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Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: Joy Cowley
Publisher:
ISBN: 9789766454951
Category :
Languages : en
Pages : 8
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Book Description
Author: Lark Pien
Publisher:
ISBN: 9781934706442
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
Long Tail Kitty shows his house, street, neighborhood, and the town where he lives.
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401394515
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Author: Michael Brian O’Hara
Publisher: Archway Publishing
ISBN: 148083548X
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
Mr. Lion has spent a good part of his life moving from jungle to jungle. Hes just looking for a place where he can be left alone. Hes sad because everyone laughs at him and makes fun of him because his tail is so long. In fact, Mr. Lions tail is longer than the giraffes neck, the elephants trunk, and the rhinoceross horn, and its even longer than the snakes whole body. In this jungle, though, the animals dont laugh; its rude to laugh at someone who is different. They admire Mr. Lions tail, and several of the animals try to make friends with the lion. But he just wants to be left alone. One day, tragedy strikes in the jungle. The animals call upon Mr. Lion to help them rescue a monkey who is in trouble after trying to cross a flooded river. The lion realizes he has a special talent, and his tail, though very long, is an important part of who he is.
Author: Chris Anderson
Publisher:
ISBN: 9781610660068
Category : Graphic novels
Languages : en
Pages : 0
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Book Description
Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve."
Author: Elizabeth Wilcox
Publisher:
ISBN: 9781950584628
Category :
Languages : en
Pages : 266
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Book Description
This is a story of mothers. This is a story of daughters. This is a story of the trauma we carry and the trauma we tend to.So begins this multigenerational memoir that explores the author's maternal history of repeated trauma, separation, adverse childhood experiences (ACES) and their impact on mental health. Set against a twenty-year dialogue with her mother Barbara who suffers from long undiagnosed PTSD, author Elizabeth Wilcox opens her maternal history with the birth of her illegitimate grandmother Violet to a German house servant outside London in 1904. With her mother's encouragement, Wilcox goes on to trace the lives of Violet and her mother Barbara, both of whom are deeply impacted by maternal separation and the complex trauma they have endured because of war. Through a dual timeline that is both present day and historic, Wilcox weaves together the documented and imagined voices of the women who precede her.Through her mother Barbara who has successfully raised seven children despite her difficult past, Wilcox also shows what it means to parent with intention, forgiveness and unconditional love.
Author: William Hammack
Publisher: Bill Hammack
ISBN: 0983966125
Category : Science
Languages : en
Pages : 68
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Book Description
Often the details of new media get lost in an alphabet soup that usually begins with an "i" - the iPod, the iPad, the iTouch. Yet the essence of new media is not in these devices, but in their use. This short primer shows engineers how to think about new media by focusing on the deeper issues of communicating in this new user-generated era. Readers will grasp the mindset of new media; an understanding that will long outlast the latest social networking tools. It will empower practicing engineers to develop new, powerful ways to help the public to understand what engineers do and why engineering is important; but perhaps most importantly it gives engineers the foundation for reaching the next generation of innovative engineers.
Author: BPI
Publisher: BPI Publishing
ISBN: 8176938378
Category : Juvenile Fiction
Languages : en
Pages : 17
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Book Description
Stories that teach and entertain children. Giving the children their first lessons of morals, these books are really enjoyable.
Author: Eric Carle
Publisher: HarperCollins Children's Books
ISBN: 9780690860061
Category : Animal pictures
Languages : en
Pages : 16
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Book Description
