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Author: Linda Bernardi
Publisher: MIT Press
ISBN: 0262037270
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion
Author: Linda Bernardi
Publisher: MIT Press
ISBN: 0262037270
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
Introduction: things aren't what they used to be -- From products to needs to experiences -- Inversion -- An inversion vocabulary -- The internet of things : how things became connected -- The intelligence of things : how things became smart -- The immersion of things : how things are becoming experiences -- Inversion in practice : reinventing your market and your business -- Conversations with inversion players -- A culture of inversion
Author: Linda Bernardi
Publisher: MIT Press
ISBN: 0262344947
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need. In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission. The authors explain how the introduction of “smart” objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps. The authors chart the evolution of three IoTs—the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.
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Category : Chemistry, Technical
Languages : en
Pages : 602
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Category : Chemistry, Technical
Languages : en
Pages : 598
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Category : Sugar
Languages : en
Pages : 1058
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Category : Analytical chemistry
Languages : en
Pages : 982
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Vols. for 1876-June 1954 include Proceedings of the society.
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Category : Sugar growing
Languages : en
Pages : 768
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Category : Agriculture
Languages : en
Pages : 446
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Author: Chemical Society (Great Britain)
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Category : Chemistry
Languages : en
Pages : 962
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Author:
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Category : Medicine
Languages : en
Pages : 602
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