Author: Damion Searls
Publisher: Simon and Schuster
ISBN: 1471130436
Category : Self-Help
Languages : en
Pages : 583
Book Description
SUNDAY TIMES 'BOOKS OF THE YEAR': 'the book develops into a bigger biography of the strange set of images [Rorschach] bequeathed, taking in everything from the origins of abstract art to the invention of the idea of empathy' – James McConnachie, Sunday Times IRISH INDEPENDENT 'BOOKS OF THE YEAR' The captivating, untold story of Hermann Rorschach and his famous inkblot test, which has shaped our view of human personality and become a fixture in popular culture. In 1917, working alone in a remote Swiss asylum, psychiatrist Hermann Rorschach devised an experiment to probe the human mind. He had come to believe that who we are is less a matter of what we say, as Freud thought, than what we see. Rorschach himself was a talented illustrator, and his test, a set of ten carefully designed inkblots, quickly made its way to America, where it took on a life of its own. Co-opted by the military after Pearl Harbor, Rorschach’s test was a fixture at the Nuremberg trials and in the jungles of Vietnam. It became an advertising staple, a cliché in Hollywood and journalism, and an inspiration to everyone from Andy Warhol to Jay-Z. The test was also taken by millions of defendants, job applicants, parents in custody battles and people suffering from mental illness – or simply trying to understand themselves better. And it is still used today. Damion Searls draws on untranslated letters and diaries, and a cache of previously unknown interviews with Rorschach’s family, friends and colleagues, to tell the unlikely story of the test’s creation, its controversial reinvention and its remarkable endurance. Elegant and original, The Inkblots shines a light on the twentieth century’s most visionary synthesis of art and science.
The Inkblots
Author: Damion Searls
Publisher: Simon and Schuster
ISBN: 1471130436
Category : Self-Help
Languages : en
Pages : 583
Book Description
SUNDAY TIMES 'BOOKS OF THE YEAR': 'the book develops into a bigger biography of the strange set of images [Rorschach] bequeathed, taking in everything from the origins of abstract art to the invention of the idea of empathy' – James McConnachie, Sunday Times IRISH INDEPENDENT 'BOOKS OF THE YEAR' The captivating, untold story of Hermann Rorschach and his famous inkblot test, which has shaped our view of human personality and become a fixture in popular culture. In 1917, working alone in a remote Swiss asylum, psychiatrist Hermann Rorschach devised an experiment to probe the human mind. He had come to believe that who we are is less a matter of what we say, as Freud thought, than what we see. Rorschach himself was a talented illustrator, and his test, a set of ten carefully designed inkblots, quickly made its way to America, where it took on a life of its own. Co-opted by the military after Pearl Harbor, Rorschach’s test was a fixture at the Nuremberg trials and in the jungles of Vietnam. It became an advertising staple, a cliché in Hollywood and journalism, and an inspiration to everyone from Andy Warhol to Jay-Z. The test was also taken by millions of defendants, job applicants, parents in custody battles and people suffering from mental illness – or simply trying to understand themselves better. And it is still used today. Damion Searls draws on untranslated letters and diaries, and a cache of previously unknown interviews with Rorschach’s family, friends and colleagues, to tell the unlikely story of the test’s creation, its controversial reinvention and its remarkable endurance. Elegant and original, The Inkblots shines a light on the twentieth century’s most visionary synthesis of art and science.
Publisher: Simon and Schuster
ISBN: 1471130436
Category : Self-Help
Languages : en
Pages : 583
Book Description
SUNDAY TIMES 'BOOKS OF THE YEAR': 'the book develops into a bigger biography of the strange set of images [Rorschach] bequeathed, taking in everything from the origins of abstract art to the invention of the idea of empathy' – James McConnachie, Sunday Times IRISH INDEPENDENT 'BOOKS OF THE YEAR' The captivating, untold story of Hermann Rorschach and his famous inkblot test, which has shaped our view of human personality and become a fixture in popular culture. In 1917, working alone in a remote Swiss asylum, psychiatrist Hermann Rorschach devised an experiment to probe the human mind. He had come to believe that who we are is less a matter of what we say, as Freud thought, than what we see. Rorschach himself was a talented illustrator, and his test, a set of ten carefully designed inkblots, quickly made its way to America, where it took on a life of its own. Co-opted by the military after Pearl Harbor, Rorschach’s test was a fixture at the Nuremberg trials and in the jungles of Vietnam. It became an advertising staple, a cliché in Hollywood and journalism, and an inspiration to everyone from Andy Warhol to Jay-Z. The test was also taken by millions of defendants, job applicants, parents in custody battles and people suffering from mental illness – or simply trying to understand themselves better. And it is still used today. Damion Searls draws on untranslated letters and diaries, and a cache of previously unknown interviews with Rorschach’s family, friends and colleagues, to tell the unlikely story of the test’s creation, its controversial reinvention and its remarkable endurance. Elegant and original, The Inkblots shines a light on the twentieth century’s most visionary synthesis of art and science.
