The Little Cook Book of Social Media Marketing PDF Download
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Author: Thom Poole
Publisher:
ISBN: 9781447708926
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
Modern marketing must embrace social networks, both private and business. The business uses and benefits of social media marketing are explored in a light-hearted way in this book.
Author: Thom Poole
Publisher:
ISBN: 9781447708926
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
Modern marketing must embrace social networks, both private and business. The business uses and benefits of social media marketing are explored in a light-hearted way in this book.
Author: Christina Kettman
Publisher: Stairstep Press
ISBN: 9780998332000
Category :
Languages : en
Pages :
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Book Description
Does your small business need a go-to plan for social media marketing? Successful social media marketing is like great cooking: you need to understand the basics, have the right tools, know how to follow a recipe, and have the confidence to mix in a dash of creative inspiration. The Social Media Cookbook is a go-to guide for small businesses looking to get started "cooking" on social media, develop a strategy, or spice up their existing social media with tips and techniques to increase engagement and build up a loyal base of customers. Inside, you will find: -Instructions and how-to guides for all the major social media platforms for business: Facebook, Twitter, LinkedIn and Instagram -Overviews of some of the other fastest-growing social media platforms -Sample "recipes" that small and medium-sized businesses have used to reach their social media goals -Examples you can replicate from the "Head Chefs" - social media campaigns and tactics from some of the world's best-known brands Along the way, The Social Media Cookbook sprinkles in numerous tips, strategies and techniques for mounting social media campaigns, coming up with fresh content, and planning your social media activity.
Author: Allen Hemberger
Publisher:
ISBN: 9781733008815
Category :
Languages : en
Pages :
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Book Description
Author: Kim Yorio
Publisher: St. Martin's Press
ISBN: 1624140602
Category : Cooking
Languages : en
Pages : 0
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Book Description
With more than 20 years in publicity under her belt, Kim Yorio has worked with the biggest names in the food world, including Julia Child, Jamie Oliver, Ina Garten and Rachel Ray, as well as esteemed brands like Calphalon, Su La Table, Nudo Italia and Taste #5.Now, with this must-have guide to success, you can get the secrets on how to make your cookbook stick out from the pack from a culinary marketing master. Whether you're a restaurateur looking for promotions or a great home chef hoping to share your exceptional recipes, with Kim's years of knowledge printed on the page you'll be able to create the bestselling cookbook of your dreams. Kim instructs on everything from what cookbook concept is right for you, how to select the perfect recipes, how to have a captivating voice on paper and of course, how to market your book once it's published. With The Joy of Writing a Great Cookbook, Kim Yorio leaves no stone left unturned, putting you on the straight path to a bestseller. The promotion of this book will include a contest in which readers can enter to win a cookbook contract with Page Street Publishing and a media contract with Kim Yorio.
Author: Kat Lieu
Publisher: Quarry Books
ISBN: 0760374295
Category : Cooking
Languages : en
Pages : 183
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Book Description
From the Subtle Asian Baking community comes Modern Asian Baking at Home, must-have recipes for beloved sweet and savory treats found across Asia. *Winner of the 2023 Gourmand World Cookbook Award for Food Culture in the First Book category* Explore new ingredients, surprising techniques, and interesting textures through lush photography and rewarding recipes that include exciting yet familiar contemporary bakes with innovative Asian twists. The results are unforgettable delights like miso-mochi brownies and spicy gochujang flourless chocolate cake. There’s even a recipe for homemade boba! This is the perfect cookbook for anyone nostalgic for Asian desserts as well as hobbyist and avid home bakers interested in using vibrant ingredients like miso, matcha, pandan, and soy sauce to expand their repertoires. No passport is needed when you can easily create and experience popular Asian sweets and one-of-a-kind Asian-influenced drinks, custards, cakes, and frozen treats at home. Recipes include: Quick Microwave Mochi Fluffy Japanese Pancakes Lemony Matcha Macarons Tangzhong Milk Bread Vietnamese Egg Dalgona Coffee Steam, fry, boil, and bake your way through this straight-from-the-heart collection of recipes! This book is #veryasian
Author: Sam Slaughter
Publisher: Andrews McMeel Publishing
ISBN: 1524854468
Category : Cooking
Languages : en
Pages : 167
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Book Description
Are You Afraid of the Dark Rum? is a tongue in cheek cocktail book for the former '90s kid and those just discovering how cool old-school Nickelodeon and Delia's once were. With recipes for alcoholic versions of childhood favorites like Ecto-Cooler and Mondo as well as creative pop-culture inspired originals like the Rum and Stimpy and Semi-Warmed Kind of Cider, this is a perfectly giftable mix of humor, nostalgia, and tasty recipes.
Author: Michelle Krasniak
Publisher: John Wiley & Sons
ISBN: 1119696879
Category : Business & Economics
Languages : en
Pages : 791
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Book Description
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.
Author: Anurag Lala
Publisher: Anurag Lala
ISBN:
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
This book aims to provide a comprehensive guide to digital marketing and its various components. In today's world, digital marketing has become an essential tool for businesses to reach their target audience effectively. As technology evolves, so do the methods of marketing, and digital marketing has emerged as the new era of marketing. This book delve into the building blocks of digital marketing like traffic building, digital marketing tools, search engine optimization, content marketing, and much more. The book is designed to be a cookbook-style guide to digital marketing, providing practical advice and real-life examples to help you understand the concepts and apply them in your marketing campaigns. Each chapter is organized in a step-by-step format, providing clear and concise instructions on how to implement various digital marketing techniques.
Author: Dan Zarrella
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383106
Category : Computers
Languages : en
Pages : 245
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Book Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Author: Jay Goldman
Publisher: "O'Reilly Media, Inc."
ISBN: 0596554095
Category : Computers
Languages : en
Pages : 434
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Book Description
Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with -- including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook's old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user interface design Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.
