Author: Joseph Grenny
Publisher: McGraw Hill Professional
ISBN: 0071808876
Category : Business & Economics
Languages : en
Pages : 355
Book Description
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taughteach and every step of the influence process--including robust strategies for making change inevitable in yourpersonal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles andskills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster,live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
Influencer: The New Science of Leading Change, Second Edition
Author: Joseph Grenny
Publisher: McGraw Hill Professional
ISBN: 0071808876
Category : Business & Economics
Languages : en
Pages : 355
Book Description
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taughteach and every step of the influence process--including robust strategies for making change inevitable in yourpersonal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles andskills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster,live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
Publisher: McGraw Hill Professional
ISBN: 0071808876
Category : Business & Economics
Languages : en
Pages : 355
Book Description
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviorswith powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you hadmore influence with the people in your life. But most of us stop trying to make change happen because we believe itis too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new editionof Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taughteach and every step of the influence process--including robust strategies for making change inevitable in yourpersonal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles andskills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster,live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author
The Influencer Economy
Author: Ryan Williams
Publisher:
ISBN: 9780996077118
Category :
Languages : en
Pages :
Book Description
We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry.The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die.
Publisher:
ISBN: 9780996077118
Category :
Languages : en
Pages :
Book Description
We're in the midst of a revolution. A new economy has been born. Passionate, inspiring and creative people are launching their careers off content, social media, and digital platforms. Previously unheard voices are becoming mainstream media forces. This revolution has transformed global business across the entire media industry.The influencer economy is a movement, a culture, and a new way to launch businesses, products, and media soley from the internet. This movement has re-invented the art and science of launching any and all consumer products. Every one of us is a participant in this new world, whether as a producer or a consumer. This is economy has launched inspiring creators to global audiences, and traditional media companies have to adapt or die.
The Influencer Code
Author: Amanda Russell
Publisher: Hatherleigh Press
ISBN: 1578268257
Category : Business & Economics
Languages : en
Pages : 192
Book Description
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
Publisher: Hatherleigh Press
ISBN: 1578268257
Category : Business & Economics
Languages : en
Pages : 192
Book Description
The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers": those people who have a big—and, more importantly—loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality.
The Influencer's Handbook
Author: Giselle Lelux
Publisher: Giselle Lelux
ISBN:
Category : Computers
Languages : en
Pages : 168
Book Description
Welcome to the influencer’s handbook, the ultimate guide to beginning, improving and taking your influencer game to the next level. I have been on all sides of the influencer world for the past 15 years and in that time I have come to know what works and what doesn’t both as an influencer and as a brand. In this book you will learn how to: - Set up and optimize your social media accounts - Perfect your personal brand to attract brand deals - Land paid collaborations regardless of your follower count - Grow your social media accounts - Beat the algorithm - Use hashtags - Act around brands - Get discovered by brands - Shoot insta-worthy content - Shoot branded content - Make brands love you - Speak influencer lingo - Go about follower outreach - Work with PR Firms & Agencies - Charge for collaborations - Turn down collaborations - Get free views and followers - Learn about - Make educated decisions when it comes to buying followers & paid advertising - Launch your own influencer website & More
Publisher: Giselle Lelux
ISBN:
Category : Computers
Languages : en
Pages : 168
Book Description
Welcome to the influencer’s handbook, the ultimate guide to beginning, improving and taking your influencer game to the next level. I have been on all sides of the influencer world for the past 15 years and in that time I have come to know what works and what doesn’t both as an influencer and as a brand. In this book you will learn how to: - Set up and optimize your social media accounts - Perfect your personal brand to attract brand deals - Land paid collaborations regardless of your follower count - Grow your social media accounts - Beat the algorithm - Use hashtags - Act around brands - Get discovered by brands - Shoot insta-worthy content - Shoot branded content - Make brands love you - Speak influencer lingo - Go about follower outreach - Work with PR Firms & Agencies - Charge for collaborations - Turn down collaborations - Get free views and followers - Learn about - Make educated decisions when it comes to buying followers & paid advertising - Launch your own influencer website & More
The Influencer's Edge: Unleashing Success with Runway Influence
Author: FH Faruk
Publisher: BookRix
ISBN: 3755443368
Category : Juvenile Fiction
Languages : en
Pages : 43
Book Description
The Influencer's Edge: Unleashing Success with FH Academy The Book Written by FH Faruk Welcome to "The Influencer's Edge: Unleashing Success with FH Academy," a comprehensive guide designed to help aspiring influencers navigate the dynamic world of digital influence. In this book, we will explore the strategies, techniques, and mindset required to not only establish a strong personal brand but also to unlock the full potential of your influence and create a lasting impact on your audience. From finding your unique voice to mastering the art of content creation, building genuine connections, and effectively monetizing your influence, this book will equip you with the tools and knowledge needed to thrive in the competitive influencer landscape.
