Author: Samson Floyd
Publisher:
ISBN:
Category :
Languages : en
Pages : 202
Book Description
once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe's to wonder "How can I use TikTok to grow my following?" If you haven't used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can't dance, how can I ever become an influencer? We get it, tackling a new social media platform is a big challenge, But with great challenges come great opportunities, you just have to know how to do it. In TikTok Secrets, you'll discover: The TikTok Secrets' step-by-step roadmap that will take you from a complete TikTok noob to building your brand within 7 days The tactics that will ensure you to never run out of video ideas The secrets to discovering what your audience wants and tailoring your social media strategy accordingly Why Instagram and Facebook are slowly dying and what you should know before it's too late The evergreen skills every brand of influencer must have to succeed on TikTok and beyond Why TikTok is the best way to grow your Instagram page or youtube channel. The create-your-content blueprint that sells you or your product, so you can make money from your phone The number one thing you should do before TikTok's organic reach disappears (it happened with Facebook, Instagram, vine and it will happen with TikTok too!) As a free bonus, you will also get a Viral Video Checklist, to ensure your videos will go viral! You probably started too late with Facebook or Instagram to grow a serious following, but TikTok is your second chance But just like Facebook and Instagram, this opportunity to grow won't last long. TikTok is already slowly decreasing its organic reach and you will miss out on this opportunity if you don't act now. Basic people are growing their TikTok accounts to millions of followers and now have the freedom to do what they want, whenever they want And you can do the same. The strategies laid out in this book are highly specialized, yet so easy-to-understand even your Aunt Joyce can benefit from it Don't leave money on the table, scroll up, and click the "buy now with 1-click button" to get your book instantly.
TikTok Playbook
Author: Samson Floyd
Publisher:
ISBN:
Category :
Languages : en
Pages : 202
Book Description
once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe's to wonder "How can I use TikTok to grow my following?" If you haven't used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can't dance, how can I ever become an influencer? We get it, tackling a new social media platform is a big challenge, But with great challenges come great opportunities, you just have to know how to do it. In TikTok Secrets, you'll discover: The TikTok Secrets' step-by-step roadmap that will take you from a complete TikTok noob to building your brand within 7 days The tactics that will ensure you to never run out of video ideas The secrets to discovering what your audience wants and tailoring your social media strategy accordingly Why Instagram and Facebook are slowly dying and what you should know before it's too late The evergreen skills every brand of influencer must have to succeed on TikTok and beyond Why TikTok is the best way to grow your Instagram page or youtube channel. The create-your-content blueprint that sells you or your product, so you can make money from your phone The number one thing you should do before TikTok's organic reach disappears (it happened with Facebook, Instagram, vine and it will happen with TikTok too!) As a free bonus, you will also get a Viral Video Checklist, to ensure your videos will go viral! You probably started too late with Facebook or Instagram to grow a serious following, but TikTok is your second chance But just like Facebook and Instagram, this opportunity to grow won't last long. TikTok is already slowly decreasing its organic reach and you will miss out on this opportunity if you don't act now. Basic people are growing their TikTok accounts to millions of followers and now have the freedom to do what they want, whenever they want And you can do the same. The strategies laid out in this book are highly specialized, yet so easy-to-understand even your Aunt Joyce can benefit from it Don't leave money on the table, scroll up, and click the "buy now with 1-click button" to get your book instantly.
Publisher:
ISBN:
Category :
Languages : en
Pages : 202
Book Description
once in a while, a new platform is born, and a small number of people who harness its power are able to build the biggest brands of their time. You can be next With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe's to wonder "How can I use TikTok to grow my following?" If you haven't used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can't dance, how can I ever become an influencer? We get it, tackling a new social media platform is a big challenge, But with great challenges come great opportunities, you just have to know how to do it. In TikTok Secrets, you'll discover: The TikTok Secrets' step-by-step roadmap that will take you from a complete TikTok noob to building your brand within 7 days The tactics that will ensure you to never run out of video ideas The secrets to discovering what your audience wants and tailoring your social media strategy accordingly Why Instagram and Facebook are slowly dying and what you should know before it's too late The evergreen skills every brand of influencer must have to succeed on TikTok and beyond Why TikTok is the best way to grow your Instagram page or youtube channel. The create-your-content blueprint that sells you or your product, so you can make money from your phone The number one thing you should do before TikTok's organic reach disappears (it happened with Facebook, Instagram, vine and it will happen with TikTok too!) As a free bonus, you will also get a Viral Video Checklist, to ensure your videos will go viral! You probably started too late with Facebook or Instagram to grow a serious following, but TikTok is your second chance But just like Facebook and Instagram, this opportunity to grow won't last long. TikTok is already slowly decreasing its organic reach and you will miss out on this opportunity if you don't act now. Basic people are growing their TikTok accounts to millions of followers and now have the freedom to do what they want, whenever they want And you can do the same. The strategies laid out in this book are highly specialized, yet so easy-to-understand even your Aunt Joyce can benefit from it Don't leave money on the table, scroll up, and click the "buy now with 1-click button" to get your book instantly.
