The Activation Imperative PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Activation Imperative PDF full book. Access full book title The Activation Imperative by William Rosen. Download full books in PDF and EPUB format.
Author: William Rosen
Publisher: Rowman & Littlefield
ISBN: 1442257059
Category : Business & Economics
Languages : en
Pages : 223
Get Book Here
Book Description
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.
Author: William Rosen
Publisher: Rowman & Littlefield
ISBN: 1442257059
Category : Business & Economics
Languages : en
Pages : 223
Get Book Here
Book Description
How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment? How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results? In The Activation Imperative, William Rosen and Laurence Minsky provide a straightforward guide for marketers to move beyond building brands to activating them—from simply projecting what a brand is to optimizing what it does—to move people closer to transaction. Drawing on years of research and experience with the world’s most sophisticated brands, Rosen and Minsky share a unifying cross-discipline marketing approach designed to impact critical behaviors and more effectively drive business results. They reveal how today’s more personalized and trackable communications illuminate tremendous diversity in paths-to-purchase and explain how to leverage this data to develop more effective strategies and creative targeted to individual inflection points. With actionable advice and best-in-class examples, Rosen and Minsky offer marketers a road map to manage today’s increasingly fragmented marketing landscape to more effectively and efficiently build brands and business.
Author: Hans Jonas
Publisher: University of Chicago Press
ISBN: 0226405974
Category : Philosophy
Languages : en
Pages : 267
Get Book Here
Book Description
Hans Jonas here rethinks the foundations of ethics in light of the awesome transformations wrought by modern technology: the threat of nuclear war, ecological ravage, genetic engineering, and the like. Though informed by a deep reverence for human life, Jonas's ethics is grounded not in religion but in metaphysics, in a secular doctrine that makes explicit man's duties toward himself, his posterity, and the environment. Jonas offers an assessment of practical goals under present circumstances, ending with a critique of modern utopianism.
Author: Marja-Leena Sorjonen
Publisher: John Benjamins Publishing Company
ISBN: 9027265526
Category : Language Arts & Disciplines
Languages : en
Pages : 443
Get Book Here
Book Description
In middle-class Anglo-speaking circles imperatives are considered impolite forms that command another to do something; etiquette manuals recommend avoiding them. The papers in this collection de-construct such lay beliefs. Through the empirical examination of everyday and institutional interaction across a range of languages, they show that imperatives are routinely used for constructing turns that further sociality in interactional situations. Moreover, they show that for understanding the use of an imperatively formatted turn, its specific design (whether it contains, e.g., an overt subject, object, modal particles, or diminutives), and its sequential and temporal positioning in verbal and embodied activities are crucial. The fact that the same type of imperative turn is appropriate under the same circumstances across linguistically diverse cultures suggests that there are common aspects of imperative turn design and common pragmatic dimensions of situations warranting their use. The volume provides new insights into the resources and processes involved when social actors try to get another to do something.
Author: Michael Barnett
Publisher: Cornell University Press
ISBN: 0801465087
Category : Political Science
Languages : en
Pages : 324
Get Book Here
Book Description
Years of tremendous growth in response to complex emergencies have left a mark on the humanitarian sector. Various matters that once seemed settled are now subjects of intense debate. What is humanitarianism? Is it limited to the provision of relief to victims of conflict, or does it include broader objectives such as human rights, democracy promotion, development, and peacebuilding? For much of the last century, the principles of humanitarianism were guided by neutrality, impartiality, and independence. More recently, some humanitarian organizations have begun to relax these tenets. The recognition that humanitarian action can lead to negative consequences has forced humanitarian organizations to measure their effectiveness, to reflect on their ethical positions, and to consider not only the values that motivate their actions but also the consequences of those actions. In the indispensable Humanitarianism in Question, Michael Barnett and Thomas G. Weiss bring together scholars from a variety of disciplines to address the humanitarian identity crisis, including humanitarianism's relationship to accountability, great powers, privatization and corporate philanthropy, warlords, and the ethical evaluations that inform life-and-death decision making during and after emergencies.
Author: Alphonso Lingis
Publisher: Indiana University Press
ISBN: 9780253212313
Category : Philosophy
Languages : en
Pages : 250
Get Book Here
Book Description
". . . a more compelling reading of Kant than any I have ever seen." —David Farrell Krell In this provocative book, Alphonso Lingis argues that not only our thought is governed by an imperative, as Kant had maintained, but, rather, our sensual, sensing, perceiving, and emotional life is continually regulated by imperatives that come to us from the world around us. Through a series of phenomenological sketches drawn from life experiences, Lingis shows that there are directives in the natural world and in our interactions with others that govern our thought and behavior.
