The Kuaishou Way: Thirty stories of how lives are being changed in the short-video era

The Kuaishou Way: Thirty stories of how lives are being changed in the short-video era PDF Author: Kuaishou Research Institute, The
Publisher: McGraw Hill Professional
ISBN: 1264264178
Category : Business & Economics
Languages : en
Pages : 353

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Book Description
When everyone has a story to tell, the Kuaishou way provides technological expertise with equality and inclusion From its launch in 2011 as a means to share animated images, Kuaishou has become one of the world’s largest livestreaming platforms. Every day, tens of millions of short videos are uploaded to the Kuaishou app to be seen by more than 300 million viewers. But through all this explosive growth, one guiding principle has shaped Kuaishou’s role as a pioneer in the global short-video industry: technology must be available for all, “enabling every life to be seen.” Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou opens a window onto numerous unique lives, always striving to ensure equitable access to those who have been digitally underserved or neglected. And the dynamic community ecosystem that Kuaishou has developed is exemplified by thirty stories, powerfully recounted in this book. From a tile salesman turned fruit farmer to a teacher of Excel, from an octopus fisherman to a road roller manufacturer, and from mountain village craftsmen to a singer of folk opera, all are reaching their audience – and, in many cases, achieving financial success – by regular livestreaming through the Kuaishou app. THE KUAISHOU WAY reveals the secrets to the company’s remarkable success: recognizing short video as the ideal medium to record and share one’s life providing creators with sophisticated tools to optimize video quality encouraging authenticity in video content to build audience trust and loyalty developing secure state-of-the art ecommerce services that are made available to all users using cutting-edge AI technology to match viewers with content in a fair and equitable manner Available for the first time in English, THE KUAISHOU WAY speaks to why Kuaishou remains unique among social media platforms, but also provides leadership lessons for all, centered around the customer-obsessed focus of co-founder and CEO, Su Hua: to enhance every person’s unique sense of happiness.

The Age of Livestreaming: 30 Stories of How the Livestream Economy Is Revolutionizing the Way the World Does Business

The Age of Livestreaming: 30 Stories of How the Livestream Economy Is Revolutionizing the Way the World Does Business PDF Author: Kuaishou Research Institute, The
Publisher: McGraw Hill Professional
ISBN: 1264640625
Category : Business & Economics
Languages : en
Pages : 404

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Book Description
From the creator of one of China's most rapidly growing apps comes the next evolution of social media: providing a voice—and subsequent business opportunities—to the digitally underserved The Chinese app Kuaishou isn’t just another large livestreaming platform competing with TikTok or Facebook Reels. What makes it different? Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou strives to ensure equitable access to the digitally underserved or neglected. Kuaishou’s founders’ approach is working wonders. More than 300 million people use Kuaishou every day, and the platform enabled over 20 million people to earn income through e-commerce each year—and this book tells the entire fascinating story in the age of livestreaming. The Age of Livestreaming describes the leadership vision of Kuaishou’s founders—to enhance every person’s unique sense of happiness—and shows how the rapid development of livestreaming has facilitated dynamic growth in e-commerce across a broad range of industries and products, particularly the fashion industry. It provides critical insights every business leader should be considering today: The Future of Livestreaming: Livestreaming is remolding supply chains, redefining products based on demand, and reforming and energizing businesses—and will result in the restructuring of many businesses and the creation of a new commercial entity. The Impact of Livestreaming: Livestreaming’s chain—from consumers to livestreamers to products—is the most efficient transactional model. Livestreaming ecommerce will give rise to a more equal, friendlier, and trusting world, and it holds the potential to alleviate poverty and rejuvenate rural societies throughout the world. Apply the lessons in The Age of Livestreaming to position your business at the front-end of the livestreaming economy revolution.

