Author: Suzanne Wilson-Higgins
Publisher: Chandos Publishing
ISBN: 0081020198
Category : Language Arts & Disciplines
Languages : en
Pages : 218
Book Description
The convergence of online book selling, digital printing, digital document workflow management and the computerization of small parcel logistics created a unique opportunity to create a viable commercial model for printing and supplying books on demand. This innovation was swiftly embraced by the academic publishing community heralding the rescue of the languishing academic monograph. The possibilities captured the imagination of creative academic and niche publishers enabling custom publishing, student editions of monographs, self-compiled wiki books and even the establishment of new university presses and open access publishers. The Impact of Print on-Demand on Academic Books takes an in-depth look at this phenomenon by looking back on two decades of innovation, reviewing the present state of academic publishing with respect to works being printed on demand and compiling the current forecasts and speculation about the future of academic and niche publishing given the impact of print on-demand. - Presents knowledge on the print-on-demand industry and chronicles developments and their impact on publishing - Provides a useful guide for practitioners and students of publishing, and is ideal for academic publishing historians and business academics interested in innovation and digital developments - Includes an international perspective, with information from Europe, North America, Australia, and Singapore/China - Chronicles business case studies collected from interviews with key individuals from companies who have shaped, or are shaping, the academic POD landscape
The Impact of Print-On-Demand on Academic Books
Author: Suzanne Wilson-Higgins
Publisher: Chandos Publishing
ISBN: 0081020198
Category : Language Arts & Disciplines
Languages : en
Pages : 218
Book Description
The convergence of online book selling, digital printing, digital document workflow management and the computerization of small parcel logistics created a unique opportunity to create a viable commercial model for printing and supplying books on demand. This innovation was swiftly embraced by the academic publishing community heralding the rescue of the languishing academic monograph. The possibilities captured the imagination of creative academic and niche publishers enabling custom publishing, student editions of monographs, self-compiled wiki books and even the establishment of new university presses and open access publishers. The Impact of Print on-Demand on Academic Books takes an in-depth look at this phenomenon by looking back on two decades of innovation, reviewing the present state of academic publishing with respect to works being printed on demand and compiling the current forecasts and speculation about the future of academic and niche publishing given the impact of print on-demand. - Presents knowledge on the print-on-demand industry and chronicles developments and their impact on publishing - Provides a useful guide for practitioners and students of publishing, and is ideal for academic publishing historians and business academics interested in innovation and digital developments - Includes an international perspective, with information from Europe, North America, Australia, and Singapore/China - Chronicles business case studies collected from interviews with key individuals from companies who have shaped, or are shaping, the academic POD landscape
Publisher: Chandos Publishing
ISBN: 0081020198
Category : Language Arts & Disciplines
Languages : en
Pages : 218
Book Description
The convergence of online book selling, digital printing, digital document workflow management and the computerization of small parcel logistics created a unique opportunity to create a viable commercial model for printing and supplying books on demand. This innovation was swiftly embraced by the academic publishing community heralding the rescue of the languishing academic monograph. The possibilities captured the imagination of creative academic and niche publishers enabling custom publishing, student editions of monographs, self-compiled wiki books and even the establishment of new university presses and open access publishers. The Impact of Print on-Demand on Academic Books takes an in-depth look at this phenomenon by looking back on two decades of innovation, reviewing the present state of academic publishing with respect to works being printed on demand and compiling the current forecasts and speculation about the future of academic and niche publishing given the impact of print on-demand. - Presents knowledge on the print-on-demand industry and chronicles developments and their impact on publishing - Provides a useful guide for practitioners and students of publishing, and is ideal for academic publishing historians and business academics interested in innovation and digital developments - Includes an international perspective, with information from Europe, North America, Australia, and Singapore/China - Chronicles business case studies collected from interviews with key individuals from companies who have shaped, or are shaping, the academic POD landscape
How to Publish Academic Books: A Guide to Publishing Monographs, Edited Volumes, Textbooks, and Theses
Author: Nitin Liladhar Rane
Publisher: Deep Science Publishing
ISBN: 8198293582
Category : Language Arts & Disciplines
Languages : en
Pages : 236
Book Description
