Author: Stella Minahan
Publisher: Business Expert Press
ISBN: 1606491725
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
Author: Avinash Kapoor
Publisher: Business Expert Press
ISBN: 1606496476
Category : Business & Economics
Languages : en
Pages : 119
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Book Description
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers face in today’s global markets are to understand the expression of the emotions or consumer emotional experience. The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being.
Author: Caroline Le Bon
Publisher: Business Expert Press
ISBN: 160649905X
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of fashion influence consumers, and how can companies exploit them and gain from these? Which marketing strategies and tactics should companies use to increase fashion products’ success while communicating and managing customers’ image? How can companies maintain customer loyalty and generate higher profits with fashion products? By undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers leverage the value that fashion adds to products while creating loyal customers in truly competitive fashion markets.
Author: Claus Ebster
Publisher: Business Expert Press
ISBN: 1631571133
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Author: Pamela Keech
Publisher: New York Review of Books
ISBN: 9781892145284
Category : History
Languages : en
Pages : 260
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Book Description
Etruscan gold jewelry, religious souvenirs and designer dresses. With this small, discerning guide in hand, visitors will stroll down cobblestone back streets that only native Romans know well and discover one-of-a-kind retail spots. The guide features 12 walks, more than 100 stores, and cafes and restaurants. Each walk takes an hour or two and directs shoppers and window shoppers alike to quality jewellers, clothiers, grocers and much more.
Author: Michael Greger, M.D., FACLM
Publisher: Flatiron Books
ISBN: 1250199247
Category : Health & Fitness
Languages : en
Pages : 669
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Book Description
Discover the cutting-edge science behind long-term weight loss success, in this powerful new book from the New York Times bestselling author of How Not to Die. Every month seems to bring a trendy new diet or weight loss fad—and yet obesity rates continue to rise, and with it a growing number of diseases and health problems. It’s time for a different approach. Enter Dr. Michael Greger, the internationally-renowned nutrition expert, physician, and founder of Nutrition Facts website. Author of the mega bestselling How Not to Die, Dr. Greger now turns his attention to the latest research on the leading causes—and remedies—of obesity. Dr. Greger hones in on the optimal criteria to enable weight loss, while considering how these foods actually affect our health and longevity. He lays out the key ingredients of the ideal weight-loss diet—factors such as calorie density, the insulin index, and the impact of foods on our gut microbiome—showing how plant-based eating is crucial to our success. But How Not to Diet goes beyond food to identify twenty-one weight-loss accelerators available to our bodies, incorporating the latest discoveries in cutting-edge areas like chronobiology to reveal the factors that maximize our natural fat-burning capabilities. Dr. Greger builds the ultimate weight loss guide from the ground up, taking a timeless, proactive approach that can stand up to any new trend. Chock full of actionable advice and groundbreaking dietary research, How Not to Diet will put an end to dieting—and replace those constant weight-loss struggles with a simple, healthy, sustainable lifestyle.
Author: Deirdre McNamer
Publisher: Milkweed Editions
ISBN: 1571317384
Category : Fiction
Languages : en
Pages : 184
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Book Description
A crime at a Montana senior residence brings multiple secrets to light in “a literary thriller written with [Deirdre] McNamer’s trademark emotional acuity” (Chicago Review of Books). At the deteriorating Pheasant Run, the occupants keep their secrets and sadnesses behind closed apartment doors. Kind Leo Umberti, formerly an insurance agent, now spends his days painting abstract landscapes and mourning a long-ago loss. Down the hall, retired professor Rydell Clovis tries desperately to stay fit enough to restart a career in academia. Cassie McMackin, on the same floor, has seemingly lost everything—her husband and only child dead within months of each other—leaving her loosely tethered to this world. And a few doors away, her friend, Viola Six, is convinced of a criminal conspiracy involving the building’s widely disliked manager, Herbie Bonebright. Cassie and Viola dream of leaving their unhappy lives behind, but one woman’s plan is interrupted—and the other’s unexpectedly set into motion—when a fire breaks out in Herbie’s apartment. Lander Maki, the city’s chief fire inspector, finds the circumstances around the fire highly suspicious. Viola has disappeared. So has Herbie. And a troubled teen was glimpsed fleeing the scene. In trying to fit together the pieces of this complicated puzzle, Lander finds himself learning more than expected about human nature and about personal and corporate greed as it is visited upon the vulnerable. From a writer “with a keen sense of the small detail that says it all” (Chicago Tribune), Aviary weaves a compelling tapestry of love, grief, and the mysteries of memory and old age. “Aviary is as questioning as its characters, heart-haunted, buoyant, and rich with the wonders that make life worth living.” —Chicago Review of Books “Even when it hurts—and, if you have anything in the way of feelings, this novel will make you weep—Aviary is a cleansing antidote to the last few years of political and cultural turmoil, a salve to combat our still-raging health crisis, a tonic for our social media spinout . . . This quietly important book offers hope as it tackles grief and isolation and our essential humanity.” —New York Times Book Review “The residents at Pheasant Run are acutely aware of the world’s indifference to them. They no longer work. Their great love affairs are behind them. Why should they fight back? But by the end of this underdog novel, Ms. McNamer has developed poignant reasons that they do.” —Wall Street Journal “Beautifully realized characters, a wonderfully constructed plot . . . this novel is a delight from start to finish.” —Booklist
Author: Avery Elizabeth Hurt
Publisher: Greenhaven Publishing LLC
ISBN: 1534506454
Category : Young Adult Nonfiction
Languages : en
Pages : 178
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Book Description
Corporations are increasingly dominating the economic and political landscape of our globe. People in even the remotest regions drink Coca Cola, and a McDonald's is located near many of the world's most famous tourist sites. How did this happen in such a relatively short time, and is there any turning back now that deregulation and legislation favor such organizations? Does this dominance threaten democracy? And, given the power of tech companies like Apple, Facebook, and Twitter, what is in store for the future? The perspectives in this volume tackle the powerful rise of corporations and their influence around the world.
Author:
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 638
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Book Description
Author: Mary Kalantzis
Publisher: Cambridge University Press
ISBN: 1108495346
Category : Language Arts & Disciplines
Languages : en
Pages : 401
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Book Description
Through a wide range of examples, from literature to social media, the book explores how meaning and communication interact.