Blockchain Chicken Farm

Blockchain Chicken Farm PDF Author: Xiaowei Wang
Publisher: FSG Originals
ISBN: 0374721254
Category : Social Science
Languages : en
Pages : 256

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Book Description
A New York Times Book Review Editors' Choice "A brilliant and empathetic guide to the far corners of global capitalism." --Jenny Odell, author of How to Do Nothing From FSGO x Logic: stories about rural China, food, and tech that reveal new truths about the globalized world In Blockchain Chicken Farm, the technologist and writer Xiaowei Wang explores the political and social entanglements of technology in rural China. Their discoveries force them to challenge the standard idea that rural culture and people are backward, conservative, and intolerant. Instead, they find that rural China has not only adapted to rapid globalization but has actually innovated the technology we all use today. From pork farmers using AI to produce the perfect pig, to disruptive luxury counterfeits and the political intersections of e-commerce villages, Wang unravels the ties between globalization, technology, agriculture, and commerce in unprecedented fashion. Accompanied by humorous “Sinofuturist” recipes that frame meals as they transform under new technology, Blockchain Chicken Farm is an original and probing look into innovation, connectivity, and collaboration in the digitized rural world. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing

Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing PDF Author: Gabriele Meiselwitz
Publisher: Springer Nature
ISBN: 3030495760
Category : Computers
Languages : en
Pages : 648

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Book Description
This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.

Attention Factory

Attention Factory PDF Author: Matthew Brennan
Publisher:
ISBN:
Category :
Languages : en
Pages : 304

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Book Description
How did Tik Tok rise so fast? Who's really behind China's first truly global internet giant? In 2012, ByteDance was just a handful of geeks working out of a scrappy four-bedroom Beijing apartment. Today, it's the world's fastest-growing tech behemoth worth over $100 billion. Written by China internet specialist and internationally recognized speaker Matthew Brennan and edited by TechCrunch journalist Rita Liao. Attention Factory is packed with over 300 pages of original analysis and exclusive reporting that you cannot find elsewhere. The rise and fall of Vine and Musical.ly The company's iconic founder, Zhang Yiming The original China version of TikTok--Douyin ByteDance's first flagship app, Toutiao The power of short video memes And so much more... Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company's success. A creative blend of storytelling and analysis, Attention Factory is perfect for business professionals, technology firm investors, and anyone passionate about how the internet is impacting our lives. Get it now.

Youth Cultures in China

Youth Cultures in China PDF Author: Jeroen de Kloet
Publisher: John Wiley & Sons
ISBN: 1509512985
Category : Social Science
Languages : en
Pages : 187

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Book Description
What does it mean to be young in a country that is changing so fast? What does it mean to be young in a place ruled by one Party, during a time of intense globalization and exposure to different cultures? This fascinating and informative book explores the lives of Chinese youth and examines their experiences, the ways in which they are represented in the media, and their interactions with old and, especially, new media. The authors describe and analyze complex entanglements among family, school, workplace and the state, engaging with the multiplicity of Chinese youth cultures. Their case studies include, among others, the romantic fantasies articulated by pop idols in TV dramas in contrast with young students working hard for their entrance exams and dream careers. This book will be essential reading for students and scholars of youth culture, the sociology of youth and China studies more broadly. By showing how Chinese youth negotiate these regimes by carving out their own temporary spaces – from becoming a goldfarmer in a virtual economy to performing as a cosplayer – this book ultimately poses the question: Will the current system be able to accommodate this rapidly increasing diversity?

The Politics of People

The Politics of People PDF Author: Shih-Diing Liu
Publisher: SUNY Press
ISBN: 1438476213
Category : Political Science
Languages : en
Pages : 250

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Book Description
Explores the cultural dimensions of protest and dissent in China, focusing on dramatic forms of bodily, spatial, strategic, and artistic performativity. Since the 1989 Tiananmen Square occupation, mainland China, Hong Kong, and Macau have experienced an increase in and persistence of mass gatherings, demonstrations, and blockades staged as a means of protesting the ways in which people are governed. In this book, Shih-Diing Liu argues that these popular protests are poorly understood, because they are viewed through the lens of protests and occupations globally, with insufficient attention given to their distinctively local aspects. He provides a better account of these distinctively Chinese-style occupations by describing, contextualizing, and analyzing a range of relevant recent case studies. Liu draws on theoretical concepts developed by Judith Butler, Jacques Rancière, Ernesto Laclau, and other contemporary critical theorists and shows the importance of considering bodily, spatial, and visual dimensions of these protests. By seeing them as staged, contentious performances, the author demonstrates how these precarious populations mobilize their bodies and symbolic resources offered by the Chinese government to open up temporary spaces of appearance to articulate their grievances, and argues that this kind of embodied and performative analysis should be more widely conducted in studies of popular politics worldwide. “The Politics of People is a direct challenge to the Sinological straightjacket of thinking about political action, resistance, and Occupy movements. It is also a thoroughgoing critique of how postcolonial studies has not pushed us very far in our thinking about popular politics, and how the rich literature on the Occupy movement in the United States and European context has failed to think recent protests and political action movements into the global theorization of Occupy.” — Ralph Litzinger, coeditor of Ghost Protocol: Development and Displacement in Global China

