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Author: Perry Johansson Vig
Publisher: Lexington Books
ISBN: 0739192639
Category : Political Science
Languages : en
Pages : 153
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Book Description
This study of postsocialist China explores the development of a Chinese consumer culture in the 1990s with a special focus on advertising and shifting ideals on female beauty. On an analytical level it is an investigation into Chinese nationalism that demonstrates how the desire for recognition as a powerful nation is linked to anxieties about Chinese femininity. The book is also, on a theoretical level, about the libidinal economy of an imaginary “China.” In other words it attempts to unravel the sexuality of geopolitics by describing the association between femininity and China in popular culture and nationalist discourse. In addition to advertisements, political writings, plays, and films, the archive for this inquiry consists of fieldwork observations and interviews. The Libidinal Economy of China engages a range of post-colonial and psychoanalytically informed thinkers in a truly cross disciplinary study. Lacanian theories on hysteria, femininity, and narcissism are applied in the international domain of geopolitics to formulate a general theory on China’s relationship to the West. David Eng and Homi Bhabha are employed for discussing racial fetishism in contemporary China, while Slavoj Žižek’s ideas on violence and the Other are engaged in explaining the emotional dimension of national identification. The study concludes that China and the New Chinese Nationalism is firmly under the gaze of a Western Other analogous to a male gaze. That Other rules the libidinal economy of consumer culture, which explains China’s recurring history of wanting to emulate and catch up with the West while simultaneously reacting to such an attained intimacy with castration anxiety and aggressive hysteria.
Author: Perry Johansson Vig
Publisher: Lexington Books
ISBN: 0739192639
Category : Political Science
Languages : en
Pages : 153
Get Book Here
Book Description
This study of postsocialist China explores the development of a Chinese consumer culture in the 1990s with a special focus on advertising and shifting ideals on female beauty. On an analytical level it is an investigation into Chinese nationalism that demonstrates how the desire for recognition as a powerful nation is linked to anxieties about Chinese femininity. The book is also, on a theoretical level, about the libidinal economy of an imaginary “China.” In other words it attempts to unravel the sexuality of geopolitics by describing the association between femininity and China in popular culture and nationalist discourse. In addition to advertisements, political writings, plays, and films, the archive for this inquiry consists of fieldwork observations and interviews. The Libidinal Economy of China engages a range of post-colonial and psychoanalytically informed thinkers in a truly cross disciplinary study. Lacanian theories on hysteria, femininity, and narcissism are applied in the international domain of geopolitics to formulate a general theory on China’s relationship to the West. David Eng and Homi Bhabha are employed for discussing racial fetishism in contemporary China, while Slavoj Žižek’s ideas on violence and the Other are engaged in explaining the emotional dimension of national identification. The study concludes that China and the New Chinese Nationalism is firmly under the gaze of a Western Other analogous to a male gaze. That Other rules the libidinal economy of consumer culture, which explains China’s recurring history of wanting to emulate and catch up with the West while simultaneously reacting to such an attained intimacy with castration anxiety and aggressive hysteria.
Author: Ilan Kapoor
Publisher: State University of New York Press
ISBN: 1438493371
Category : Political Science
Languages : en
Pages : 273
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Book Description
This is the first book to examine global political economy from a psychoanalytic perspective. It claims that the libidinal—the site of unconscious desire—plays not a supplementary or trivial, but a constitutive role in global political economy. Consumption, for example, is not simply a way of satisfying a material or biological need but a doomed attempt at soothing our deeply held sense of loss; and capital is not just a means to material growth and prosperity but is invested with "drive" that seduces, beguiles, and manipulates in the service of unending accumulation. Thus, in contrast to political economy, which assumes a rational subject, libidinal economy is founded on the notion of a desiring subject, who obeys a logic not of good sense or self-interest but profligacy and irrationality. By applying a psychoanalytic lens, Global Libidinal Economy thereby seeks to uncover the unconscious excesses and antagonisms emergent in such key political economy categories as "production," "trade," and "ecology," while also bringing out significant contemporary themes relating to "gender" and "race."
Author: Sheldon H. Lu
Publisher: University of Hawaii Press
ISBN: 0824861868
Category : Literary Criticism
Languages : en
Pages : 281
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Book Description
This ambitious work is a multimedia, interdisciplinary study of Chinese modernity in the context of globalization from the late nineteenth century to the present. Sheldon Lu draws on Chinese literature, film, art, photography, and video to broadly map the emergence of modern China in relation to the capitalist world-system in the economic, social, and political realms. Central to his study is the investigation of biopower and body politics, namely, the experience of globalization on a personal level. Lu first outlines the trajectory of the body in modern Chinese literature by focusing on the adventures, pleasures, and sufferings of the male (and female) body in the writings of selected authors. He then turns to avant-garde and performance art, tackling the physical self more directly through a consideration of work that takes the body as its very theme, material, and medium. In an exploration of mass visual culture, Lu analyzes artistic reactions to the multiple, uneven effects of globalization and modernization on both the physical landscape of China and the interior psyche of its citizens. This is followed by an inquiry into contemporary Chinese urban space in popular cinema and experimental photography and art. Examples are offered that capture the daily lives of contemporary Chinese as they struggle to make the transition from the vanishing space of the socialist lifestyle to the new capitalist economy of commodities. Lu reexamines the history and implications of China’s belated integration into the capitalist world system before closing with a postscript that traces the genealogy of the term "postsocialism" and points to the real relevance of the idea for the investigation of everyday life in China in the twenty-first century.