The Inkblots
Author: Damion Searls
Publisher: Crown Publishing Group (NY)
ISBN: 0804136548
Category : Biography & Autobiography
Languages : en
Pages : 434
Book Description
An NPR Best Book of the Year A New York Post Best Book of the Year A Times Thought Book of the Year An Irish Independent Best Book of the Year The captivating, untold story of Hermann Rorschach and his famous inkblot test In 1917, working alone in a remote Swiss asylum, psychiatrist Hermann Rorschach devised an experiment to probe the human mind: a set of ten carefully designed inkblots. For years he had grappled with the theories of Freud and Jung while also absorbing the aesthetic movements of the day, from Futurism to Dadaism. A visual artist himself, Rorschach had come to believe that who we are is less a matter of what we say, as Freud thought, than what we see. After Rorschach's early death, his test quickly made its way to America, where it took on a life of its own. Co-opted by the military after Pearl Harbor, it was a fixture at the Nuremberg trials and in the jungles of Vietnam. It became an advertising staple, a clich in Hollywood and journalism, and an inspiration to everyone from Andy Warhol to Jay Z. The test was also given to millions of defendants, job applicants, parents in custody battles, and people suffering from mental illness or simply trying to understand themselves better. And it is still used today. In this first-ever biography of Rorschach, Damion Searls draws on unpublished letters and diaries and a cache of previously unknown interviews with Rorschach's family, friends, and colleagues to tell the unlikely story of the test's creation, its controversial reinvention, and its remarkable endurance--and what it all reveals about the power of perception. Elegant and original, The Inkblots shines a light on the twentieth century's most visionary synthesis of art and science.
Publisher: Crown Publishing Group (NY)
ISBN: 0804136548
Category : Biography & Autobiography
Languages : en
Pages : 434
Book Description
An NPR Best Book of the Year A New York Post Best Book of the Year A Times Thought Book of the Year An Irish Independent Best Book of the Year The captivating, untold story of Hermann Rorschach and his famous inkblot test In 1917, working alone in a remote Swiss asylum, psychiatrist Hermann Rorschach devised an experiment to probe the human mind: a set of ten carefully designed inkblots. For years he had grappled with the theories of Freud and Jung while also absorbing the aesthetic movements of the day, from Futurism to Dadaism. A visual artist himself, Rorschach had come to believe that who we are is less a matter of what we say, as Freud thought, than what we see. After Rorschach's early death, his test quickly made its way to America, where it took on a life of its own. Co-opted by the military after Pearl Harbor, it was a fixture at the Nuremberg trials and in the jungles of Vietnam. It became an advertising staple, a clich in Hollywood and journalism, and an inspiration to everyone from Andy Warhol to Jay Z. The test was also given to millions of defendants, job applicants, parents in custody battles, and people suffering from mental illness or simply trying to understand themselves better. And it is still used today. In this first-ever biography of Rorschach, Damion Searls draws on unpublished letters and diaries and a cache of previously unknown interviews with Rorschach's family, friends, and colleagues to tell the unlikely story of the test's creation, its controversial reinvention, and its remarkable endurance--and what it all reveals about the power of perception. Elegant and original, The Inkblots shines a light on the twentieth century's most visionary synthesis of art and science.
Inkblot
Author: Margaret Peot
Publisher: Astra Publishing House
ISBN: 159078720X
Category : Juvenile Nonfiction
Languages : en
Pages : 57
Book Description
Leonardo was inspired by the haphazard swirls in marble; Victor Hugo dribbled coffee and wine on paper to create new imagery. Now, noted artist, printmaker, and Broadway costume designer Margaret Peot takes inkblots to new creative heights with this stunning, hands-on celebration of their beauty and potential. She presents the many insights and techniques she has gained throughout her career--from basic tips and information on paper and ink to advanced techniques for transforming inkblots into works of art.