Author: Geoffrey Gertz
Publisher:
ISBN: 9780815732556
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
The achievements and legacy of the Wolfensohn Center for Development at Brookings The Imperative of Development highlights the research and policy analysis produced by the Wolfensohn Center for Development at Brookings. The Center, which operated from 2006 to 2011, was the first home at Brookings for research on international development. It sought to help identify effective solutions to key development challenges in order to create a more prosperous and stable world. Founded by James and Elaine Wolfensohn, the Center's mission was to "to create knowledge that leads to action with real, scaled-up, and lasting development impact." This volume reviews the Center's achievements and lasting legacy, combining highlights of its most important research with new essays that examine the context and impact of that research. Six primary research streams of the Wolfensohn Center's work are highlighted in The Imperative of Development: the shifting structure of the world economy in the twenty-first century; the challenge of scaling up the impact of development interventions; the effectiveness of development assistance; how to promote economic and social inclusion for Middle Eastern youth; the case for investing in early child development; and the need for global governance reform. In each chapter, a scholar associated with the particular research topic provides an overview of the issue and its broader context, then describes the Center's work on the topic and the subsequent influence and impact of these efforts. The Imperative of Development chronicles the growth and expansion of the first center for development research in Brookings's 100-year history and traces how the seeds of this initiative continue to bear fruit.
Author: Hidemitsu Takahashi
Publisher: John Benjamins Publishing
ISBN: 9027223890
Category : Language Arts & Disciplines
Languages : en
Pages : 261
Get Book Here
Book Description
This volume offers the first comprehensive description of English imperatives made from a Cognitive Linguistic perspective. It proposes a new way of explaining the meaning and function of the imperative independently of illocutionary act classifications, which allows for quantifying the strength of imperative force in terms of parameters and numerical values. Furthermore, the book applies the theory of Construction Grammar to account for the felicity of imperatives in complex sentences. The model of description explains explicitly a wide range of phenomena, including frequency of use, prototypical vs. non-prototypical uses of the English imperative and the choice between longer vs. shorter directives including the imperative. A Cognitive Linguistic Analysis of the English Imperative: With Special Reference to Japanese Imperatives is intended for both researchers and students interested in the English imperative and Directive Speech Acts at large and for the linguists working within the Cognitive Linguistics and/or Construction Grammar approach.
Author: Elizabeth Anderson
Publisher: Princeton University Press
ISBN: 0691158118
Category : Political Science
Languages : en
Pages : 260
Get Book Here
Book Description
A powerful new argument for reviving the ideal of racial integration More than forty years have passed since Congress, in response to the Civil Rights Movement, enacted sweeping antidiscrimination laws in the Civil Rights Act of 1964, the Voting Rights Act of 1965, and the Fair Housing Act of 1968. As a signal achievement of that legacy, in 2008, Americans elected their first African American president. Some would argue that we have finally arrived at a postracial America, but The Imperative of Integration indicates otherwise. Elizabeth Anderson demonstrates that, despite progress toward racial equality, African Americans remain disadvantaged on virtually all measures of well-being. Segregation remains a key cause of these problems, and Anderson skillfully shows why racial integration is needed to address these issues. Weaving together extensive social science findings—in economics, sociology, and psychology—with political theory, this book provides a compelling argument for reviving the ideal of racial integration to overcome injustice and inequality, and to build a better democracy. Considering the effects of segregation and integration across multiple social arenas, Anderson exposes the deficiencies of racial views on both the right and the left. She reveals the limitations of conservative explanations for black disadvantage in terms of cultural pathology within the black community and explains why color blindness is morally misguided. Multicultural celebrations of group differences are also not enough to solve our racial problems. Anderson provides a distinctive rationale for affirmative action as a tool for promoting integration, and explores how integration can be practiced beyond affirmative action. Offering an expansive model for practicing political philosophy in close collaboration with the social sciences, this book is a trenchant examination of how racial integration can lead to a more robust and responsive democracy.
Author: Colin Klein
Publisher: National Geographic Books
ISBN: 0262029707
Category : Philosophy
Languages : en
Pages : 0
Get Book Here
Book Description
A novel theory of pain, according to which pains are imperatives—commands issued by the body, ordering you to protect the injured part. In What the Body Commands, Colin Klein proposes and defends a novel theory of pain. Klein argues that pains are imperative; they are sensations with a content, and that content is a command to protect the injured part of the body. He terms this view “imperativism about pain,” and argues that imperativism can account for two puzzling features of pain: its strong motivating power and its uninformative nature. Klein argues that the biological purpose of pain is homeostatic; like hunger and thirst, pain helps solve a challenge to bodily integrity. It does so by motivating you to act in ways that help the body recover. If you obey pain's command, you get better (in ordinary circumstances). He develops his account to handle a variety of pain phenomena and applies it to solve a number of historically puzzling cases. Klein's intent is to defend the imperativist view in a pure form—without requiring pain to represent facts about the world. Klein presents a model of imperative content showing that intrinsically motivating sensations are best understood as imperatives, and argues that pain belongs to this class. He considers the distinction between pain and suffering; explains how pain motivates; addresses variations among pains; and offers an imperativist account of maladaptive pains, pains that don't appear to hurt, masochism, and why pain feels bad.
Author: Michael Fullan
Publisher: Corwin Press
ISBN: 1412996104
Category : Business & Economics
Languages : en
Pages : 97
Get Book Here
Book Description
Achieve system wide progress --