The academic book publishing sector has a key function when it comes to knowledge production and dissemination across various disciplines. For researchers, scholars, and educators, the process of moving from concept to publication is rarely a trivial task, and often involves the use of imagination, perseverance, and teamwork. Publishing a monograph, an edited volume or a textbook, or turning your thesis into a book can be painful. This book will help you demystify the world of academic book publishing, offering authors a guide to navigating the complicated process with success. This guide aims to provide authors with the knowledge of tools and resources needed to publish a book that reflects their research. If you want a sneak peek into the workings of scholarly publishing, it features advice from senior authors, publishers and academics with an intimate familiarity with the academic publishing process. Divided into chapters, the book covers the major elements of the publishing journey: steps to writing the proposal, advice on working with publishers, and challenges of the current moment, like open access and new fields of study. The first step to getting published is learning to write a scholarly manuscript or book proposal. Writers need to know how to present their research in front of potential publishers. It necessitates, then, not just a firm grasp on the work in question but a facility for conveying the relevance of the work and its potential to make a difference. Therefore, it is very important to tread carefully through the relationship with the publishers, as the success of publishing partnerships relies heavily on trust, collaboration, and shared vision for the book. Open access publishing for scientific journals has played an increasingly important role in the ever-evolving academic world. There are new ways for authors to disseminate their work and increase the accessibility of research through open access. It is an exciting time to be an author, but it is also a challenging time in terms of financial viability and finding new publishing models. This section deeply studies the influence of open access so that authors can better develop books around it. Many students work years on their theses, and getting them published can greatly aid their academic careers. It is not simply editing; this means changing the format to suit for wider academic publication and conforming to the expectations of the publisher. This book is a road map for authors making this transition. For authors in emerging or interdisciplinary fields, publishing can bring unique challenges. There may not be established publishing pathways in these fields, or the intended audience may be smaller and more specialized. Despite these challenges, there are great rewards to publishing in such fields, and this book outlines strategies to achieve their success. Authors will discover how to seek the ideal publisher, determine their target market, and how to frame their work to have a noteworthy effect in their area. Technological advancements, global trends, and academic expectations have all combined to shape the future of academic book publishing. By the end of this book, readers will be equipped with a fundamental understanding of the academic publishing process. From preparing manuscripts and working with publishers to navigating new models of publishing, this guide arms authors with practical advice and strategies to ensure their research becomes a published book. It is our goal that this book helps those who hope to disseminate their research through publication of scholarly books.
Publisher: Deep Science Publishing
ISBN: 8198293582
Category : Language Arts & Disciplines
Languages : en
Pages : 236
Book Description
The academic book publishing sector has a key function when it comes to knowledge production and dissemination across various disciplines. For researchers, scholars, and educators, the process of moving from concept to publication is rarely a trivial task, and often involves the use of imagination, perseverance, and teamwork. Publishing a monograph, an edited volume or a textbook, or turning your thesis into a book can be painful. This book will help you demystify the world of academic book publishing, offering authors a guide to navigating the complicated process with success. This guide aims to provide authors with the knowledge of tools and resources needed to publish a book that reflects their research. If you want a sneak peek into the workings of scholarly publishing, it features advice from senior authors, publishers and academics with an intimate familiarity with the academic publishing process. Divided into chapters, the book covers the major elements of the publishing journey: steps to writing the proposal, advice on working with publishers, and challenges of the current moment, like open access and new fields of study. The first step to getting published is learning to write a scholarly manuscript or book proposal. Writers need to know how to present their research in front of potential publishers. It necessitates, then, not just a firm grasp on the work in question but a facility for conveying the relevance of the work and its potential to make a difference. Therefore, it is very important to tread carefully through the relationship with the publishers, as the success of publishing partnerships relies heavily on trust, collaboration, and shared vision for the book. Open access publishing for scientific journals has played an increasingly important role in the ever-evolving academic world. There are new ways for authors to disseminate their work and increase the accessibility of research through open access. It is an exciting time to be an author, but it is also a challenging time in terms of financial viability and finding new publishing models. This section deeply studies the influence of open access so that authors can better develop books around it. Many students work years on their theses, and getting them published can greatly aid their academic careers. It is not simply editing; this means changing the format to suit for wider academic publication and conforming to the expectations of the publisher. This book is a road map for authors making this transition. For authors in emerging or interdisciplinary fields, publishing can bring unique challenges. There may not be established publishing pathways in these fields, or the intended audience may be smaller and more specialized. Despite these challenges, there are great rewards to publishing in such fields, and this book outlines strategies to achieve their success. Authors will discover how to seek the ideal publisher, determine their target market, and how to frame their work to have a noteworthy effect in their area. Technological advancements, global trends, and academic expectations have all combined to shape the future of academic book publishing. By the end of this book, readers will be equipped with a fundamental understanding of the academic publishing process. From preparing manuscripts and working with publishers to navigating new models of publishing, this guide arms authors with practical advice and strategies to ensure their research becomes a published book. It is our goal that this book helps those who hope to disseminate their research through publication of scholarly books.