Publisher: Astra Publishing House
ISBN: 159078720X
Category : Juvenile Nonfiction
Languages : en
Pages : 57
Book Description
Leonardo was inspired by the haphazard swirls in marble; Victor Hugo dribbled coffee and wine on paper to create new imagery. Now, noted artist, printmaker, and Broadway costume designer Margaret Peot takes inkblots to new creative heights with this stunning, hands-on celebration of their beauty and potential. She presents the many insights and techniques she has gained throughout her career--from basic tips and information on paper and ink to advanced techniques for transforming inkblots into works of art.
The Book of Mistakes
Author: Corinna Luyken
Publisher: Penguin
ISBN: 0735227926
Category : Juvenile Fiction
Languages : en
Pages : 57
Book Description
Zoom meets Beautiful Oops! in this memorable picture book debut about the creative process, and the way in which "mistakes" can blossom into inspiration One eye was bigger than the other. That was a mistake. The weird frog-cat-cow thing? It made an excellent bush. And the inky smudges… they look as if they were always meant to be leaves floating gently across the sky. As one artist incorporates accidental splotches, spots, and misshapen things into her art, she transforms her piece in quirky and unexpected ways, taking readers on a journey through her process. Told in minimal, playful text, this story shows readers that even the biggest “mistakes” can be the source of the brightest ideas—and that, at the end of the day, we are all works in progress, too. Fans of Peter Reynolds’s Ish and Patrick McDonnell’s A Perfectly Messed-Up Story will love the funny, poignant, completely unique storytelling of The Book of Mistakes. And, like Oh, The Places You’ll Go!, it makes the perfect graduation gift, encouraging readers to have a positive outlook as they learn to face life’s obstacles.
Publisher: Penguin
ISBN: 0735227926
Category : Juvenile Fiction
Languages : en
Pages : 57
Book Description
Zoom meets Beautiful Oops! in this memorable picture book debut about the creative process, and the way in which "mistakes" can blossom into inspiration One eye was bigger than the other. That was a mistake. The weird frog-cat-cow thing? It made an excellent bush. And the inky smudges… they look as if they were always meant to be leaves floating gently across the sky. As one artist incorporates accidental splotches, spots, and misshapen things into her art, she transforms her piece in quirky and unexpected ways, taking readers on a journey through her process. Told in minimal, playful text, this story shows readers that even the biggest “mistakes” can be the source of the brightest ideas—and that, at the end of the day, we are all works in progress, too. Fans of Peter Reynolds’s Ish and Patrick McDonnell’s A Perfectly Messed-Up Story will love the funny, poignant, completely unique storytelling of The Book of Mistakes. And, like Oh, The Places You’ll Go!, it makes the perfect graduation gift, encouraging readers to have a positive outlook as they learn to face life’s obstacles.
