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The Idea Agent

The Idea Agent PDF Author: Jonas Michanek
Publisher: Routledge
ISBN: 1135928258
Category : Business & Economics
Languages : en
Pages : 197

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Book Description
The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.