The History of Oxford University Press
Author: Ian Anders Gadd
Publisher: Oxford University Press
ISBN: 0199574790
Category : History
Languages : en
Pages : 786
Book Description
Features: --Written by thirteen contributors, experts in their fields of history, publishing, and printing --Includes almost 200 illustrations --Contains maps showing the growth and extent of Press activity in Oxford at different points in the period covered by the volume --Draws extensively on material from the Oxford University Archives. The story of Oxford University Press spans five centuries of printing and publishing. Beginning with the first presses set up in Oxford in the fifteenth century and the later establishment of a university printing house, it leads through the publication of bibles, scholarly works, and the Oxford English Dictionary, to a twentieth-century expansion that created the largest university press in the world, playing a part in research, education, and language learning in more than 50 countries. With access to extensive archives, The History of OUP traces the impact of long-term changes in printing technology and the business of publishing. It also considers the effects of wider trends in education, reading, and scholarship, in international trade and the spreading influence of the English language, and in cultural and social history - both in Oxford and through its presence around the world. This FIRST volume begins with the successive attempts to establish printing at Oxford from 1478 onwards. Ian Gadd and sixteen expert contributors chart the activities of individual university printers, the eventual establishment of a university printing house, its relationship with the University, and influential developments in printing under Archbishop Laud, John Fell, and William Blackstone. They explore the range of scholarly and religious works produced, together with the growing influence of the University Press on the city of Oxford, and its place in the book trade in general. By the late eighteenth century, the University Press was both printer and publisher. This SECOND volume charts its rich and complicated history between 1780 and 1896, when transformations in the way books were printed led, in turn, to greater expertise in distributing and selling Oxford books. Simon Eliot and twelve expert contributors look at the relationship of the Press with the wider book trade, and with the University and city of Oxford. They also explore the growing range of books produced - including, above all, the creation and initial publication of the Oxford English Dictionary. Readership: In the THIRD volume, the twentieth century brought new horizons to Oxford University Press as offices were opened in the USA (in 1896), Canada, Australia, India, Pakistan, East Asia, and Africa. Wm Roger Louis and 22 expert contributors explore the growth of OUP's publishing, not only in works of scholarship and religion, but also in dictionaries, reference works, and literature for general readers, and in publishing for education and English language teaching. They trace OUP's relationship with the University and city of Oxford, and its place in London and the international book trade. The volume also considers the technological revolution that led to the decline of the printing business in Oxford, and the new challenges of managing a much larger organization that were identified by the influential Waldock Report of 1970. -- Those interested in publishing history, company histories, book history, cultural and industrial history, and the history of Oxford particularly. It will appeal to academics working and teaching in these subjects, and also to authors, academics, and readers connected with Oxford or OUP. Publishers note.