Instagram Secrets
Author: Jeremy McGilvrey
Publisher: Jeremy McGilvrey
ISBN: 9780692873953
Category : Business & Economics
Languages : en
Pages : 228
Book Description
By leveraging the secrets revealed in this book, people are going from struggling entrepreneurs to running successful businesses in just a few month. Throughout the 21 chapters you will find a step-by-step blueprint that teaches you how to grow your Instagram following fast, effortlessly drive massive traffic to your website, collect email leads like crazy, and generate predictable profits.
Publisher: Jeremy McGilvrey
ISBN: 9780692873953
Category : Business & Economics
Languages : en
Pages : 228
Book Description
By leveraging the secrets revealed in this book, people are going from struggling entrepreneurs to running successful businesses in just a few month. Throughout the 21 chapters you will find a step-by-step blueprint that teaches you how to grow your Instagram following fast, effortlessly drive massive traffic to your website, collect email leads like crazy, and generate predictable profits.
Cook This Book
Author: Molly Baz
Publisher: Clarkson Potter
ISBN: 0593138279
Category : Cooking
Languages : en
Pages : 306
Book Description
NEW YORK TIMES BESTSELLER • A thoroughly modern guide to becoming a better, faster, more creative cook, featuring fun, flavorful recipes anyone can make. ONE OF THE BEST COOKBOOKS OF THE YEAR: NPR, Food52, Taste of Home “Surprising no one, Molly has written a book as smart, stylish, and entertaining as she is.”—Carla Lalli Music, author of Where Cooking Begins If you seek out, celebrate, and obsess over good food but lack the skills and confidence necessary to make it at home, you’ve just won a ticket to a life filled with supreme deliciousness. Cook This Book is a new kind of foundational cookbook from Molly Baz, who’s here to teach you absolutely everything she knows and equip you with the tools to become a better, more efficient cook. Molly breaks the essentials of cooking down to clear and uncomplicated recipes that deliver big flavor with little effort and a side of education, including dishes like Pastrami Roast Chicken with Schmaltzy Onions and Dill, Chorizo and Chickpea Carbonara, and of course, her signature Cae Sal. But this is not your average cookbook. More than a collection of recipes, Cook This Book teaches you the invaluable superpower of improvisation though visually compelling lessons on such topics as the importance of salt and how to balance flavor, giving you all the tools necessary to make food taste great every time. Throughout, you’ll encounter dozens of QR codes, accessed through the camera app on your smartphone, that link to short technique-driven videos hosted by Molly to help illuminate some of the trickier skills. As Molly says, “Cooking is really fun, I swear. You simply need to set yourself up for success to truly enjoy it.” Cook This Book will help you do just that, inspiring a new generation to find joy in the kitchen and take pride in putting a home-cooked meal on the table, all with the unbridled fun and spirit that only Molly could inspire.
Publisher: Clarkson Potter
ISBN: 0593138279
Category : Cooking
Languages : en
Pages : 306
Book Description
NEW YORK TIMES BESTSELLER • A thoroughly modern guide to becoming a better, faster, more creative cook, featuring fun, flavorful recipes anyone can make. ONE OF THE BEST COOKBOOKS OF THE YEAR: NPR, Food52, Taste of Home “Surprising no one, Molly has written a book as smart, stylish, and entertaining as she is.”—Carla Lalli Music, author of Where Cooking Begins If you seek out, celebrate, and obsess over good food but lack the skills and confidence necessary to make it at home, you’ve just won a ticket to a life filled with supreme deliciousness. Cook This Book is a new kind of foundational cookbook from Molly Baz, who’s here to teach you absolutely everything she knows and equip you with the tools to become a better, more efficient cook. Molly breaks the essentials of cooking down to clear and uncomplicated recipes that deliver big flavor with little effort and a side of education, including dishes like Pastrami Roast Chicken with Schmaltzy Onions and Dill, Chorizo and Chickpea Carbonara, and of course, her signature Cae Sal. But this is not your average cookbook. More than a collection of recipes, Cook This Book teaches you the invaluable superpower of improvisation though visually compelling lessons on such topics as the importance of salt and how to balance flavor, giving you all the tools necessary to make food taste great every time. Throughout, you’ll encounter dozens of QR codes, accessed through the camera app on your smartphone, that link to short technique-driven videos hosted by Molly to help illuminate some of the trickier skills. As Molly says, “Cooking is really fun, I swear. You simply need to set yourself up for success to truly enjoy it.” Cook This Book will help you do just that, inspiring a new generation to find joy in the kitchen and take pride in putting a home-cooked meal on the table, all with the unbridled fun and spirit that only Molly could inspire.
