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Author: Alexis Papathanassis
Publisher: Springer Science & Business Media
ISBN: 3834962317
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
Author: Alexis Papathanassis
Publisher: Springer Science & Business Media
ISBN: 3834962317
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: Scott McCabe
Publisher: Routledge
ISBN: 1317936191
Category : Business & Economics
Languages : en
Pages : 523
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Book Description
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.
Author: Miltiadis D. Lytras
Publisher: Springer
ISBN: 3540877819
Category : Computers
Languages : en
Pages : 627
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Book Description
It is a great pleasure to share with you the Springer LNCS proceedings of the First World Summit on the Knowledge Society - WSKS 2008 that was organized by the Open Research Society, NGO, http://www.open-knowledge-society.org, and took place in the American College of Greece, http://www.acg.gr, during September 24–27, 2008, in Athens, Greece. The World Summit on the Knowledge Society Series is an international attempt to promote a dialogue on the main aspects of a knowledge society toward a better world for all based on knowledge and learning. The WSKS Series brings together academics, people from industry, policy makers, politicians, government officers and active citizens to look at the impact of infor- tion technology, and the knowledge-based era it is creating, on key facets of today’s world: the state, business, society and culture. Six general pillars provide the constitutional elements of the WSKS series: • Social and Humanistic Computing for the Knowledge Society––Emerging Te- nologies and Systems for the Society and Humanity • Knowledge, Learning, Education, Learning Technologies and E-learning for the Knowledge Society • Information Technologies––Knowledge Management Systems––E-business and Enterprise Information Systems for the Knowledge Society • Culture and Cultural Heritage––Technology for Culture Management––Management of Tourism and Entertainment––Tourism Networks in the Knowledge Society • Government and Democracy for the Knowledge Society • Research and Sustainable Development in the Knowledge Society The summit provides a distinct, unique forum for cross-disciplinary fertilization of research, favoring the dissemination of research that is relevant to international re-
Author: Joseph M Cheer
Publisher: CABI
ISBN: 1789240794
Category : Social Science
Languages : en
Pages : 182
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Book Description
While appealing to the desire of tourists and volunteers to 'do good' while travelling, underlining orphanage tourism is the fact that the vast majority of children (over 80%) in orphanages and allied care institutions are not orphans. Instead, children are often placed in institutions due to poverty and hardship, and as victims of human trafficking. The first of its kind, this book highlights exploratory research that examines the links between modern slavery practices and orphanage tourism.
Author: John Heeley
Publisher: Channel View Publications
ISBN: 1845411706
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. This book distinguishes itself from other texts through its pan-European perspective and by combining both theory and practice. New and original case materials are used to exemplify mainstream approaches to city marketing, identify recurrent problems and opportunities, and exemplify best practice.
Author: Maria Della Lucia
Publisher: Routledge
ISBN: 100034391X
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Human dignity has experienced limited attention in tourism studies. The interlinked dimensions of dignity in tourism urgently ask for broad avenues of future research, as tourism is both an information-intensive industry and an "experience good" resulting from the relationship and co-creation processes involving hosts and guests in different political, socio-economic, cultural, and environmental contexts. These contexts play a role in how an individual’s values, norms, and experiences may be experienced in tourism. This edited book is one of the first attempts to apply to tourism a humanistic management approach entailing a re-discovery of the value of human life, dignity, and awareness of the ethical dimensions of work. The book develops awareness of the contemporary relevance of the human dignity concept to interpret and manage the weaknesses of traditional approaches to tourism and cope with the challenges and new scenarios, including the current COVID-19 pandemic crisis. It presents ethical values and norms as both foundations and vehicles to dignify tourism stakeholders’ vision and mission (policy, strategies, and practices) as well as people/tourist beliefs, attitudes, and behaviors. It grounds humanistic education as a pervasive mechanism to innovate tourism management contents and practices by offering to different targets new educational and training formats or framing differently traditional ones. Presenting both a critical and a positive approach to tourism management, the diversity of disciplinary approaches, case studies, and examples makes the book attractive to a variety of readers including tourism scholars, researchers, practitioners, and postgraduate students of management and organization disciplines.
Author: Luis A. Albornoz
Publisher: Routledge
ISBN: 042976426X
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
This book reflects critically on issues of diversity, access, and the expansion of digital technologies in audio-visual industries, particularly in terms of economics and policies. It brings together specialists in cultural diversity and media industries, presenting an international and interdisciplinary collection of essays that draw from different fields of studies – notably Communication, Economics, Political Science and Law. Among the topics discussed are: the principle of diversity as a goal of cultural and communication policies, the assessment of the UNESCO Convention on Cultural Diversity, free trade agreements and the conception of cultural goods and services they advance, the challenges faced by the production, circulation and consumption of cultural content through the Internet, the role algorithms play in the organization and functioning of online platforms, Netflix and the hegemony of global media. The approach is a critical understanding of audio-visual diversity, that aims to transcend specific issues like media ownership, ideas portrayed or modes of consumption as such, to focus on a more balanced distribution of communicative power. This volume is an essential read for scholars and researchers in Communication Studies, Economy of Culture, International Relations and International Law, as well as policy makers, journalists specialized in media and culture, and managers of public and private institutions involved in the development of cultural and communication policies. Postgraduate students will find it a key reference point.
Author: Gürhan Aktaş
Publisher: Taylor & Francis
ISBN: 1000600319
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Author: Zheng Xiang
Publisher: Springer Nature
ISBN: 3030486524
Category : Business & Economics
Languages : en
Pages : 1976
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Book Description
This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
