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Author: James U. McNeal
Publisher: Paramount Market Publishing
ISBN: 9780967143910
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Author: James U. McNeal
Publisher: Paramount Market Publishing
ISBN: 9780967143910
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Author: Anne Miranda
Publisher: Houghton Mifflin Harcourt
ISBN: 0547351380
Category : Juvenile Fiction
Languages : en
Pages : 37
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Book Description
Anne Miranda’s inventive twist on a classic rhyme tells what happens after a shopper goes “to market, to market, to buy a fat pig.” Back home the pig promptly escapes, and soon the pig’s in the kitchen, the lamb’s on the bed, the cow’s on the couch--and the rest of the animals are wreaking havoc throughout the house.
Author: Shanda Trent
Publisher:
ISBN: 9781589251151
Category : Farmers' markets
Languages : en
Pages : 0
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Book Description
Follows an eager young girl on a trip to the farmers' market with her parents as she contemplates what to buy with the money from her piggy bank.
Author: Atinuke
Publisher: Candlewick Press
ISBN: 1536221678
Category : Juvenile Fiction
Languages : en
Pages : 40
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Book Description
Join Baby and his doting mama at a bustling southwest Nigerian marketplace for a bright, bouncy read-aloud offering a gentle introduction to numbers. Market is very crowded. Mama is very busy. Baby is very curious. When Baby and Mama go to the market, Baby is so adorable that the banana seller gives him six bananas. Baby eats one and puts five in the basket, but Mama doesn’t notice. As Mama and Baby wend their way through the stalls, cheeky Baby collects five oranges, four biscuits, three ears of sweet corn, two pieces of coconut . . . until Mama notices that her basket is getting very heavy! Poor Baby, she thinks, he must be very hungry by now! Rhythmic language, visual humor, and a bounty of delectable food make this a tale that is sure to whet little appetites for story time.
Author: G. Brian Karas
Publisher: Henry Holt and Company (BYR)
ISBN: 1250116511
Category : Juvenile Fiction
Languages : en
Pages : 44
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Book Description
On the farm, workers pick vegetables, collect eggs, and make cheese. At the market the next day, the workers set up their stands and prepare for shoppers to arrive. Amy, the baker at the Busy Bee Café, has a very special meal in mind-and, of course, all the farmers show up at the café to enjoy the results of their hard work. This informative book introduces children to both local and urban greenmarkets and paints a warm picture of a strong, interconnected community.
Author: Tamra Orr
Publisher: Mitchell Lane Publishers, Inc.
ISBN: 1612282474
Category : Education
Languages : en
Pages : 52
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Book Description
Join Sasha and Tim and the rest of their class as they find out how the world’s stock markets work, how they got started, and how everyday people can invest. Meet the Bull on Wall Street, learn the stock market jargon and codes, and even find out what to do if the market should take a tumble. Find out how, with your parents’ permission, you can buy a few stocks yourself. Even if you don’t have the cash to invest in the stock market, you can track a fantasy investment and see what happens. Learn how to make your money work for you, and take the mystery out of stock market investing.
Author: Matt de la Peña
Publisher: Penguin
ISBN: 0399257748
Category : Juvenile Fiction
Languages : en
Pages : 34
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Book Description
#1 New York Times Bestseller A USA Today Bestseller Winner of the Newbery Medal A Caldecott Honor Book A Coretta Scott King Illustrator Honor Book This award-winning modern classic—a must-have for every child’s home library—is an inclusive ode to kindness, empathy, gratitude, and finding joy in unexpected places, and celebrates the special bond between a curious young boy and his loving grandmother. Every Sunday after church, CJ and his grandma ride the bus across town. But today, CJ wonders why they don’t own a car like his friend Colby. Why doesn’t he have an iPod like the boys on the bus? How come they always have to get off in the dirty part of town? Each question is met with an encouraging answer from grandma, who helps him see the beauty—and fun—in their routine and the world around them. This energetic ride through a bustling city highlights the wonderful perspective only grandparent and grandchild can share, and comes to life through Matt de la Peña’s vibrant text and Christian Robinson’s radiant illustrations.
Author: David W. Bianchi
Publisher: John Wiley & Sons
ISBN: 1119058554
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
The essential guide to being smart about money and investing Blue Chip Kids: What Every Child (and Parent) Should Know About Money, Investing, and the Stock Market is a fun and easy-to-understand introduction to the world of money and investing for kids and parents. Frustrated by the lack of entertaining financial teaching materials for his 13-year-old son, this book is the result of a father’s commitment to pass on one of life’s most important skills. Written by David W. Bianchi—an investor and lawyer with an economics degree from Tufts University—this hands-on resource demystifies the basic principles about money matters and shows what it takes to spend, save, and invest wisely. Filled with simple examples and numerous illustrations, this easy-to-read book discusses money and investing in 100 bite-size topics. For every parent who wants their children to develop the skills to invest wisely and become responsible money managers, regular savers, and to earn money while they sleep, this book is a must-have.
Author: Lorin Clarke
Publisher: Allen & Unwin
ISBN: 1925576698
Category : Juvenile Fiction
Languages : en
Pages : 39
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Book Description
What a fabulous morning to go to the market. That busker is dressed as a clown! And there's fruit and a baker. There are people on bikes. Annabelle, please put that down... This boisterous family excursion is full of warmth, humour and delicious mischief.
Author: Susan Linn
Publisher: Anchor
ISBN: 1400079993
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