The Communication Playbook
Author: Teri Kwal Gamble
Publisher: SAGE Publications
ISBN: 1071829831
Category : Language Arts & Disciplines
Languages : en
Pages : 842
Book Description
Ideal for hybrid communication courses, The Communication Playbook is designed to equip students with the tools they need to develop communicative resilience in their personal and public lives, whether face-to-face or virtually. Supported by practical learning activities and exercises, along with discussions of timely topics such as events of extremism, a global pandemic, and the technological and multicultural nature of society, bestselling authors Teri Kwal Gamble and Michael W. Gamble help students navigate the physical and digital realms of communication, enabling them to become clear, confident communicators. The Second Edition includes updated examples, new annotated speeches on up-to-date topics, and greater coverage of how technology and culture influences communication. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Digital Option / Courseware SAGE Vantage is an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Publisher: SAGE Publications
ISBN: 1071829831
Category : Language Arts & Disciplines
Languages : en
Pages : 842
Book Description
Ideal for hybrid communication courses, The Communication Playbook is designed to equip students with the tools they need to develop communicative resilience in their personal and public lives, whether face-to-face or virtually. Supported by practical learning activities and exercises, along with discussions of timely topics such as events of extremism, a global pandemic, and the technological and multicultural nature of society, bestselling authors Teri Kwal Gamble and Michael W. Gamble help students navigate the physical and digital realms of communication, enabling them to become clear, confident communicators. The Second Edition includes updated examples, new annotated speeches on up-to-date topics, and greater coverage of how technology and culture influences communication. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Digital Option / Courseware SAGE Vantage is an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Entrepreneur's Playbook: Strategies For Building A Thriving Business
Author: Brian Smith
Publisher: THE PUBLISHER
ISBN:
Category : Business & Economics
Languages : en
Pages : 94
Book Description
The Entrepreneur's Playbook: Strategies For Building A Thriving Business is a comprehensive guide that equips entrepreneurs with the mindset, skills, and strategies needed to build successful businesses. The book covers a wide range of topics, starting with the entrepreneurial mindset and the importance of embracing risk and failure. It then delves into identifying opportunities by conducting market research and recognizing unmet needs. The book also provides valuable insights into creating a winning business plan, including defining the business model and setting clear goals. It emphasizes the significance of building a strong brand through crafting a compelling brand story, designing a memorable brand identity, and creating a consistent brand experience. Marketing and sales strategies are explored, focusing on target audience segmentation, effective digital marketing tactics, and successful sales techniques. Financial management and wealth creation are crucial aspects covered in the book, with a focus on understanding financial statements, investing for business growth, and building personal wealth. Additionally, it provides guidance on navigating legal and regulatory issues, such as intellectual property protection, industry compliance, and contract negotiation. The importance of building and leading high-performance teams is highlighted, covering topics like recruiting top talent, fostering a positive company culture, and effective leadership. Scaling and expanding a business are also addressed, with strategies for sustainable growth, expanding into new markets, and potential mergers and acquisitions. The book emphasizes the need for entrepreneurs to embrace innovation and adapt to change. It provides insights into leveraging technological advancements, adapting to market disruptions, and staying ahead of industry trends. Crafting effective networking strategies, overcoming obstacles and challenges, and prioritizing work-life balance are also key topics covered. Finally, the book explores the importance of leaving a lasting legacy by creating a sustainable business model, mentoring the next generation of entrepreneurs, and giving back to the community and society.
Publisher: THE PUBLISHER
ISBN:
Category : Business & Economics
Languages : en
Pages : 94
Book Description
The Entrepreneur's Playbook: Strategies For Building A Thriving Business is a comprehensive guide that equips entrepreneurs with the mindset, skills, and strategies needed to build successful businesses. The book covers a wide range of topics, starting with the entrepreneurial mindset and the importance of embracing risk and failure. It then delves into identifying opportunities by conducting market research and recognizing unmet needs. The book also provides valuable insights into creating a winning business plan, including defining the business model and setting clear goals. It emphasizes the significance of building a strong brand through crafting a compelling brand story, designing a memorable brand identity, and creating a consistent brand experience. Marketing and sales strategies are explored, focusing on target audience segmentation, effective digital marketing tactics, and successful sales techniques. Financial management and wealth creation are crucial aspects covered in the book, with a focus on understanding financial statements, investing for business growth, and building personal wealth. Additionally, it provides guidance on navigating legal and regulatory issues, such as intellectual property protection, industry compliance, and contract negotiation. The importance of building and leading high-performance teams is highlighted, covering topics like recruiting top talent, fostering a positive company culture, and effective leadership. Scaling and expanding a business are also addressed, with strategies for sustainable growth, expanding into new markets, and potential mergers and acquisitions. The book emphasizes the need for entrepreneurs to embrace innovation and adapt to change. It provides insights into leveraging technological advancements, adapting to market disruptions, and staying ahead of industry trends. Crafting effective networking strategies, overcoming obstacles and challenges, and prioritizing work-life balance are also key topics covered. Finally, the book explores the importance of leaving a lasting legacy by creating a sustainable business model, mentoring the next generation of entrepreneurs, and giving back to the community and society.
