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Author: Takeshi Natsuno
Publisher: John Wiley & Sons
ISBN: 0470859091
Category : Technology & Engineering
Languages : en
Pages : 190
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Book Description
i-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the key players in the wireless arena, i-mode eschews the Wireless Application Protocol (WAP) and uses a simplified version of HTML, Compact Wireless Markup Language (CWML) instead of WAP's Wireless Markup Language (WML). Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i.e. the quickness by which the technology has spread over Japan. In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan’s total population are using i- mode after not even 2 years of its existence. As a progression from his first book i-mode Strategy the author describes how i-mode has evolved. He focuses on the i-mode ecosystem (the metaphor he uses to describe such a self developing business) from concept to reality, the effect of i-mode, the evolution of Cell phones, partnerships with real businesses, such as the collaboration with Coca Cola in Japan, the struggle for dominance in the net business and the globalisation of the i-mode business arena from a Japanese only ecosystem to the global arena. The author is the most highly respected expert in this field. The i-mode Wireless Ecosystem is a must for everyone wanting to know more about NTT DoCoMo and how it has sustained its business model. Discusses the globalisation of i-mode featuring the key points such as origin, development, international expansion and the role of partners etc. Through using his own company’s strategy and experience the author explains the value of creating a business ‘ecosystem’ and the benefits of co-operation between various mobile operators Highlights the reasons for i-mode's success in Japan and extrapolates these to future directions A valuable addition to the bookshelf of all Mobile operators, especially those directly involved with Marketing, Product Development, and 3G; Content providers working within Product Development, Business Development, Marketing, and Mobile Services; and consultants, bankers and media professionals keen to gain an insight into this dynamic field.
Author: Takeshi Natsuno
Publisher: John Wiley & Sons
ISBN: 0470859091
Category : Technology & Engineering
Languages : en
Pages : 190
Get Book Here
Book Description
i-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the key players in the wireless arena, i-mode eschews the Wireless Application Protocol (WAP) and uses a simplified version of HTML, Compact Wireless Markup Language (CWML) instead of WAP's Wireless Markup Language (WML). Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i.e. the quickness by which the technology has spread over Japan. In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan’s total population are using i- mode after not even 2 years of its existence. As a progression from his first book i-mode Strategy the author describes how i-mode has evolved. He focuses on the i-mode ecosystem (the metaphor he uses to describe such a self developing business) from concept to reality, the effect of i-mode, the evolution of Cell phones, partnerships with real businesses, such as the collaboration with Coca Cola in Japan, the struggle for dominance in the net business and the globalisation of the i-mode business arena from a Japanese only ecosystem to the global arena. The author is the most highly respected expert in this field. The i-mode Wireless Ecosystem is a must for everyone wanting to know more about NTT DoCoMo and how it has sustained its business model. Discusses the globalisation of i-mode featuring the key points such as origin, development, international expansion and the role of partners etc. Through using his own company’s strategy and experience the author explains the value of creating a business ‘ecosystem’ and the benefits of co-operation between various mobile operators Highlights the reasons for i-mode's success in Japan and extrapolates these to future directions A valuable addition to the bookshelf of all Mobile operators, especially those directly involved with Marketing, Product Development, and 3G; Content providers working within Product Development, Business Development, Marketing, and Mobile Services; and consultants, bankers and media professionals keen to gain an insight into this dynamic field.
Author: Marc Steinberg
Publisher: U of Minnesota Press
ISBN: 1452960844
Category : Technology & Engineering
Languages : en
Pages : 314
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Book Description
Offering a deeper understanding of today’s internet media and the management theory behind it Platforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In The Platform Economy, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this widespread concept. Taking Japan as the key site for global platformization, Steinberg delves into that nation’s unique technological and managerial trajectory, in the process systematically examining every facet of the elusive word platform. Among the untold stories revealed here is that of the 1999 iPhone precursor, the i-mode: the world’s first widespread mobile internet platform, which became a blueprint for Apple and Google’s later dominance of the mobile market. Steinberg also charts the rise of social gaming giants GREE and Mobage, chat tools KakaoTalk, WeChat, and LINE, and video streaming site Niconico Video, as well as the development of platform theory in Japan, as part of a wider transformation of managerial theory to account for platforms as mediators of cultural life. Analyzing platforms’ immense impact on contemporary media such as video streaming, music, and gaming, The Platform Economy fills in neglected parts of the platform story. In narrating the rise and fall of Japanese platforms, and the enduring legacy of Japanese platform theory, this book sheds light on contemporary tech titans like Facebook, Google, Apple, and Netflix, and their platform-mediated transformation of contemporary life—it is essential reading for anyone wanting to understand what capitalism is today and where it is headed.
