned forearms? His quiet, confident manner? Mr. Sexy Flannel Shirt doesn’t have any of the qualities Julia believes she needs in a man. But when he offers to help her find the perfect date, she reluctantly agrees. And as Julia gets schooled in the fine art of love, she realizes that Kane might be exactly what the doctor ordered . . .
Author: Linda J. Bilmes
Publisher: Rowman & Littlefield
ISBN: 0815701578
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
Successful businesses have spent the past two decades retooling and rethinking how to manage their people better. Most big companies that have survived and prospered in the 21st century view employees as a vital strategic asset. In comparison, the U.S. federal government is a Stone Age relic, with its top-down bureaucracy, stovepiping of labor and responsibilities, and lack of training and investment in its own public servants. The inevitable result is a government not keeping up with the complex demands placed on it. In T he People Factor, Linda Bilmes and Scott Gould present a blueprint for reinvigorating the public sector in order to deliver results for America. Their premise is that the federal government can achieve the same gains as the best private sector and military organizations by managing its people better. Their new vision for public service is based on "The People Factor," a set of management tools drawn from best practices in successful companies, the military, and high-performing government agencies. Part One of The People Factor book shows why the U.S. personnel system needs reform, revealing the high price of inaction. Part Two lays out the specific steps that must be taken to achieve the necessary gains. Part Three focuses on how to implement the People Factor and make the authors' vision a reality. They argue that the next president needs to turn this issue into a top priority and use political capital to push reform. Highlights of the book include: • Extensive original survey research • Case studies from government and the military • Interviews with leading thinkers on strategic human capital • A number of specific proposed innovations • A detailed proposal for a nationwide effort to train and revitalize the public service
Author: Christy Jeffries
Publisher: Harlequin
ISBN: 1488093474
Category : Fiction
Languages : en
Pages : 140
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Book Description
In this romantic comedy, an air force pilot and a tech billionaire pretend to be a couple to keep their families out of their personal lives. Temporarily grounded, combat pilot Molly Markham didn’t come to the small town of Sugar Falls to get serious about a man she barely knows! But when Kaleb Chatterson becomes her unexpected hero, she agrees to date the billionaire software developer to keep his family off his back about his lack of a love life. For Molly it’s the perfect plan—after all, she needs something to distract her own family from discovering the secret reason she’s on military leave. Except the sexy brainiac—and her pretend boyfriend—is fast turning into the man of her dreams . . .
Author: Rachael Johns
Publisher: Harlequin
ISBN: 1488054533
Category : Fiction
Languages : en
Pages : 396
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Book Description
Find your Happily Ever After with two feel-good stories of dogs unleashing romance in small-town settings. How to not fall in love! A Dog and a Diamond by Rachael Johns Breaking an engagement with CEO Callum McKinnel is just another day at the office for Chelsea Porter. Her job as the “Breakup Girl” is to end relationships on behalf of her clients. But the “It’s not you, it’s her” speech is tough to deliver when Callum is just so darned gorgeous. And when he rescues her dog, Chelsea has to remind herself she doesn’t do commitment… The Makeover Prescription by Christy Jeffries When handsome contractor Kane Chatterson begins renovating neurosurgeon Julia Fitzgerald’s house, she finds him…distracting. Mr. Sexy Flannel Shirt doesn’t have any of the qualities Julia believes she needs in a man. But when he offers to help her find the perfect date, she reluctantly agrees. And as Julia gets schooled in the fine art of love, she realizes that Kane might be exactly what the doctor ordered!
Author: Christy Jeffries
Publisher: Harlequin
ISBN: 1488042047
Category : Fiction
Languages : en
Pages : 192
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Book Description
It isn’t puppy love. But when one night leads to babies on the way, is a forever family far behind? Animal rescue director Rebekah Taylor isn’t a pet person—or the family type. But now she’s pregnant and a newbie parent to an adventure-loving stray dog nobody can catch. Kind of like Grant Whitaker, the fancy-free tech consultant who’s not your typical daddy-to-be. Except this dude’s sticking around. Can Grant persuade Rebekah to trust in him and the future they’ve started creating together?
Author: Christy Jeffries
Publisher: Harlequin
ISBN: 1488041865
Category : Fiction
Languages : en
Pages : 215
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Book Description
A Daddy on a Mission In this new installment of American Heroes When ex-SEAL Ethan Renault settles in Sugar Falls, Idaho, the last thing he expects to find on his doorstep…is his daughter. The soldier turned insta-dad is desperate for help—and librarian Monica Alvarez is just the woman to help him connect with his little girl. But when sparks fly between them, the soldier realizes his next mission might just be to turn their no-strings romance into a forever family!
Author: Christy Jeffries
Publisher: Harlequin
ISBN: 1488093652
Category : Fiction
Languages : en
Pages : 137
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Book Description
A pretend engagement leads to true love and a very real marriage between a wedding planner and a Montana rancher in this contemporary romance. Cole Dalton doesn’t believe in love and marriage—not anymore. The ex-marine and rancher knows that life holds no guarantees, especially after losing his mother to a tragic fire at his family ranch. But Cole can’t resist helping a woman in distress and wedding planner Vivienne Shuster is about to get fired by her boss from hell for not booking any new business. So Cole starts planning his own wedding, happy to play an eager groom, especially since coordinating his nuptials means more time up close and personal with Vivienne. Until suddenly the cowboy is wishing for a very real wedding with his pretty planner. . . .
Author: Christy Jeffries
Publisher: Harlequin
ISBN: 1488014108
Category : Fiction
Languages : en
Pages : 127
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Book Description
LOVE IN THE GREAT OUTDOORS With two little girls and a demanding job, Charlotte Folsom's plate is already full when she arrives in Sugar Falls. Hiking, fishing, rafting? Absolutely not her thing. But Chef Charlotte is on special assignment for her magazine, so she decides to make the best of it. Her river guide, Alex Russell, is rugged and hunky, and the camera loves him. For her, the jury is still out. Alex has seen enough city sophisticates come to Idaho for his adventure vacations to know that Charlotte is not the woman for him. When a sudden storm leaves them stranded in the mountains, however, unexpected passion flares among the pines. The Mountain Man and the Magazine Mom? Unthinkable! Or just maybe inevitable…
Author: Christy Jeffries
Publisher: Harlequin
ISBN: 0369710045
Category : Fiction
Languages : en
Pages : 223
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Book Description
Sometimes all a family needs Is a chance to come together. The last thing Sheriff Marcus King needs is his past sneaking back into his present. Years ago, Violet Cortez-Hill disappeared from his life, leaving him with unanswered questions—and a lot of hurt. Now the widowed father of twin boys finds himself forced to interact with the pretty public defender daily. Their heartache is mutual—but so is their attraction. Is there still a chance to saddle up and ride off into their future? From Harlequin Special Edition: Believe in love. Overcome obstacles. Find happiness. A homecoming to remember…
