The Jean Freeman Gallery Does Not Exist

The Jean Freeman Gallery Does Not Exist PDF Author: Christopher Howard
Publisher: MIT Press
ISBN: 026234811X
Category : Art
Languages : en
Pages : 413

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Book Description
An examination of a 1970s Conceptual art project—advertisements for fictional shows by fictional artists in a fictional gallery—that hoodwinked the New York art world. From the summer of 1970 to March 1971, advertisements appeared in four leading art magazines—Artforum, Art in America, Arts Magazine, and ARTnews—for a group show and six solo exhibitions at the Jean Freeman Gallery at 26 West Fifty-Seventh Street, in the heart of Manhattan's gallery district. As gallery goers soon discovered, this address did not exist—the street numbers went from 16 to 20 to 24 to 28—and neither did the art supposedly exhibited there. The ads were promoting fictional shows by fictional artists in a fictional gallery. The scheme, eventually exposed by a New York Times reporter, was concocted by the artist Terry Fugate-Wilcox as both work of art and critique of the art world. In this book, Christopher Howard brings this forgotten Conceptual art project back into view. Howard demonstrates that Fugate-Wilcox's project was an exceptionally clever embodiment of many important aspects of Conceptualism, incisively synthesizing the major aesthetic issues of its time—documentation and dematerialization, serialism and process, text and image, publishing and publicity. He puts the Jean Freeman Gallery in the context of other magazine-based work by Mel Bochner, Judy Chicago, Yoko Ono, and Ed Ruscha, and compares the fictional artists' projects with actual Earthworks by Walter De Maria, Peter Hutchinson, Dennis Oppenheim, and more. Despite the deadpan perfection of the Jean Freeman Gallery project, the art establishment marginalized its creator, and the project itself was virtually erased from art history. Howard corrects these omissions, drawing on deep archival research, personal interviews, and investigation of fine-printed clues to shed new light on a New York art world mystery.

The Jean Freeman Gallery Does Not Exist

The Jean Freeman Gallery Does Not Exist PDF Author: Christopher Howard
Publisher: MIT Press
ISBN: 026234811X
Category : Art
Languages : en
Pages : 413

Get Book Here

Book Description
An examination of a 1970s Conceptual art project—advertisements for fictional shows by fictional artists in a fictional gallery—that hoodwinked the New York art world. From the summer of 1970 to March 1971, advertisements appeared in four leading art magazines—Artforum, Art in America, Arts Magazine, and ARTnews—for a group show and six solo exhibitions at the Jean Freeman Gallery at 26 West Fifty-Seventh Street, in the heart of Manhattan's gallery district. As gallery goers soon discovered, this address did not exist—the street numbers went from 16 to 20 to 24 to 28—and neither did the art supposedly exhibited there. The ads were promoting fictional shows by fictional artists in a fictional gallery. The scheme, eventually exposed by a New York Times reporter, was concocted by the artist Terry Fugate-Wilcox as both work of art and critique of the art world. In this book, Christopher Howard brings this forgotten Conceptual art project back into view. Howard demonstrates that Fugate-Wilcox's project was an exceptionally clever embodiment of many important aspects of Conceptualism, incisively synthesizing the major aesthetic issues of its time—documentation and dematerialization, serialism and process, text and image, publishing and publicity. He puts the Jean Freeman Gallery in the context of other magazine-based work by Mel Bochner, Judy Chicago, Yoko Ono, and Ed Ruscha, and compares the fictional artists' projects with actual Earthworks by Walter De Maria, Peter Hutchinson, Dennis Oppenheim, and more. Despite the deadpan perfection of the Jean Freeman Gallery project, the art establishment marginalized its creator, and the project itself was virtually erased from art history. Howard corrects these omissions, drawing on deep archival research, personal interviews, and investigation of fine-printed clues to shed new light on a New York art world mystery.

Art in America

Art in America PDF Author: Frank Jewett Mather
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 984

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Book Description


Arts Digest

Arts Digest PDF Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 616

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Book Description


Horizon

Horizon PDF Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 848

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Book Description


The Freeman

The Freeman PDF Author:
Publisher:
ISBN:
Category : Little magazines
Languages : en
Pages : 636

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Book Description


Art and Artists

Art and Artists PDF Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 556

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Book Description


ARTnews

ARTnews PDF Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 1034

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Book Description


Fine Art Publicity

Fine Art Publicity PDF Author: Susan Abbott
Publisher: Allworth Press
ISBN:
Category : Art
Languages : en
Pages : 200

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Book Description
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Awesome Almanac

Awesome Almanac PDF Author: Jean F. Blashfield
Publisher: B&B Publishing
ISBN:
Category : History
Languages : en
Pages : 172

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Book Description
Contains comprehensive coverage of information about the state of Michigan.

Pool

Pool PDF Author: JiHyeon Lee
Publisher: Chronicle Books
ISBN: 1452150389
Category : Juvenile Fiction
Languages : en
Pages : 57

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Book Description
What happens when two shy children meet at a very crowded pool? Dive in to find out! Deceptively simple, this masterful book tells a story of quiet moments and surprising encounters, and reminds us that friendship and imagination have no bounds.