Author: Ben Gook
Publisher: transcript Verlag
ISBN: 3839456851
Category : Social Science
Languages : en
Pages : 367
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Book Description
What is a libidinal economy? How are we psychically hooked into the circuits of the capitalist economy? The contributors to this book question the relevance of a concept that began reappearing in critiques and analyses of capitalist societies since the financial crisis of 2007. The chapters stretch from its philosophical pre-history - including Marx, Spinoza, Cavendish and Ibn Sina - to the term's introduction with Freud and on, via Lyotard, to how online platforms put our psyches to work. Libidinal Economies of Crisis Times is a collection of essays by leading scholars about the connections among economies, pleasures, and desires.
Author: Xinghua Li
Publisher: Routledge
ISBN: 1317753348
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
Author: Y. Shen
Publisher: Springer
ISBN: 1137496274
Category : Social Science
Languages : en
Pages : 360
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Book Description
Analyzing contemporary Chinese literature, film, and television, Shen shows the significance of nationalism for the mass imagination in post-socialist China. Chapters move from the intellectual idealism of the 1980s, through the post-Tiananmen transition, to the national cinema of the 1990s, and finally to the Internet literature of today.
Author: Sheldon Lu
Publisher: Bloomsbury Publishing
ISBN: 1350234192
Category : Performing Arts
Languages : en
Pages : 255
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Book Description
Honourable Mention, Best Monograph Award, BAFTSS Publication Awards 2022 Sheldon Lu's wide-ranging new book investigates how filmmakers and visual artists from mainland China, Hong Kong and Taiwan have envisioned China as it transitions from a socialist to a globalized capitalist state. It examines how the modern nation has been refashioned and re-imagined in order to keep pace with globalization and transnationalism. At the heart of Lu's analysis is a double movement in the relationship between nation and transnationalism in the Chinese post-socialist state. He considers the complexity of how the Chinese economy is integrated in the global capitalist system while also remaining a repressive body politic with mechanisms of control and surveillance. He explores the interrelations of the local, the national, the subnational, and the global as China repositions itself in the world. Lu considers examples from feature and documentary film, mainstream and marginal cinema, and a variety of visual arts: photography, painting, digital video, architecture, and installation. His close case studies include representations of class, masculinity and sexuality in contemporary Taiwanese and Chinese cinema; the figure of the sex worker as a symbol of modernity and mobility; and artists' representations of Beijing at the time of the 2008 Olympics.
Author: Michael Keane
Publisher: Edward Elgar Publishing
ISBN: 1782549862
Category : Business & Economics
Languages : en
Pages : 575
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Book Description
China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefront of China's move towards the status of a developed country. In this comprehensive Handbook, international experts including leading Mainland scholars examine the background to China's cultural and creative industries as well as the challenges ahead. The chapters represent the cutting-edge of scholarship, setting out the future directions of culture, creativity and innovation in China. Combining interdisciplinary approaches with contemporary social and economic theory, the contributors examine developments in art, cultural tourism, urbanism, digital media, e-commerce, fashion and architectural design, publishing, film, television, animation, documentary, music and festivals. Students of Chinese culture and society will find this Handbook to be an invaluable resource. Scholars working on topics related to China's emergence and its cultural aspirations will also find the themes discussed in this book to be of interest. Contributors:R. Bai, M. Cheung, Y. Chu, P. Chung, J. Dai, J. De Kloet, A.Y.H. Fung, L. Gorfinkel, M. Guo, E.C. Hendriks, C.M. Herr, V. Ho, Y. Huang, M. Keane, W. Lei, H. Li, W. Li, Y. Li, W. Lei, B. Liboriussen, T. Lindgren, R. Ma, L. Montgomery, E. Priest, Z. Qiu, X. Ren, F. Schneider, W. Sun, M.A. Ulfstjerne, J. Wang, Q. Wang, C. Hing-Yuk Wong, H. Wu, B. Yecies, L. Yi, N. Yi, X. Zhang, E.J. Zhao, J. Zheng
Author: Xudong Zhang
Publisher: Duke University Press
ISBN: 9780822318460
Category : Art
Languages : en
Pages : 452
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Book Description
Book on Chinese cinema and literature
Author: Kim Golombisky
Publisher: Rowman & Littlefield
ISBN: 1498528333
Category : Language Arts & Disciplines
Languages : en
Pages : 397
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Book Description
This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.
