The Language of Advertising and T.V. Commercials PDF Download
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Author: A. R. Fatihi
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
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Book Description
Author: A. R. Fatihi
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 114
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Book Description
Author: Michael L. Geis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Author: Keiko Tanaka
Publisher: Routledge
ISBN: 1134640463
Category : Language Arts & Disciplines
Languages : en
Pages : 170
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Book Description
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Author: Susan Gayle Strauss
Publisher:
ISBN:
Category : Language and culture
Languages : en
Pages : 438
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Book Description
Author: Torben Vestergaard
Publisher: Wiley-Blackwell
ISBN: 9780631107415
Category : Advertising
Languages : en
Pages : 182
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Book Description
Author: Jos Hornikx
Publisher: Springer Nature
ISBN: 3030316912
Category : Language Arts & Disciplines
Languages : en
Pages : 263
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Book Description
This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Author: Janet Wasko
Publisher: John Wiley & Sons
ISBN: 140519877X
Category : Performing Arts
Languages : en
Pages : 649
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Book Description
A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/
Author: Gillian Dyer
Publisher: Routledge
ISBN: 1134972342
Category : Social Science
Languages : en
Pages : 206
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Book Description
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Author: Huntley Baldwin
Publisher: N T C Business Books
ISBN: 9780844230313
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: Angelika Felser
Publisher: GRIN Verlag
ISBN: 3668557810
Category : Business & Economics
Languages : en
Pages : 22
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Book Description
Essay from the year 1998 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Münster (Englisches Seminar), language: English, abstract: The topic of this essay is "Advertising" and "The Discourse of Advertising". The author of this essay sums up some of the main ideas of Guy Cook, Geoffrey N. Leech, Greg Myers and Prof. Dr. Klaus Ostheeren, E.M. In order to look at an ad as a discourse type, it is necessary to look at Jacques Dubois and the "Groupe μ" who worked on the structure of language, rhetorical operations, "Isotopies" and "Metabolies". The latter can either evoke the "pleasure of recognition" or the "pleasure of surprise". The AIDA-formular, the term "register", the standard components of press advertisements, etc. are also subject of this essay.
