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Author: Cobus Van Graan
Publisher: Trafford Publishing
ISBN: 1425122507
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
It's the quality, not the quantity, of a business's customers that fuels growth. Learning how to identify the right customers and nurture the right relationships with them yields spectacular results.
Author: Cobus Van Graan
Publisher: Trafford Publishing
ISBN: 1425122507
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
It's the quality, not the quantity, of a business's customers that fuels growth. Learning how to identify the right customers and nurture the right relationships with them yields spectacular results.
Author: Tom Martin
Publisher: Que Publishing
ISBN: 0133431274
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers
Author: Brian Clegg
Publisher: Kogan Page Publishers
ISBN: 9780749431440
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
This volume explores the customer care aspect of e-business. Based on practical experience, it advises on how to make customer service count in environments where staff are often transitory and under-motivated, and where less contact time is better.
Author: Harry Beckwith
Publisher: Business Plus
ISBN: 0759521522
Category : Business & Economics
Languages : en
Pages : 137
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Book Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author: Roger Cohen
Publisher:
ISBN: 9781732962408
Category :
Languages : en
Pages : 152
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Book Description
THE INVISIBLE CUSTOMER is a no-excuses intervention for salespeople, enabling good choices in the face of sales risk. This book lays out a behavioral approach centered on the unique concept of harnessing one's own urgency and puts the responsibility for success solely in the hands of the salesperson.
Author: Victor Methos
Publisher: Thomas & Mercer
ISBN: 9781503952768
Category : Attorney and client
Languages : en
Pages : 0
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Book Description
For high-powered personal injury attorney Noah Byron, the good things in life come with a price tag--cars, houses, women. That's why he represents only cases that come with the possibility of a nice cut of the action. But as a favor to his ex-wife, he meets with the mother of twelve-year-old Joel, a boy poisoned by tainted children's medicine. While the official story is that a psycho tampered with bottles, the boy's mother believes something much more sinister is at work...and the trail leads right back to the pharmaceutical company. As Noah digs deeper into the case, he quickly finds himself up against a powerful corporation that will protect itself at any cost. He also befriends young Joel and breaks the number one rule of personal injury law: don't make it personal. Faced with the most menacing of opponents and the most vulnerable of clients, Noah is determined to discover the truth and win justice for Joel--even if it means losing everything else.
Author: Harry Beckwith
Publisher: Grand Central Publishing
ISBN: 0759520941
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
Author: Robert Moment
Publisher: Christian Books
ISBN: 9780979998218
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Who will benefit from this customer service book Invisible Profits: The Power of Exceptional Customer Service. Everyone who has any interaction with potential customers and clients and existing customers and clients will benefit from this valuable customer service book. In this complete guide to exceptional customer service you will learn: (a) How to know exactly what your customer expects - and how to give it to them every time. (b) How exceptional customer service generates exceptional profits- and how to train this concept to your customer service team (c) How to create a positive work environment that benefits customers and employees and generates profits (d) How to manage stressful situations more effectively- you'll even learn how to deal with difficult coworkers ! (e) How to recognize customers' signs and behaviors so that you can meet their needs before they even know what they are. (f) Key tactics that will instantly calm emotional customers so you can solve their problems productively. Customers leave happy and become lifelong, loyal purchasers. Here are just some employment positions within corporations and small businesses that will benefit from this book: customer service representatives, billing specialists, call centers, service professionals, service professional firms, retail stores, field service representatives, account managers, sales professionals, small business owners, technical and support personnel and managers who want customer service training in order to reinforce their skills and train their staff.
Author: William Ammerman
Publisher: McGraw Hill Professional
ISBN: 1260441261
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.
Author: Cobus Van Graan
Publisher:
ISBN: 9780620445627
Category : Customer relations
Languages : en
Pages : 146
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Book Description