The Inkblot Pack
Author: Editors of Race Point Publishing
Publisher: Race Point Publishing
ISBN: 9781937994464
Category : Psychology
Languages : en
Pages : 0
Book Description
For over 90 years, inkblots have been used all over the world by psychologists when evaluating their patients dreams and past experiences. This pack comes with 10 inkblots on beautiful keepsake cards and a small booklet that includes an excerpt from the inventor's only published works, Psychodiagnostik. Studying the cards, you can delve into your psyche and that of those around you. Record your findings in a beautifully designed journal that includes quotes about the mind and imagination. Each person sees the inkblots differently, and your interpretation says a lot about who you are. What do you see? Throughout history, on a quest to "know thyself," many have sought understanding of the vast recesses of the mind. To this end, modern psychology has tried to bridge the gap of understanding by providing many tools for both clinicians and laymen alike, utilizing therapy, art, journaling, and medicine. One of the most prevalent tools from clinical psychology to permeate popular culture is the inkblot test, which has been used all over the world to examine personality characteristics, emotional functioning, and mental health. Originally created in 1921, the test was designed to reflect unconscious aspects of one's personality onto presented stimuli – in this case, 10 inkblots shown one at a time to individuals – who are then asked to describe what it is they see in these ambiguous shapes. In theory, when one is shown nonsensical images, the mind will strive to impose meaning on the image in question. What the person describes gives insight into how they perceive and project meaning onto the world around them, and ultimately, about themselves. The fascination of inkblots has become a staple of pop culture as well. The iconic imagery can be found in everything from photography to advertising (such as the artwork for the hit series Dexter) and writing, such as the character in the graphic novel Watchmen. Art legend Andy Warhol found inspiration in the inkblots to create his 1984 paint series. As part of our collective culture, inkblots have created a tool that has inspired many to continue the journey of self knowledge. Included in The Inkblot Pack are: a 128 page journal replete with quotes on perception, reality and emotion from some of the greatest theorists, writers, and thinkers of our time; 10 inkblots to inspire and provoke response; and a 16-page excerpt from Psychodiagnostik, the book in which the inkblots were first introduced and published. Allow yourself to be inspired by the words of some of our greatest minds as you project your own meaning onto what you see in the provided inkblots, and record it in your journal. The journey to self discovery begins now. A Few of the quotes included in the Journal: "Re-examine all you have been told. Dismiss what insults your soul." - Walt Whitman "The soul that is within me no man can degrade." - Frederick Douglass "Reality is merely an illusion, albeit a very persistent one." - Albert Einstein "There are two infinities that confuse me: the one in my soul devours me; the one around me will crush me." - Gustave Flaubert "You are a universe of universes and your soul a source of songs." - Rubén Darío "Unexpressed emotions will never die. They are buried alive and will come forth later in uglier ways." - Sigmund Freud "Yes: I am a dreamer. For a dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world." - Oscar Wilde "Those who dream by day are cognizant of many things which escape those who dream only by night." - Edgar Allan Poe
Publisher: Race Point Publishing
ISBN: 9781937994464
Category : Psychology
Languages : en
Pages : 0
Book Description
For over 90 years, inkblots have been used all over the world by psychologists when evaluating their patients dreams and past experiences. This pack comes with 10 inkblots on beautiful keepsake cards and a small booklet that includes an excerpt from the inventor's only published works, Psychodiagnostik. Studying the cards, you can delve into your psyche and that of those around you. Record your findings in a beautifully designed journal that includes quotes about the mind and imagination. Each person sees the inkblots differently, and your interpretation says a lot about who you are. What do you see? Throughout history, on a quest to "know thyself," many have sought understanding of the vast recesses of the mind. To this end, modern psychology has tried to bridge the gap of understanding by providing many tools for both clinicians and laymen alike, utilizing therapy, art, journaling, and medicine. One of the most prevalent tools from clinical psychology to permeate popular culture is the inkblot test, which has been used all over the world to examine personality characteristics, emotional functioning, and mental health. Originally created in 1921, the test was designed to reflect unconscious aspects of one's personality onto presented stimuli – in this case, 10 inkblots shown one at a time to individuals – who are then asked to describe what it is they see in these ambiguous shapes. In theory, when one is shown nonsensical images, the mind will strive to impose meaning on the image in question. What the person describes gives insight into how they perceive and project meaning onto the world around them, and ultimately, about themselves. The fascination of inkblots has become a staple of pop culture as well. The iconic imagery can be found in everything from photography to advertising (such as the artwork for the hit series Dexter) and writing, such as the character in the graphic novel Watchmen. Art legend Andy Warhol found inspiration in the inkblots to create his 1984 paint series. As part of our collective culture, inkblots have created a tool that has inspired many to continue the journey of self knowledge. Included in The Inkblot Pack are: a 128 page journal replete with quotes on perception, reality and emotion from some of the greatest theorists, writers, and thinkers of our time; 10 inkblots to inspire and provoke response; and a 16-page excerpt from Psychodiagnostik, the book in which the inkblots were first introduced and published. Allow yourself to be inspired by the words of some of our greatest minds as you project your own meaning onto what you see in the provided inkblots, and record it in your journal. The journey to self discovery begins now. A Few of the quotes included in the Journal: "Re-examine all you have been told. Dismiss what insults your soul." - Walt Whitman "The soul that is within me no man can degrade." - Frederick Douglass "Reality is merely an illusion, albeit a very persistent one." - Albert Einstein "There are two infinities that confuse me: the one in my soul devours me; the one around me will crush me." - Gustave Flaubert "You are a universe of universes and your soul a source of songs." - Rubén Darío "Unexpressed emotions will never die. They are buried alive and will come forth later in uglier ways." - Sigmund Freud "Yes: I am a dreamer. For a dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world." - Oscar Wilde "Those who dream by day are cognizant of many things which escape those who dream only by night." - Edgar Allan Poe
Detours
Author: Tony Evans
Publisher: B&H Publishing Group
ISBN: 1433686597
Category : Philosophy
Languages : en
Pages : 205
Book Description
Dr. Tony Evans walks readers through what it is like to recognize God's will and his plan for your life.
