The Handbook of Strategic Public Relations and Integrated Communications PDF Download
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Author: Clarke Caywood
Publisher: McGraw Hill Professional
ISBN: 9780786311316
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author: Clarke Caywood
Publisher: McGraw Hill Professional
ISBN: 9780786311316
Category : Business & Economics
Languages : en
Pages : 612
Get Book Here
Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Author: J. Stephen Kelly
Publisher: Racom Books
ISBN: 9781933199061
Category : Advertising
Languages : en
Pages : 0
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Book Description
A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As the marketplace evolved, it became more complex, [and] the makers and sellers invented what we now call "marketing" to solve the lack of maker/buyer closeness. In its simplest form, marketing is ... a number of activities makers/sellers use in an attempt to close the gap between themselves and the buyer. For example, the maker/seller now uses tools such as customer research, logistics, and distribution, marketing communication, and the like." From Part I, Reading 1
Author: J. Steven Kelly
Publisher: Racom Books
ISBN: 9781933199344
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A collection of essay and cases on customer-centered marketing by educators and practitioners in the field. "As long as there have been buyers, makers and sellers, there have been marketing challenges and opportunities. Historically ... the seller had immediate and personal contact with the buyer in the market [or] the bazaar ... While the system was personal, it wasn't very efficient ... As the marketplace evolved, it became more complex, [and] the makers and sellers invented what we now call "marketing" to solve the lack of maker/buyer closeness. In its simplest form, marketing is ... a number of activities makers/sellers use in an attempt to close the gap between themselves and the buyer. For example, the maker/seller now uses tools such as customer research, logistics, and distribution, marketing communication, and the like." From Part I, Reading 1.
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780131866300
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing communications program. The booklet provides step-by-step instructions about how to use the disk and gives brief explanations of the IMC concepts that are part of the program.
Author: Don Schultz
Publisher: Routledge
ISBN: 1317979605
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.
Author: Randy Hlavac
Publisher: CreateSpace
ISBN: 1495203662
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
There are many books out there on the theories behind the use of social media and mobile applications in marketing—but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results. Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your company’s high-value markets, and you will know what steps you need to take to successfully design, develop, deploy—and maintain—your own business’s social and mobile approach. A “how-to” guide for using social and mobile technologies to propel business profit and growth, Social IMC is sure to appeal to business executives and entrepreneurs worldwide, as well as to other types of organizational leaders. The strategies discussed in the text have been proven effective in a wide variety of models, including both for-profit and not-for-profit organizations and companies targeting businesses or consumers on international, national, local, and hyper-local scales.
Author:
Publisher:
ISBN: 9781622701872
Category :
Languages : en
Pages :
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Book Description
2018 International Mechanical Code (IMC) Quick-CardIn this unique quick-reference guide, a single, 6-page laminated card, you get most of the new International Mechanical Code essentials that you need to know, based on the current 2018 IMC.Features:Equipment & Appliances -Location & InstallationVentilationExhaust SystemsExhaust Systems - Kitchen Exhaust EquipmentDuct SystemsVents & ChimneysBoilers, Water Heaters & Pressure VesselsHydronic Piping
Author: Andrew Griffiths
Publisher: Springer Science & Business Media
ISBN: 184996159X
Category : Medical
Languages : en
Pages : 148
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Book Description
Pre-Hospital Anaesthesia is one of the most demanding interventions that can be made in the field. The exact incidence of failed intubation is difficult to quantify, but it is clear that it is higher than in hospital. Equally it is certain that anyone undertaking it should have clear instruction in the technique and a thorough understanding of all it entails. This handbook details the procedures, drugs and algorithms used by the crews of the Great North Air Ambulance who have been providing this life saving intervention since 2004. It draws on huge experience in the field and provides a spring board for any practitioner who wishes to take it on.
Author: International Code Council
Publisher:
ISBN: 9781609834784
Category : Building laws
Languages : en
Pages : 0
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Book Description
For the most current mechanical codes that address the design and installation of the most current mechanical systems, use the 2015 INTERNATIONAL MECHANICAL CODE SOFT COVER. Designed to provide comprehensive regulations for mechanical systems and equipment, it includes coverage of HVAC, exhaust systems, chimneys and vents, ducts, appliances, boilers, water heaters, refrigerators, hydronic piping, and solar systems. This valuable reference uses prescriptive- and performance- related provisions to establish minimum regulations for a variety of systems. This updated code includes information on condensate pumps, and the ventilation system for enclosed parking garages.
Author: Tim Mikkelsen
Publisher: Prentice Hall
ISBN: 9780132408547
Category : Computer software
Languages : en
Pages : 0
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Book Description
The basics of configuration management; An introduction to configuration management; Basic configuration management concepts; what next?; What tool do I use to get started?; Configuration management for the individual; Introduction to configuration management for the individual; Nightly development operations with RCS; Release operations; Maintenance operations; Beyond the basics; Choosing a tool for yourself; Recommendations for projects and problems; Next steps for the individual...; Configuration management for the team; Introduction to configuration management for the team; Getting the rest of the team involved with the process; Daily individual development operations with RCS; Daily team interactions; Group activities - pulling it all together; Group activities - getting something out the door again; Beyond the basics; Choosing a tool for your team; Recommendation for teams and team projects; Next steps for a team; Tools; What software is available for configuration management; Tool comparisons; Free, public domain, and shareware tools; Commercial tools; Appendices; Index.