Publisher: BookRix
ISBN: 3755443368
Category : Juvenile Fiction
Languages : en
Pages : 43
Book Description
The Influencer's Edge: Unleashing Success with FH Academy The Book Written by FH Faruk Welcome to "The Influencer's Edge: Unleashing Success with FH Academy," a comprehensive guide designed to help aspiring influencers navigate the dynamic world of digital influence. In this book, we will explore the strategies, techniques, and mindset required to not only establish a strong personal brand but also to unlock the full potential of your influence and create a lasting impact on your audience. From finding your unique voice to mastering the art of content creation, building genuine connections, and effectively monetizing your influence, this book will equip you with the tools and knowledge needed to thrive in the competitive influencer landscape.
The Influencer’s Edge: Mastering the Art of Digital Charisma
Author: Roy Hope
Publisher: Richards Education
ISBN:
Category : Business & Economics
Languages : en
Pages : 150
Book Description
In the dynamic world of social media, the power of influence is undeniable. Whether you're an aspiring content creator or seeking to elevate your digital presence, "The Influencer’s Edge: Mastering the Art of Digital Charisma" offers a comprehensive roadmap to achieving success and making a lasting impact online. Authored by a seasoned expert in digital marketing, this book is packed with actionable strategies, insightful tips, and practical advice across ten detailed chapters. From crafting compelling content and engaging a loyal audience to forging lucrative partnerships and scaling your personal brand, every aspect of the influencer journey is covered. Learn how to define your niche, master content creation, grow and engage your audience, monetize your influence, and much more. Navigate the complexities of brand collaborations, manage your online presence effectively, and stay ahead of industry trends to keep your content fresh and relevant. "The Influencer’s Edge" is more than just a guide—it's your mentor in print, equipping you with everything you need to know to build a thriving digital empire. Ready to transform your passion into a profession? Your journey starts here.
Publisher: Richards Education
ISBN:
Category : Business & Economics
Languages : en
Pages : 150
Book Description
In the dynamic world of social media, the power of influence is undeniable. Whether you're an aspiring content creator or seeking to elevate your digital presence, "The Influencer’s Edge: Mastering the Art of Digital Charisma" offers a comprehensive roadmap to achieving success and making a lasting impact online. Authored by a seasoned expert in digital marketing, this book is packed with actionable strategies, insightful tips, and practical advice across ten detailed chapters. From crafting compelling content and engaging a loyal audience to forging lucrative partnerships and scaling your personal brand, every aspect of the influencer journey is covered. Learn how to define your niche, master content creation, grow and engage your audience, monetize your influence, and much more. Navigate the complexities of brand collaborations, manage your online presence effectively, and stay ahead of industry trends to keep your content fresh and relevant. "The Influencer’s Edge" is more than just a guide—it's your mentor in print, equipping you with everything you need to know to build a thriving digital empire. Ready to transform your passion into a profession? Your journey starts here.