Publisher: B&H Publishing Group
ISBN: 1433686597
Category : Philosophy
Languages : en
Pages : 205
Book Description
Dr. Tony Evans walks readers through what it is like to recognize God's will and his plan for your life.
At the Chinese Table: A Memoir with Recipes
Author: Carolyn Phillips
Publisher: W. W. Norton & Company
ISBN: 1324002468
Category : Biography & Autobiography
Languages : en
Pages : 295
Book Description
Finalist for the 2022 IACP Award in Literary or Historical Food Writing KCRW Best Culinary books of 2021 WBUR Here & Now Favorite Cookbooks of 2021 Part memoir of life in Taiwan, part love story—a beautifully told account of China’s brilliant cuisines…with recipes. At the Chinese Table describes in vivid detail how, during the 1970s and ’80s, celebrated cookbook writer and illustrator Carolyn Phillips crosses China’s endless cultural and linguistic chasms and falls in love. During her second year in Taipei, she meets scholar and epicurean J. H. Huang, who nourishes her intellectually over luscious meals from every part of China. And then, before she knows it, Carolyn finds herself the unwelcome candidate for eldest daughter-in-law in a traditional Chinese family. This warm, refreshingly candid memoir is a coming-of-age story set against a background of the Chinese diaspora and a family whose ancestry is intricately intertwined with that of their native land. Carolyn’s reticent father-in-law—a World War II fighter pilot and hero—eventually embraces her presence by showing her how to re-create centuries-old Hakka dishes from family recipes. In the meantime, she brushes up on the classic cuisines of the North in an attempt to win over J. H.’s imperious mother, whose father had been a warlord’s lieutenant. Fortunately for J. H. and Carolyn, the tense early days of their relationship blossom into another kind of cultural and historical education as Carolyn masters both the language and many of China’s extraordinary cuisines. With illustrations and twenty-two recipes, At the Chinese Table is a culinary adventure like no other that captures the diversity of China’s cuisines, from the pen of a world-class scholar and gourmet.
Publisher: W. W. Norton & Company
ISBN: 1324002468
Category : Biography & Autobiography
Languages : en
Pages : 295
Book Description
Finalist for the 2022 IACP Award in Literary or Historical Food Writing KCRW Best Culinary books of 2021 WBUR Here & Now Favorite Cookbooks of 2021 Part memoir of life in Taiwan, part love story—a beautifully told account of China’s brilliant cuisines…with recipes. At the Chinese Table describes in vivid detail how, during the 1970s and ’80s, celebrated cookbook writer and illustrator Carolyn Phillips crosses China’s endless cultural and linguistic chasms and falls in love. During her second year in Taipei, she meets scholar and epicurean J. H. Huang, who nourishes her intellectually over luscious meals from every part of China. And then, before she knows it, Carolyn finds herself the unwelcome candidate for eldest daughter-in-law in a traditional Chinese family. This warm, refreshingly candid memoir is a coming-of-age story set against a background of the Chinese diaspora and a family whose ancestry is intricately intertwined with that of their native land. Carolyn’s reticent father-in-law—a World War II fighter pilot and hero—eventually embraces her presence by showing her how to re-create centuries-old Hakka dishes from family recipes. In the meantime, she brushes up on the classic cuisines of the North in an attempt to win over J. H.’s imperious mother, whose father had been a warlord’s lieutenant. Fortunately for J. H. and Carolyn, the tense early days of their relationship blossom into another kind of cultural and historical education as Carolyn masters both the language and many of China’s extraordinary cuisines. With illustrations and twenty-two recipes, At the Chinese Table is a culinary adventure like no other that captures the diversity of China’s cuisines, from the pen of a world-class scholar and gourmet.
