Author: Michael L. Geis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
The Language of Television Advertising
Author: Michael L. Geis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Television Advertising and Televangelism
Author: Rosemarie Schmidt
Publisher: John Benjamins Publishing
ISBN: 9027286299
Category : Language Arts & Disciplines
Languages : en
Pages : 99
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Publisher: John Benjamins Publishing
ISBN: 9027286299
Category : Language Arts & Disciplines
Languages : en
Pages : 99
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
The Language of Television Advertising
Author: Sanjay Arora
Publisher:
ISBN: 9789381149072
Category : Advertising
Languages : en
Pages : 209
Book Description
Publisher:
ISBN: 9789381149072
Category : Advertising
Languages : en
Pages : 209
Book Description
Television Advertising and Televangelism
Author: Rosemarie Schmidt
Publisher: John Benjamins Publishing
ISBN: 9027225559
Category : Language Arts & Disciplines
Languages : en
Pages : 98
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Publisher: John Benjamins Publishing
ISBN: 9027225559
Category : Language Arts & Disciplines
Languages : en
Pages : 98
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
The Language of Advertising and T.V. Commercials
Author: A. R. Fatihi
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
Book Description
The Language of Children in Television Advertising
Author: Carolyn Joy Smith
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 130
Book Description
Publisher:
ISBN:
Category : Advertising copy
Languages : en
Pages : 130
Book Description
Students' Linguistic Skills and the Language of Television Advertising
Author: Robert G. Wyckham
Publisher: Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration
ISBN:
Category : Children
Languages : en
Pages : 26
Book Description
Publisher: Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration
ISBN:
Category : Children
Languages : en
Pages : 26
Book Description
A Companion to Television
Author: Janet Wasko
Publisher: John Wiley & Sons
ISBN: 140519877X
Category : Performing Arts
Languages : en
Pages : 649
Book Description
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Publisher: John Wiley & Sons
ISBN: 140519877X
Category : Performing Arts
Languages : en
Pages : 649
Book Description
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Language and Culture of the Television Ad
Author: Susan Gayle Strauss
Publisher:
ISBN:
Category : Language and culture
Languages : en
Pages : 438
Book Description
Publisher:
ISBN:
Category : Language and culture
Languages : en
Pages : 438
Book Description
Pragmatics in Persuasive Discourse of Spanish Television Advertising
Author: Karol J. Hardin
Publisher: Sil International, Global Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 252
Book Description
This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.
Publisher: Sil International, Global Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 252
Book Description
This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.