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Author: Edward Keller
Publisher: Simon and Schuster
ISBN: 0743250745
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Author: Edward Keller
Publisher: Simon and Schuster
ISBN: 0743250745
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421413
Category : Social Science
Languages : en
Pages : 390
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Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: Gabriel Weimann
Publisher: SUNY Press
ISBN: 9780791421420
Category : Social Science
Languages : en
Pages : 388
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Book Description
Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.
Author: BusinessNews Publishing,
Publisher: Primento
ISBN: 2511016621
Category : Business & Economics
Languages : en
Pages : 44
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Book Description
The must-read summary of Ed Keller and Jon Berry's book: "The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy". This complete summary of the ideas from Ed Keller and Jon Berry's book "The Influentials" shows that, for most people, the first step in the buying process is to ask someone what they think, and then to test-drive those ideas and suggestions with others before making a purchase decision. Therefore, to forecast what direction consumer preferences will move in in the future, it isn’t necessary to research the entire population. In their book, the authors encourage all business owners to know and understand what the "influential people" are thinking - this will give you a good indicator of what the population as a whole will say. This summary provides an insight into the mind-set of these influentials and how you can predict their opinions. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Influentials" and discover the key to getting the influential people on board, so that everyone else will follow.
Author:
Publisher:
ISBN:
Category : Bombay (India)
Languages : en
Pages : 140
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Book Description
Author: Maritza A. Schäfer
Publisher:
ISBN:
Category :
Languages : en
Pages : 162
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Book Description
Author: Martin Seymour-Smith
Publisher: Citadel Press
ISBN:
Category : Literary Criticism
Languages : en
Pages : 532
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Book Description
The hundred books discussed here have radically altered the course of civilisation , whether they have embodied religions practised by millions, achieved the pinnacle of artistic expression, pointed the way to scientific discovery of enormous consequence, redirected beliefs about the nature of man, or forever altered the global political landscape. For each there is a historical overview, an analysis of the work's effect on our lives today and a lively discussion of the reasons for inclusion.
Author: Edward B. Keller
Publisher: Simon and Schuster
ISBN: 1451640064
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The world's preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues.
Author: Abu Yusuf
Publisher:
ISBN:
Category :
Languages : en
Pages : 44
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Book Description
Discover the lives of influential muslim personalities, from atheletes and scientists to political activists. In a time where the word influencer has been given to all sorts of wacky and wonderful people on social media, we think it's important that children learn about the lives of people with real substance. An illustrated biography of Salahuddin Al-Ayyubi. Salahuddin Al-Ayyubi is a man of great importance in Islamic history, he was a pious Muslim who dedicated his life towards reuniting the Muslim ummah and liberating significant Islamic sights from Crusader control. Salahuddin's life is filled with some really important lessons that our children can definitely benefit from.
Author: Gabriel Weimann
Publisher:
ISBN:
Category : Influence (Psychology)
Languages : en
Pages : 370
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Book Description