Author: Soumaya Ben Letaifa
Publisher: De Boeck Superieur
ISBN: 2804176762
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? builds on strategic management and innovation management academic contributions to better understand theoretical and empirical challenges of business ecosystems. Even if the concept of business ecosystem was coined in 1993, it will lie fallow during more than ten years before gaining scholars’ interest. Managers will however recognize the relevance of this concept as it grasps the complexity of their business reality in terms of new collaborative and innovative strategies. Thus, the main purpose of this book is twofold. On the one hand, the objective is to identify the epistemological and theoretical fundamentals of business ecosystems, and on the other hand, the purpose is to analyse the various managerial challenges. This volume analyses in particular the issues of knowledge management, coopetition strategies, platforms, governance, etc. Understanding Business Ecosystems: How Firms Succeed in the New World of Convergence? is finally a key reference book that innovates by integrating for the first time well known French speaking scholars’ contributions from the strategy and innovation management fields.
Author: Mary J. Cronin
Publisher: Cambridge University Press
ISBN: 113949029X
Category : Business & Economics
Languages : en
Pages :
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Book Description
We are surrounded by products that have minds of their own. Computing power, in the form of microcontrollers, microprocessors, sensors, and data storage chips, has become so cheap that manufacturers are building connectivity and embedded intelligence into all types of consumer goods. These 'smart products' are fundamentally changing both the competitive landscape for business and the daily lives of consumers. This book analyzes the evolution of smart products to help managers understand the impact of embedded product intelligence on corporate strategy, consumer value, and industry competition. It describes four different ecosystem strategies for designing and launching smart products: the control-focused Hegemon, the standards-focused Federator, the high growth and brand-focused Charismatic Leader, and the disruptive industry Transformer. This ecosystem model is then applied to smart products in the automotive, wireless, energy, residential, and health industries. The book concludes with recommendations for successfully managing smart products and services.
Author: Andrew Herman
Publisher: Routledge
ISBN: 1317911121
Category : Computers
Languages : en
Pages : 273
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Book Description
This volume proposes the mobile Internet is best understood as a socio-technical "assemblage" of objects, practices, symbolic representations, experiences and affects. Authors from a variety of disciplines discuss practices mediated through mobile communication, including current phone and tablet devices. The converging concepts of Materialities (ranging from the political economy of communication to physical devices) and Imaginaries (including cultural values, desires and perceptions) are touchstones for each of the chapters in the book.
Author: Dan Steinbock
Publisher: Kogan Page Publishers
ISBN: 9780749448509
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
In The Mobile Revolution senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Sony Ericsson, Qualcomm, Vodafone, Microsoft, Intel, Yahoo, New York Times, EMI, CNN, ABC, Disney, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. Not just another account of technology innovation, it examines the rise of mobile services in the context of maturing and emerging mobile markets.