Today Means Amen
Author: Sierra DeMulder
Publisher: Andrews McMeel Publishing
ISBN: 1449478581
Category : Poetry
Languages : en
Pages : 130
Book Description
Dear you: Whoever you are, However you got here, This is exactly where you are supposed to be. This moment has waited its whole life for you. These are the opening lines of "Today Means Amen," YouTube star Sierra deMulder’s immensely powerful and virally popular poem, which lends its title to this collection. Like her fellow Millennial poets Tyler Knot Gregson, Clementine von Radics, and Lang Leav, Sierra has the gift of speaking directly to the reader. “Today Means Amen” has become an anthem of sorts to thousands, who find themselves reflected in its pain, its fierceness, its tenderness — but also in its triumphant culminating refrain: You made it You made it You made it Here. The poems in Sierra's new book explore the rocky terrains of love, family, and womanhood with this same remarkable honesty and generosity. Today Means Amen brings this important young poet's work to an even broader audience.
Publisher: Andrews McMeel Publishing
ISBN: 1449478581
Category : Poetry
Languages : en
Pages : 130
Book Description
Dear you: Whoever you are, However you got here, This is exactly where you are supposed to be. This moment has waited its whole life for you. These are the opening lines of "Today Means Amen," YouTube star Sierra deMulder’s immensely powerful and virally popular poem, which lends its title to this collection. Like her fellow Millennial poets Tyler Knot Gregson, Clementine von Radics, and Lang Leav, Sierra has the gift of speaking directly to the reader. “Today Means Amen” has become an anthem of sorts to thousands, who find themselves reflected in its pain, its fierceness, its tenderness — but also in its triumphant culminating refrain: You made it You made it You made it Here. The poems in Sierra's new book explore the rocky terrains of love, family, and womanhood with this same remarkable honesty and generosity. Today Means Amen brings this important young poet's work to an even broader audience.
Rorschach Test Card 2
Author: T Moss
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
Book Description
This unique notebook depicts Rorschach test cards on the cover,Each one depicting a different image from the Rorschach test.200 lined pages giving plenty of room for notes.Measuring 6"x9"The ideal small gift for the psychology enthusiast in your life.
Publisher:
ISBN:
Category :
Languages : en
Pages : 200
Book Description
This unique notebook depicts Rorschach test cards on the cover,Each one depicting a different image from the Rorschach test.200 lined pages giving plenty of room for notes.Measuring 6"x9"The ideal small gift for the psychology enthusiast in your life.
Psych Experiments
Author: Michael A Britt
Publisher: Simon and Schuster
ISBN: 1440597081
Category : Psychology
Languages : en
Pages : 272
Book Description
Psychology's most famous theories--played out in real life! Forget the labs and lecture halls. You can conduct your very own psych experiments at home! Famous psychological experiments--from Freud's ego to the Skinner box--have changed the way science views human behavior. But how do these tests really work? In Psych Experiments, you'll learn how to test out these theories and experiments for yourself...no psychology degree required! Guided by Michael A. Britt, creator of popular podcast The Psych Files, you can conduct your own experiments when browsing your favorite websites (to test the "curiosity effect"), in restaurants (learning how to increase your tips), when presented with advertisements (you'd be surprised how much you're influenced by the color red), and even right on your smartphone (and why you panic when you can't find it). You'll even figure out how contagious yawning works! With this compulsively readable little book, you won't just read about the history of psychology--you'll live it!
Publisher: Simon and Schuster
ISBN: 1440597081
Category : Psychology
Languages : en
Pages : 272
Book Description
Psychology's most famous theories--played out in real life! Forget the labs and lecture halls. You can conduct your very own psych experiments at home! Famous psychological experiments--from Freud's ego to the Skinner box--have changed the way science views human behavior. But how do these tests really work? In Psych Experiments, you'll learn how to test out these theories and experiments for yourself...no psychology degree required! Guided by Michael A. Britt, creator of popular podcast The Psych Files, you can conduct your own experiments when browsing your favorite websites (to test the "curiosity effect"), in restaurants (learning how to increase your tips), when presented with advertisements (you'd be surprised how much you're influenced by the color red), and even right on your smartphone (and why you panic when you can't find it). You'll even figure out how contagious yawning works! With this compulsively readable little book, you won't just read about the history of psychology--you'll live it!