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Author: Fang Wan
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 342
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Book Description
Author: Fang Wan
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 342
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Advertisements in the media have been scrutinized because of their continuous stereotypical depictions of unrealistic or idealized pictures of people (Richins, 1991). This scrutiny is based on the view that consumers will see these idealized images in the media and either consciously or unconsciously compare themselves to these images. In particular, it is suggested that thin and beautiful female models in advertisements have created dissatisfaction among women in relation to their bodies, a situation that may result in unhealthy practices such as eating disorders. This idea that idealized images in advertisements create body dissatisfaction has been widely examined in female populations but is virtually unexamined in male populations. This lack of research on males is, in part, the result of the prevailing myth that men are unaffected bu their actual or perceived body shape or size.
Author: Amanda Birch Bower
Publisher:
ISBN:
Category :
Languages : en
Pages : 246
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Book Description
The marketing literature is replete with evidence for the positive effects of using an attractive rather than an unattractive person in advertising on both ad and product evaluations (e.g., Baker and Churchill 1977; Belch, Belch, and Villareal 1987). However, consumer researchers are becoming more interested in the negative effects stemming from the use of the use of these highly attractive models (HAMs). Research has established that consumers may compare themselves to HAMs and that some women who compare themselves may feel badly about themselves as a result (e.g., Irving 1990; Martin and Kennedy 1993; Richins 1991). The present research investigates the process of comparison, providing an understanding of whether a woman will feel better or worse as a result of a HAM comparison. In addition, this research links the type of product included in the advertisement to the affective consequences of comparing herself to a HAM.
Author: Gina Simon
Publisher:
ISBN:
Category : Women in advertising
Languages : en
Pages : 70
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Book Description
Author: Vickie Rutledge Shields
Publisher: University of Pennsylvania Press
ISBN: 0812204026
Category : Social Science
Languages : en
Pages : 225
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Book Description
The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Author: Diane Barthel
Publisher: Temple University Press
ISBN: 1439904014
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising.
Author: Heather Paluso
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 158
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Book Description
Author: Roger Gomes
Publisher: Springer
ISBN: 3319131478
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Emily R. Hegg
Publisher:
ISBN:
Category : Body image disturbance
Languages : en
Pages : 112
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Book Description
This study investigated college females' general body dissatisfaction and the effects a health disclaimer attached to an airbrushed advertised image of a female model may have on the females' way of social comparison, internalization of the thin-ideal, and present body dissatisfaction, when compared to an image without such posted health disclaimer. To investigate males' perspective on such topic, additional questions were posed to explore male's preference of female body type and attitudes toward societal pressures. A sample of 20 women were interviewed and were presented images of various female models with and without a health disclaimer. A sample of 20 men were interviewed and were presented two images of female models of different stature. The women did not show any significant change in their body dissatisfaction regardless of the presence of a health disclaimer. The men, as expected, chose the female model of an average healthy stature as more attractive than the model of ultra-thin stature.
Author: Martha Levine
Publisher: BoD – Books on Demand
ISBN: 9535135813
Category : Psychology
Languages : en
Pages : 236
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Book Description
The authors in this book ask us to consider whether the perception of beauty has been defined by our genetics and culture over the years - has it grown and changed? Do certain neural connections define our emotional reactions to beauty? Does beauty follow any rules or laws? Can the aspiration toward beauty be detrimental? Can we divorce ourselves from dictates and sink into a mindful connection with our internal beauty? Can we move from the superficial where "beauty is only skin deep" to an intense appreciation of beauty in all of its variations. The Perception of Beauty will lead to a deeper understanding and contemplation of nature, art, and the world around us.