Publisher: Oxford University Press
ISBN: 0199574790
Category : History
Languages : en
Pages : 786
Book Description
Features: --Written by thirteen contributors, experts in their fields of history, publishing, and printing --Includes almost 200 illustrations --Contains maps showing the growth and extent of Press activity in Oxford at different points in the period covered by the volume --Draws extensively on material from the Oxford University Archives. The story of Oxford University Press spans five centuries of printing and publishing. Beginning with the first presses set up in Oxford in the fifteenth century and the later establishment of a university printing house, it leads through the publication of bibles, scholarly works, and the Oxford English Dictionary, to a twentieth-century expansion that created the largest university press in the world, playing a part in research, education, and language learning in more than 50 countries. With access to extensive archives, The History of OUP traces the impact of long-term changes in printing technology and the business of publishing. It also considers the effects of wider trends in education, reading, and scholarship, in international trade and the spreading influence of the English language, and in cultural and social history - both in Oxford and through its presence around the world. This FIRST volume begins with the successive attempts to establish printing at Oxford from 1478 onwards. Ian Gadd and sixteen expert contributors chart the activities of individual university printers, the eventual establishment of a university printing house, its relationship with the University, and influential developments in printing under Archbishop Laud, John Fell, and William Blackstone. They explore the range of scholarly and religious works produced, together with the growing influence of the University Press on the city of Oxford, and its place in the book trade in general. By the late eighteenth century, the University Press was both printer and publisher. This SECOND volume charts its rich and complicated history between 1780 and 1896, when transformations in the way books were printed led, in turn, to greater expertise in distributing and selling Oxford books. Simon Eliot and twelve expert contributors look at the relationship of the Press with the wider book trade, and with the University and city of Oxford. They also explore the growing range of books produced - including, above all, the creation and initial publication of the Oxford English Dictionary. Readership: In the THIRD volume, the twentieth century brought new horizons to Oxford University Press as offices were opened in the USA (in 1896), Canada, Australia, India, Pakistan, East Asia, and Africa. Wm Roger Louis and 22 expert contributors explore the growth of OUP's publishing, not only in works of scholarship and religion, but also in dictionaries, reference works, and literature for general readers, and in publishing for education and English language teaching. They trace OUP's relationship with the University and city of Oxford, and its place in London and the international book trade. The volume also considers the technological revolution that led to the decline of the printing business in Oxford, and the new challenges of managing a much larger organization that were identified by the influential Waldock Report of 1970. -- Those interested in publishing history, company histories, book history, cultural and industrial history, and the history of Oxford particularly. It will appeal to academics working and teaching in these subjects, and also to authors, academics, and readers connected with Oxford or OUP. Publishers note.
The History of Oxford University Press: Volume IV
Author: Keith Robbins
Publisher: Oxford University Press
ISBN: 0192519581
Category : History
Languages : en
Pages : 864
Book Description
The story of Oxford University Press spans five centuries of printing and publishing. Beginning with the first presses set up in Oxford in the fifteenth century and the later establishment of a university printing house, it leads through the publication of bibles, scholarly works, and the Oxford English Dictionary, to a twentieth-century expansion that created the largest university press in the world, playing a part in research, education, and language learning in more than 50 countries. With access to extensive archives, the four-volume History of OUP traces the impact of long-term changes in printing technology and the business of publishing. It also considers the effects of wider trends in education, reading, and scholarship, in international trade and the spreading influence of the English language, and in cultural and social history - both in Oxford and through its presence around the world. In the decades after 1970 Oxford University Press met new challenges but also a period of unprecedented growth. In this concluding volume, Keith Robbins and 21 expert contributors assess OUP's changing structure, its academic mission, and its business operations through years of economic turbulence and continuous technological change. The Press repositioned itself after 1970: it brought its London Business to Oxford, closed its Printing House, and rapidly developed new publishing for English language teaching in regions far beyond its traditional markets. Yet in an increasingly competitive worldwide industry, OUP remained the department of a major British university, sharing its commitment to excellence in scholarship and education. The resulting opportunities and sometimes tensions are traced here through detailed consideration of OUP's business decisions, the vast range of its publications, and the dynamic role of its overseas offices. Concluding in 2004 with new forms of digital publishing, The History of OUP sheds new light on the cultural, educational, and business life of the English-speaking world in the late twentieth century.
