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Author: Sarah Anne Murphy
Publisher: American Library Association
ISBN: 0838910866
Category : Education
Languages : en
Pages : 149
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Book Description
This book "rebrands reference librarianship on the model of a consulting business, providing a renewed vision of the reference desk by treating patrons as clients; spells out the importance of the patron's voice, and details methods for building and maintaining relationships with patrons; [and] identifies the reference librarian's competitive advantage over Web search engines and shows how to capitalize on it"--Page 4 of cover.
Author: Sarah Anne Murphy
Publisher: American Library Association
ISBN: 0838910866
Category : Education
Languages : en
Pages : 149
Get Book Here
Book Description
This book "rebrands reference librarianship on the model of a consulting business, providing a renewed vision of the reference desk by treating patrons as clients; spells out the importance of the patron's voice, and details methods for building and maintaining relationships with patrons; [and] identifies the reference librarian's competitive advantage over Web search engines and shows how to capitalize on it"--Page 4 of cover.
Author: Irene Wormell
Publisher: Elsevier
ISBN: 1780632851
Category : Language Arts & Disciplines
Languages : en
Pages : 219
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Book Description
Information Consulting presents a closer look at what makes information consultants successful and how they develop a productive relationship with their clients. While most of the books on this subject area are providing the experiences of information consulting veterans on 'how do you really do it?', the aim of this book is focused on exploring the nature of information management consulting. This includes the task of the advice-and-guidance variety, such as helping clients to analyze and solve problems or to meet opportunities with the element of 'What should I do?'. The authors have used their extensive international and professional networks to take the challenge of letting the clients speak about their experiences and expectations in hiring information consultants. - Unique client perspective: managers and clients talk about their motivation, experiences and advice in the utilization of information consultants in recent case studies conducted by authors - Current information and guidance based on the authors' wide-ranging practical experiences and empirical data (through interviews and questionnaires) collected from several countries - 'top five' list of consultants ́ qualities is presented
Author: Lauren Pressley
Publisher: Library Juice Press, LLC
ISBN: 1936117290
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
"Provides information about librarianship as a career, including types of libraries, types of jobs within libraries, professional issues, and educational requirements"--Provided by publisher.
Author: MAGLEN. EPSTEIN
Publisher:
ISBN: 9780838937624
Category :
Languages : en
Pages : 108
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Book Description
Every student brings their own individual set of educational and personal experiences to a research project, and peer research consultants are uniquely able to reveal this "hidden curriculum" to the researchers they assist. In seven highly readable chapters, How to Be a Peer Research Consultant provides focused support for anyone preparing undergraduate students to serve as peer research consultants, whether you refer to these student workers as research tutors, reference assistants, or research helpers. Inside you'll find valuable training material to help student researchers develop metacognitive, transferable research skills and habits, as well as foundational topics like what research looks like in different disciplines, professionalism and privacy, ethics, the research process, inclusive research consultations, and common research assignments. It concludes with an appendix containing 30 activities, discussion questions, and written reflection prompts to complement the content covered in each chapter, designed to be easily printed or copied from the book. How to Be a Peer Research Consultant can be read in its entirety to gather ideas and activities, or it can be distributed to each student as a training manual. It pays particular attention to the peer research consultant-student relationship and offers guidance on flexible approaches for supporting a wide range of research needs. The book is intended to be useful in a variety of higher education settings and is designed to be applicable to each institution's unique library resources and holdings. Through mentoring and coaching, undergraduate students can feel confident in their ability to help their peers with research and may be inspired to continue this work as professional librarians in the future.
Author: Kathy Dempsey
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 316
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Book Description
"The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.
Author: Cordelia Anderson
Publisher: American Library Association
ISBN: 0838947999
Category : Language Arts & Disciplines
Languages : en
Pages : 25
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Book Description
Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will - gain insight into why libraries need to tell their stories more effectively than they are today; - be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; - see why improvements to the structure of your marketing and communications team can lead to better results; - learn practical methods for incorporating audience research into your planning; - know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; - receive guidance on preparing for potential crises; - understand how to be more community-focused by forming and sustaining partnerships; and - feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.
Author: Dr. R.K. Bhatt
Publisher: K.K. Publications
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 186
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Book Description
The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing
Author: Michael Stöpel
Publisher:
ISBN: 9780838948521
Category : Academic librarians
Languages : en
Pages : 227
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Book Description
Author: Michelle Reale
Publisher: American Library Association
ISBN: 0838916384
Category : Language Arts & Disciplines
Languages : en
Pages : 145
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Book Description
Traditionally, academic librarians have delivered “beck and call” service to educators both in and out of the classroom. However, far from being merely auxiliary to the learning cycle, academic librarians are educators in their own right. If the primary challenge before them is to change how they’re perceived within their institutions, Reale proposes, the key lies in becoming a proactive teacher and collaborator. Offering strategies applicable to many different areas, this book shows how the academic librarian can be an educator in both structured and unstructured spaces on campuses. Blending practice-based evidence with a warm approach, Reale discusses the changing perception of academic librarians, how they are seen and how they see themselves;shows how academic librarians can and should assert their rightful place in the learning cycle;looks at how to match teaching goals with academic librarians’ mission;advocates for the indispensable roles the academic librarian should play, including co-collaborator, one-on-one research consultant, expert-at-large in non-structured spaces such as the dorm or student lounge, and embedded librarian in the classroom; offers talking points for self-advocacy, looking at the many ways academic librarians are making a difference; andexplores activities and programming for engagement and learning. This book will empower and validate academic librarians by demonstrating their indispensable roles as educators.
Author: Eleanor Mitchell
Publisher: Association of College & Research Libraries
ISBN: 9780838987834
Category : Academic libraries
Languages : en
Pages : 0
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Book Description
"At core a practical handbook for the self-study and review process, this publication will ground these activities in an understanding of the changing roles of academic libraries in the higher education and information environment. Beyond its use as a manual for cyclical reviews, this volume will underscore the need for libraries to engage in a continuous process of assessment and to demonstrate clear and concrete evidence of value. From the numerous assessment methodologies and approaches discussed to the chapters that challenge those very approaches and methods, the book provides concrete and useful information and raises key questions and provocative caveats about the review process"--
