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Author: J. César Félix-Brasdefer
Publisher: Cambridge University Press
ISBN: 1107035821
Category : Language Arts & Disciplines
Languages : en
Pages : 295
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Book Description
A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.
Author: J. César Félix-Brasdefer
Publisher: Cambridge University Press
ISBN: 1107035821
Category : Language Arts & Disciplines
Languages : en
Pages : 295
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Book Description
A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.
Author: Pilar Garcés-Conejos Blitvich
Publisher: John Benjamins Publishing Company
ISBN: 9027262993
Category : Language Arts & Disciplines
Languages : en
Pages : 261
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Book Description
The chapters in this collection, authored by renowned scholars, address a gap in the literature by focusing on the consequences that outsourcing, among other globalized economic practices, and remediation by new technologies have had on the service encounters genre (SE). From both a multilingual and a multidisciplinary perspective, this collection explores the development of technological applications and professional best practices as well as call centre interaction, e-commerce, and e-word of mouth. More specifically, the papers in this volume report on technology developed to support SEs and how this technology influences service providers and their allowable linguistic contributions. Further, this collection provides valuable insights on the language and strategic behaviour deployed in less researched kinds of SEs, gives special attention to how technology impacts the interface between the transactional and interactional goals of SEs, and thus has real world applications.
Author: Roland T. Rust
Publisher: Edward Elgar Publishing
ISBN: 0857938851
Category : Business & Economics
Languages : en
Pages : 629
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Book Description
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Author: John A. Czepiel
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Author: Miriam Firth
Publisher: Channel View Publications
ISBN: 1845417283
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. Using data from research completed in these industries, it hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. A key feature of this volume is that it focuses on staff perspectives and perceptions of service encounters and delivery rather than on customer or management perspectives. This will provide students, lecturers, management and customers with fresh and clear understandings of the demands made on staff, but also the perspectives from which the demands are seen. The chapters clarify to students how to apply academic knowledge within customer service contexts and include learning objectives, questions and summaries.
Author: Laura Callahan
Publisher: Springer
ISBN: 023061910X
Category : Social Science
Languages : en
Pages : 294
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Book Description
Service encounters involve communication between strangers. Communication - or, at times, miscommunication - between strangers who come from different groups can foster the formation of stereotypes. This is therefore an area of particular relevance for investigation. Using service encounters as a vehicle, Callahan examines Spanish as social capital in the United States, focusing on who may use this language and under what circumstances. This book contributes to an examination of Spanish in the United States as a language of selected uses and selected users, along with the factors that can influence United States Latinos acceptance of its use by other Latinos and by non-Latinos.
Author: Bernadette Vine
Publisher: Routledge
ISBN: 1317425804
Category : Language Arts & Disciplines
Languages : en
Pages : 601
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Book Description
The Routledge Handbook of Language in the Workplace provides a comprehensive survey of linguistic research on language in the workplace written by top scholars in the field from around the world. The Handbook covers theoretical and methodological approaches, explores research in different types of workplace settings, and examines some key areas of workplace talk that have been investigated by workplace researchers. Issues of identity have become a major focus in recent workplace research and the Handbook highlights some core issues of relevance in this area, such as gender, leadership, and intercultural communication. As the field has developed, applications of workplace research for both native and non-native speakers have emerged. Insights can inform and improve input from practitioners training workers in a range of fields and across a variety of contexts, and the Handbook foregrounds some of the ways workplace research can do this. This is an invaluable resource for researchers and graduate students interested in learning more about workplace discourse.
Author: Betsy Rymes
Publisher: Routledge
ISBN: 1136473327
Category : Language Arts & Disciplines
Languages : en
Pages : 147
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Book Description
This new book offers a timely and lively appraisal of the concept of communicative repertoires, resources we use to express who we are when in dialogue with others. Each chapter describes and illustrates the communicative resources humans deploy daily, but rarely think about – not only the multiple languages we use, but how we dress or gesture, how we greet each other or tell stories, the nicknames we coin, and the mass media references we make – and how these resources combine in infinitely varied performances of identity. Rymes also discusses how our repertoires shift and grow over the course of a lifetime, as well how a repertoire perspective can lead to a rethinking of cultural diversity and human interaction, from categorizing people’s differences to understanding how our repertoires can expand and overlap with other, thereby helping us to find common ground and communicate in increasingly multicultural schools, workplaces, markets, and social spheres. Rymes affirms the importance of the communicative repertoires concept with highly engaging discussions and contemporary examples from mass media, popular culture, and everyday life. The result is a fresh and exciting work that will resonate with students and scholars in sociolinguistics, intercultural communication, applied linguistics, and education.
Author: Barbara Fox
Publisher: Cambridge University Press
ISBN: 1009216031
Category : Language Arts & Disciplines
Languages : en
Pages : 297
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Book Description
Bringing together a diverse collection of studies from a team of international scholars, this pioneering volume focuses on interactions in shops, exploring the dynamics of conversation between sellers and customers. Beginning with the emergence of a 'need' for a product before the request to a seller is actually made, all the way through to the payment phase, it explores the rich and deeply methodical practices employed by customers and sellers as they go about the apparently mundane work of buying and selling small items. It looks at how seller and customer interact both verbally, and by means of manipulating the material objects involved, across a range of different kinds of purchase. Providing new insights into multimodal human interaction and the organisation of the commercial activity, it aims to bring about a new understanding of the fundamental ways in which economic value, possession and ownership is achieved.
Author: María de la O Hernández-López
Publisher: BRILL
ISBN: 9004260161
Category : Language Arts & Disciplines
Languages : en
Pages : 267
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Book Description
In A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.