The Devil's Playbook
Author: Lauren Etter
Publisher: Crown
ISBN: 0593237994
Category : Business & Economics
Languages : en
Pages : 512
Book Description
NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.
Publisher: Crown
ISBN: 0593237994
Category : Business & Economics
Languages : en
Pages : 512
Book Description
NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.
Made by James
Author: James Martin
Publisher:
ISBN: 0760371490
Category : Design
Languages : en
Pages : 229
Book Description
In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
Publisher:
ISBN: 0760371490
Category : Design
Languages : en
Pages : 229
Book Description
In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
The Entrepreneur's Playbook: 100 Business Ideas
Author: Sándor Varga
Publisher: Luxory
ISBN: 615672804X
Category : Business & Economics
Languages : en
Pages : 221
Book Description
Are you ready to jump into entrepreneurship? Look no further than '100 Business Ideas' a comprehensive guide that is full of innovative and with practical concepts that will set you on fire entrepreneurial spirit. From innovative tech startups to traditional ones to service-based businesses, this is the book offers plenty of inspiration and guidance to succeed to build a business. Whether you're an experienced entrepreneur or just starting out getting started, this book is a valuable resource to help you turn your ideas into profitable businesses. Get ready to take your business to new high- take it to the top with "100 business ideas"
Publisher: Luxory
ISBN: 615672804X
Category : Business & Economics
Languages : en
Pages : 221
Book Description
Are you ready to jump into entrepreneurship? Look no further than '100 Business Ideas' a comprehensive guide that is full of innovative and with practical concepts that will set you on fire entrepreneurial spirit. From innovative tech startups to traditional ones to service-based businesses, this is the book offers plenty of inspiration and guidance to succeed to build a business. Whether you're an experienced entrepreneur or just starting out getting started, this book is a valuable resource to help you turn your ideas into profitable businesses. Get ready to take your business to new high- take it to the top with "100 business ideas"
The Ultimate Guide to Using Influencer Marketing
Author: Joe Sinkwitz
Publisher:
ISBN: 9781973473138
Category :
Languages : en
Pages : 173
Book Description
Have you ever wondered how that Instagram model is able to afford the seemingly endless luxuries in all the photos she posts? Have you ever wished that it was you getting all those products and being paid all that money? Have you ever thought that you simply wish she was promoting your product?The Ultimate Guide to Influencer Marketing satisfies all three of these questions, by providing an in-depth look at the business world of influencers, how to use them for your business, and how to become one yourself. Written by digital marketing industry veteran Joe Sinkwitz, CEO of Intellifluence with a forward by Copypress CEO Dave Snyder, you'll learn how to create influencer campaigns for your brand or agency from scratch and how influencers can grow their audiences to full potential over 29 actionable chapters.
Publisher:
ISBN: 9781973473138
Category :
Languages : en
Pages : 173
Book Description
Have you ever wondered how that Instagram model is able to afford the seemingly endless luxuries in all the photos she posts? Have you ever wished that it was you getting all those products and being paid all that money? Have you ever thought that you simply wish she was promoting your product?The Ultimate Guide to Influencer Marketing satisfies all three of these questions, by providing an in-depth look at the business world of influencers, how to use them for your business, and how to become one yourself. Written by digital marketing industry veteran Joe Sinkwitz, CEO of Intellifluence with a forward by Copypress CEO Dave Snyder, you'll learn how to create influencer campaigns for your brand or agency from scratch and how influencers can grow their audiences to full potential over 29 actionable chapters.
The New Marketing Playbook
Author: Ritchie Mehta
Publisher: Pearson UK
ISBN: 1292373784
Category : Business & Economics
Languages : en
Pages : 312
Book Description
"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.
Publisher: Pearson UK
ISBN: 1292373784
Category : Business & Economics
Languages : en
Pages : 312
Book Description
"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.