The Influencer
Author: Abhaidev
Publisher:
ISBN: 9781637906880
Category :
Languages : en
Pages :
Book Description
What if we have been wrong about this world this whole time? What if only a few gifted individuals decide the fate of it? What if impossible is quite possible? One of the prime minister's many assistants, Aditya is no ordinary man. He is instead what some people call an Influencer. Yes! Literally! He is one of the few fortunate men who with the power of their minds can make other people agreeable and servile. To the outside world, Aditya is just another employee on the government's payroll. But secretly, he is part of a shadow organization called WIS. With his special abilities, Aditya helps the most powerful man in his country, the PM, to have the better end of the deal. Life for Aditya had been smooth until one careless mistake precipitates into his wife knowing his big secret. WIS can tolerate anything but not a defector. It takes WIS some time but eventually they find out Aditya's big goof up. It, therefore, declares war on the renegade. Aditya's death is what they want. What will Aditya do? How will he fight this decree of the behemoth that once nurtured him? The Influencer is a story of a man who has never taken no for an answer. It's a thrilling account of a single man who is facing the wrath of a powerful but dubious organization with highly-skilled, super assassins at its disposal. Will Aditya succeed in dodging WIS? Or will the evil organization get what it wants? How far will this fugitive go to protect everything he cherishes?
Publisher:
ISBN: 9781637906880
Category :
Languages : en
Pages :
Book Description
What if we have been wrong about this world this whole time? What if only a few gifted individuals decide the fate of it? What if impossible is quite possible? One of the prime minister's many assistants, Aditya is no ordinary man. He is instead what some people call an Influencer. Yes! Literally! He is one of the few fortunate men who with the power of their minds can make other people agreeable and servile. To the outside world, Aditya is just another employee on the government's payroll. But secretly, he is part of a shadow organization called WIS. With his special abilities, Aditya helps the most powerful man in his country, the PM, to have the better end of the deal. Life for Aditya had been smooth until one careless mistake precipitates into his wife knowing his big secret. WIS can tolerate anything but not a defector. It takes WIS some time but eventually they find out Aditya's big goof up. It, therefore, declares war on the renegade. Aditya's death is what they want. What will Aditya do? How will he fight this decree of the behemoth that once nurtured him? The Influencer is a story of a man who has never taken no for an answer. It's a thrilling account of a single man who is facing the wrath of a powerful but dubious organization with highly-skilled, super assassins at its disposal. Will Aditya succeed in dodging WIS? Or will the evil organization get what it wants? How far will this fugitive go to protect everything he cherishes?
The Go-Giver Influencer
Author: Bob Burg
Publisher: Penguin
ISBN: 1591846374
Category : Business & Economics
Languages : en
Pages : 194
Book Description
From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.
Publisher: Penguin
ISBN: 1591846374
Category : Business & Economics
Languages : en
Pages : 194
Book Description
From the bestselling authors of The Go-Giver, Go-Givers Sell More, and The Go-Giver Leader comes another compelling parable about the paradox of getting ahead by placing other people's interests first. The Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet foods. Each has something the other wants. To Jackson, Smith & Banks represents the possibility of reaching more animals with his products--if he can negotiate terms and conditions that will protect his company's integrity. To Gillian, Angels Clothed in Fur could give her company a distinctive, uniquely high-quality line that will help them stand out from their competitors--if Angels Clothed in Fur can be persuaded to give them an exclusive. At first, the negotiations are adversarial and frustrating. Then, coincidentally, Gillian and Jackson each encounter a mysterious yet kindly mentor. Over the next week, while neither one realizes the other is doing the same, both Gillian and Jackson learn the heart of both mentors' philosophies: The Five Secrets of Genuine Influence. The story ends in a way that surprises everyone--and with lessons we can all apply in our efforts to resolve conflicts and influence others.
Influencer
Author: T. Bettina Cornwell
Publisher: Routledge
ISBN: 1000317862
Category : Business & Economics
Languages : en
Pages : 113
Book Description
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
Publisher: Routledge
ISBN: 1000317862
Category : Business & Economics
Languages : en
Pages : 113
Book Description
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
The Influencer Industry
Author: Emily Hund
Publisher: Princeton University Press
ISBN: 0691234086
Category : Business & Economics
Languages : en
Pages : 232
Book Description
A critical history of the social media influencer's rise to global prominence.
Publisher: Princeton University Press
ISBN: 0691234086
Category : Business & Economics
Languages : en
Pages : 232
Book Description
A critical history of the social media influencer's rise to global prominence.