Publisher: Oxford University Press
ISBN: 0192519581
Category : History
Languages : en
Pages : 864
Book Description
The story of Oxford University Press spans five centuries of printing and publishing. Beginning with the first presses set up in Oxford in the fifteenth century and the later establishment of a university printing house, it leads through the publication of bibles, scholarly works, and the Oxford English Dictionary, to a twentieth-century expansion that created the largest university press in the world, playing a part in research, education, and language learning in more than 50 countries. With access to extensive archives, the four-volume History of OUP traces the impact of long-term changes in printing technology and the business of publishing. It also considers the effects of wider trends in education, reading, and scholarship, in international trade and the spreading influence of the English language, and in cultural and social history - both in Oxford and through its presence around the world. In the decades after 1970 Oxford University Press met new challenges but also a period of unprecedented growth. In this concluding volume, Keith Robbins and 21 expert contributors assess OUP's changing structure, its academic mission, and its business operations through years of economic turbulence and continuous technological change. The Press repositioned itself after 1970: it brought its London Business to Oxford, closed its Printing House, and rapidly developed new publishing for English language teaching in regions far beyond its traditional markets. Yet in an increasingly competitive worldwide industry, OUP remained the department of a major British university, sharing its commitment to excellence in scholarship and education. The resulting opportunities and sometimes tensions are traced here through detailed consideration of OUP's business decisions, the vast range of its publications, and the dynamic role of its overseas offices. Concluding in 2004 with new forms of digital publishing, The History of OUP sheds new light on the cultural, educational, and business life of the English-speaking world in the late twentieth century.
The Academic Book of the Future
Author: Rebecca E. Lyons
Publisher: Springer
ISBN: 1137595779
Category : Performing Arts
Languages : en
Pages : 168
Book Description
This book is open access under a CC-BY licence. Part of the AHRC/British Library Academic Book of the Future Project, this book interrogates current and emerging contexts of academic books from the perspectives of thirteen expert voices from the connected communities of publishing, academia, libraries, and bookselling.
Publisher: Springer
ISBN: 1137595779
Category : Performing Arts
Languages : en
Pages : 168
Book Description
This book is open access under a CC-BY licence. Part of the AHRC/British Library Academic Book of the Future Project, this book interrogates current and emerging contexts of academic books from the perspectives of thirteen expert voices from the connected communities of publishing, academia, libraries, and bookselling.
The Fundamentals of Printed Textile Design
Author: Alex Russell
Publisher: A&C Black
ISBN: 2940411476
Category : Design
Languages : en
Pages : 212
Book Description
This book provides an introduction to the creative skills, knowledge and processes required in order to produce a professional, creative and commercially aware portfolio of printed textiles.
Publisher: A&C Black
ISBN: 2940411476
Category : Design
Languages : en
Pages : 212
Book Description
This book provides an introduction to the creative skills, knowledge and processes required in order to produce a professional, creative and commercially aware portfolio of printed textiles.