The Platform Society

The Platform Society PDF Author: José van Dijck
Publisher: Oxford University Press
ISBN: 0190889799
Category : Social Science
Languages : en
Pages : 339

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Book Description
Individuals all over the world can use Airbnb to rent an apartment in a foreign city, check Coursera to find a course on statistics, join PatientsLikeMe to exchange information about one's disease, hail a cab using Uber, or read the news through Facebook's Instant Articles. The promise of connective platforms is that they offer personalized services and contribute to innovation and economic growth, while bypassing cumbersome institutional or industrial overhead. In The Platform Society, Van Dijck, Poell and De Waal offer a comprehensive analysis of a connective world where platforms have penetrated the heart of societies-disrupting markets and labor relations, circumventing institutions, transforming social and civic practices and affecting democratic processes. This book questions what role online platforms play in the organization of Western societies. First, how do platform mechanisms work and to what effect are they deployed? Second, how can platforms incorporate public values and benefit the public good? The Platform Society analyzes intense struggles between competing ideological systems and contesting societal actors-market, government and civil society-raising the issue of who is or should be responsible for anchoring public values and the common good in a platform society. Public values include of course privacy, accuracy, safety, and security, but they also pertain to broader societal effects, such as fairness, accessibility, democratic control, and accountability. Such values are the very stakes in the struggle over the platformization of societies around the globe. The Platform Society highlights how this struggle plays out in four private and public sectors: news, urban transport, health, and education. Each struggle highlights local dimensions, for instance fights over regulation between individual platforms and city governments, but also addresses the level of the platform ecosystem as well as the geopolitical level where power clashes between global markets and (supra-)national governments take place.

Digital Capital

Digital Capital PDF Author: Don Tapscott
Publisher:
ISBN: 9781857882094
Category : Business
Languages : en
Pages : 272

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Book Description
The industrial-age corporation is crumbling. The new form of wealth creation is the business web, and the new basis of wealth is digital capital.

The Cultural Industries

The Cultural Industries PDF Author: David Hesmondhalgh
Publisher: SAGE Publications Limited
ISBN:
Category : Art
Languages : en
Pages : 316

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Book Description
`This is both a smashing textbook and also an impressive contribution to thinking in a range of subjects. This book should influence the way we construct the undergraduate curriculum as well as rethink the polarizaton between political economy and cultural studies′- Frank Webster, City University `A wonderfully clear, insightful and original synthesis of work on the cultural industries, representing the perspectives of the new generation of researchers′ - James Curran, Goldsmiths College, University of London `The Cultural Industries is an indispensable guide to the main forces at work in the production of media today. This lucid, careful, and sophisticated book orders the entire field, for the US as well as Europe, and at one stroke becomes the state of the art, the standard′ - Todd Gitlin, New York University `David Hesmondhalgh offers us a valuable resource and a timely provocation... [A] very well organised and clearly written introduction to this increasingly important area of study. Students and teachers wanting a comprehensive and accessible guide to what we know and where we might be heading will welcome it with open arms... His book deserves to be required reading on every media and cultural studies course′ - Graham Murdock, University of Loughborough ′ The arguments within [this book] provide both a timely overview of current scholarship and offer a unique multidisciplinary approach to the topic in a clear and concise manner′ - TOPIA: Canadian Journal of Cultural Studies What are the ′cultural industries′? What role do they play in contemporary society? How are they changing? The Cultural Industries combines a political economy approach with the best aspects of cultural studies, sociology, communication studies and social theory to provide an overview of the key debates surrounding cultural production. The book: -Considers both the entertainment and the information sectors -Combines analysis of the contemporary scene with a long-range historical perspective -Draws on an range of examples from North America, the United Kingdom, Europe and elsewhere. Hesmondhalgh′s clearly written, thoroughly argued overview of political-economic, organizational, technological and cultural change represents an important intervention in research on cultural production, but at the same time provides students with an accessible, indispensable introduction to the area.