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Author:
Publisher:
ISBN:
Category : Informercials
Languages : en
Pages : 116
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Book Description
Author:
Publisher:
ISBN:
Category : Informercials
Languages : en
Pages : 116
Get Book Here
Book Description
Author: John E. Thomas
Publisher: B&H Publishing Group
ISBN: 9780805444438
Category : Juvenile Nonfiction
Languages : en
Pages : 86
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Book Description
Kids should have a ball creating such wonders as an edible ocean or a greenhouse grown in a plastic bag. Among the 78 recipes are instructions for making such revolutionary new artistic mediums as whipped cream finger paint, dryer lint clay, and toothpaste putty. Quite a few of the concoctions are edible while others make great party activities or simple gifts. Illustrations.
Author: Remy Stern
Publisher: Harper Collins
ISBN: 0061971111
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.
Author: Bill Burr
Publisher: Simon and Schuster
ISBN: 1451645694
Category : Humor
Languages : en
Pages : 232
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Book Description
MONOGAMY HAS MET ITS MATCH When it comes to scoring on the side, this book is your best friend. Comedians Bill Burr, Joe DeRosa, and Robert Kelly have experienced the rich pleasures and unspeakable risks of romantic infidelity, and survived to tell their tales. Now, they impart all the wisdom, advice, and humor they picked up along the way, including how to: * Wipe away your shame and guilt—and get smart before you get hard * Conduct your filth with the right chick, in the right place, at the right time * Take an hour to shower and scour—and fight your worst enemy: glitter * Explain a strange scrunchy, hair extension, or pair of earrings to your girl * Navigate strip clubs, massage parlors, and women of the night Lie like a woman—and call it quits without getting caught Featuring ten true stories from men who’ve lived the life and a link to watch Burr, DeRosa, and Kelly’s hilarious short film of the same name, Cheat is a wickedly smart field guide to philandering that will revolutionize your game.
Author: Peter Bieler
Publisher: John Wiley & Sons
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 232
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Book Description
Offers an inside look at direct response television.
Author: John Lusk
Publisher: Basic Books
ISBN: 0786730609
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
When John Lusk and Kyle Harrison graduated from Wharton in 1999, nearly all of their entrepreneurially minded classmates set their sights on conquering the dot-com world. To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."
Author: Anne Hart
Publisher: iUniverse
ISBN: 0595351786
Category : Feature writing
Languages : en
Pages : 237
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Book Description
Here's how to transform your interest in popular health topics such as gene hunters, medical trends, self-help, nutrition, current issues, or pets into writing salable feature articles for popular publications. Become a health-aware feature writer, journalist, editor, indexer, abstractor, proofreader, information broker, book packager, investigative reporter, pharmaceutical copywriter, or documentary video producer. Here are the skills you'll need to transform your interest in popular science into writing health and medical feature and filler articles or columns for a wide variety of publications. For those who always wanted to write or edit medical publications, scripts, medical record histories, case histories, or books, here's a guide with all the strategies and techniques you'll need to become a medical writer, journalist, or editor. Whether you're a medical language specialist, transcriber, freelance writer, editor, indexer, or want to be, you'll learn how to write and market high-demand feature articles for popular magazines on a variety of popular science subjects from health, fitness, and nutrition to DNA, pet issues, and self-help. You'll find not only how-to techniques, but contacts for networking, associations, and where to find the research. You don't need science courses to write about popular science. What you do need is dedication to writing, journalism, or editing--freelance or staff. Feature articles and fillers are wanted on popular health-related subjects for general consumer, women's, men's, and niche magazines.
Author: Michael S. Jeffress
Publisher: Routledge
ISBN: 1000435075
Category : Social Science
Languages : en
Pages : 272
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Book Description
Using sources from a wide variety of print and digital media, this book discusses the need for ample and healthy portrayals of disability and neurodiversity in the media, as the primary way that most people learn about conditions. It contains 13 newly written chapters drawing on representations of disability in popular culture from film, television, and print media in both the Global North and the Global South, including the United States, Canada, India, and Kenya. Although disability is often framed using a limited range of stereotypical tropes such as victims, supercrips, or suffering patients, this book shows how disability and neurodiversity are making their way into more mainstream media productions and publications with movies, television shows, and books featuring prominent and even lead characters with disabilities or neurodiversity. Disability Representation in Film, TV, and Print Media will be of interest to all scholars and students of disability studies, cultural studies, film studies, gender studies, and sociology more broadly.
Author: Anne Hart
Publisher: iUniverse
ISBN: 0595236952
Category : Business information services
Languages : en
Pages : 674
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Book Description
How to Make Money Organizing Information is about preparing, packaging, writing, creating, developing, producing, designing, locating, navigating, selling, and marketing information. It's also about writing scripts, producing videos with your camcorder, and using your personal computer hooked to your camcorder with a cable to transfer information or videos, sound, or other content to your computer. This book gives you practical information about working online at home with flexible hours—either part or full time. How to Make Money Organizing Information is for all ages and all situations. It doesn't matter whether you're home-based, have a disability, are over age 60 or a young student who wants to work part time, or need a full-time business to support yourself and your family. More than 26 businesses described can be operated using either a computer or camcorder or both linked together to transfer text, graphics, or sound at the same or different times. The guidebook is about how to start on a tight budget and operate many low-capital businesses dealing with the creation, development, and dissemination of information of all kinds for a variety of businesses and purposes. Part Two of the book is about writing for the new media/digital media and how to sell or launch your freelance writing in the media before it is published. The chapters focus on how to create, promote, and sell your information and how to research your intended markets. You can start many types of businesses at home part time from gift baskets to making dolls for medical offices, but these business-based homes work with information online and on disk, in print, and sent through e-mail attachments. Check out the associations and training programs information in the appendices.
Author: Stewart Pearson
Publisher: Springer
ISBN: 1349137715
Category : Business & Economics
Languages : en
Pages : 445
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Book Description
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.