Library Technology and User Services
Author: Anthony S. Chow
Publisher: Elsevier
ISBN: 1780632908
Category : Language Arts & Disciplines
Languages : en
Pages : 171
Book Description
Written as a technology guide for students, practitioners, and administrators, the focus of this book is on introducing current and future trends in library technology and automation within the larger context of strategic and systems planning, implementation, and continuous improvement. Technology is an essential resource for attaining both organizational and patron goals, and planning needs to emphasize the alignment between the clearly defined goals of each. For this alignment to occur on a consistent basis goals must be designed, or engineered, in a systematic fashion where technology fulfils the need to deliver the desired outcomes in an efficient, cost-effective manner. The concept of usability engineering is also examined, where the technology is planned, designed, and implemented in such a way as to maximize utility and ease-of-use for users and employees. Readers of this book will understand both the why and the how of library technology, planning, and implementation articulated in a simple, easy-to-understand fashion. - Delivered from academic, public, and school library media perspectives - Current and emerging technologies are discussed along with their current and future application in the field of library and information science - Technology planning and integration is explained using a systems design process with scenarios and case studies that are articulated in a step-wise, holistic fashion
Publisher: Elsevier
ISBN: 1780632908
Category : Language Arts & Disciplines
Languages : en
Pages : 171
Book Description
Written as a technology guide for students, practitioners, and administrators, the focus of this book is on introducing current and future trends in library technology and automation within the larger context of strategic and systems planning, implementation, and continuous improvement. Technology is an essential resource for attaining both organizational and patron goals, and planning needs to emphasize the alignment between the clearly defined goals of each. For this alignment to occur on a consistent basis goals must be designed, or engineered, in a systematic fashion where technology fulfils the need to deliver the desired outcomes in an efficient, cost-effective manner. The concept of usability engineering is also examined, where the technology is planned, designed, and implemented in such a way as to maximize utility and ease-of-use for users and employees. Readers of this book will understand both the why and the how of library technology, planning, and implementation articulated in a simple, easy-to-understand fashion. - Delivered from academic, public, and school library media perspectives - Current and emerging technologies are discussed along with their current and future application in the field of library and information science - Technology planning and integration is explained using a systems design process with scenarios and case studies that are articulated in a step-wise, holistic fashion
The Business of Scholarly Publishing
Author: Albert N. Greco
Publisher: Oxford University Press
ISBN: 0190626259
Category : Business & Economics
Languages : en
Pages : 225
Book Description
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research. How are publishers adapting this evolving environment? In The Business of Scholarly Publishing, Albert N. Greco examines this question through a detailed analysis of the business of the scholarly publishing in the United States since World War II. Drawing on an extensive review of the literature, statistical sources, and real examples from the author's experience in the industry, this book analyzes the changing circumstances of scholarly publishing. Greco turns a critical eye to the product, price, placement, promotion, and costs of scholarly books and journals with a primary emphasis on the trajectory over the last ten years. By including books, journals, pre-prints, and online repositories, the book covers the diverse range of academic publications and explains how publishers can address contemporary challenges across formats. Greco also pays special attention to the history and development of scholarly books and journals, intellectual property issues, contracts, and the impact of technology. The first study wholly devoted to the subject, The Business of Scholarly Publishing offers critical insights into the evolving business strategies and structures of a resilient industry.
Publisher: Oxford University Press
ISBN: 0190626259
Category : Business & Economics
Languages : en
Pages : 225
Book Description
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research. How are publishers adapting this evolving environment? In The Business of Scholarly Publishing, Albert N. Greco examines this question through a detailed analysis of the business of the scholarly publishing in the United States since World War II. Drawing on an extensive review of the literature, statistical sources, and real examples from the author's experience in the industry, this book analyzes the changing circumstances of scholarly publishing. Greco turns a critical eye to the product, price, placement, promotion, and costs of scholarly books and journals with a primary emphasis on the trajectory over the last ten years. By including books, journals, pre-prints, and online repositories, the book covers the diverse range of academic publications and explains how publishers can address contemporary challenges across formats. Greco also pays special attention to the history and development of scholarly books and journals, intellectual property issues, contracts, and the impact of technology. The first study wholly devoted to the subject, The Business of Scholarly Publishing offers critical insights into the evolving business strategies and structures of a resilient industry.
Books in the Digital Age
Author: John B. Thompson
Publisher: John Wiley & Sons
ISBN: 0745684998
Category : Social Science
Languages : en
Pages : 411
Book Description
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
Publisher: John Wiley & Sons
ISBN: 0745684998
Category : Social Science
Languages : en
Pages : 411
Book Description
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
Advertising and a Democratic Press
Author: C. Edwin Baker
Publisher: Princeton University Press
ISBN: 9780691021164
Category : Business & Economics
Languages : en
Pages : 222
Book Description
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Publisher: Princeton University Press
ISBN: 9780691021164
Category : Business & Economics
Languages : en
Pages : 222
Book Description
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.