Author: Philip Sugai
Publisher: John Wiley & Sons
ISBN: 0471741469
Category : Technology & Engineering
Languages : en
Pages : 224
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Book Description
Valuable lessons from Japan’s mobile industry yield 6 Immutable Laws for Mobile Business globally Japan’s mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan’s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the world’s Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths. The book highlights Japan’s incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled "Simplexity." Based on their interviews and observations, the authors assert that, "Simplexity will be what truly empowers individual users through their mobile devices. Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for today’s and tomorrow’s mobile Internet. This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com
Author: Riaz Esmailzadeh
Publisher: John Wiley & Sons
ISBN: 0470028491
Category : Technology & Engineering
Languages : en
Pages : 248
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Book Description
With the emergence of broadband wireless communication systems, new business opportunities have appeared for operators, content provides, and manufacturers. Broadband wireless communications technologies promise the freedom of constant access to the Internet at high speeds, without the limitation of connection cables. Broadband Wireless Communications Business provides comprehensive coverage of the present status and future evolution of these technologies, giving vital practical cost and benefit advice on design, construction and implementation. The author focuses on the costs associated with network design and operation, examining resources, maintenance and billing considerations in terms of Quality of Service provisioning. The future of 4G is explained, with enhancing technologies, cellular design topologies and ad-hoc technologies all covered in-depth. This book will enable the reader to make key business decisions: how to evaluate a technology, which to use, how to combine several technologies to reach a target market, how to differentiate from competitors and how to take advantage of future possible enhancements. Broadband Wireless Communications Business: Defines the unique technical features of the new broadband wireless communications systems and explains what these mean for operator and manufacturer businesses. Offers a complete guide to all current access technologies, associated standards, and duplex modes. Provides advice on key business cost and benefit issues. Addresses wireless technology from the point of view of numerous market sectors: public mobile systems, hot spot coverage, personal area networks, and multi-user shared usage of resources, etc. This text is essential for decision makers and industry key players responsible for the design, development, implementation and management of wireless telecommunications systems. Researchers specializing in the field of wireless technology and graduate students on telecommunications courses will also find it an excellent guide to the topic.
Author: Pam Nilan
Publisher: Routledge
ISBN: 1134198345
Category : Social Science
Languages : en
Pages : 401
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Book Description
This innovative collection of studies by international youth researchers, critically addresses questions of ‘global’ youth, incorporating material from regions as diverse as Sydney, Tehran, Dakar and Manila, and advancing our knowledge about young people around the globe. Exploring specific local youth cultures whilst mediating global mass media and consumption trends, this book traces subaltern ‘youth landscapes’ and tells subaltern ‘youth stories’ previously invisible in predominantly western youth cultural studies and theorizing. The chapters here serve as a refutation of the colonialist discourse of cultural globalization. Showcasing previously unpublished youth research from outside the English-speaking world alongside the work of well-known researchers such as Huq and Holden, these accounts of youth cultural practices highlight much that is predictably different, but also a great deal of common ground. This book goes inside creative cultural formation of youth identities to critically examine the global in the local. Bringing together an internationally diverse group of researchers, who describe and analyze youth cultures throughout Europe, the Americas, Asia, Africa and Oceania, this volume presents the first comprehensive review of global youth cultures, practices and identities, and as such is a valuable read for students and researchers of youth studies, cultural studies and sociology.
Author: Musa Unmehopa
Publisher: John Wiley & Sons
ISBN: 0470028238
Category : Technology & Engineering
Languages : en
Pages : 322
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Book Description
Parlay will enable rapid and cost-effective delivery of services based on telecommunications networks, and will be an essential part of the 3G future. We live in an exciting time. 3G networks are taking off, and as greater bandwidth and communication speeds become available, people are seeking new means by which to increase their interaction potential. Newer and more exciting services are being developed to drive more revenues and to enhance end-user experiences. New technologies are being designed and implemented to supplement and leverage the new capabilities being built into core networks. Parlay/OSA: From Standards to Reality is an accessible primer on network ecosystems and operations today, discussing the need for Parlay, the details of standards, aspects of network evolution and support for legacy systems, and advanced topics from an implementation perspective. The authors examine the potential of the Parlay/OSA (Open Service Access) solution from a number of points of view: business need, service development and service deployment. Parlay/OSA: From Standards to Reality: Provides a comprehensive account and examination of the Parlay technology. Covers standards capabilities and directions, and the twelve Service Capability Features, including call control, mobility management, data session control, generic messaging service and content based charging and policy management. Addresses architectural alternatives and advanced architecture patterns. Provides use cases, architecture, deployment scenarios and advanced topics for further reading. This invaluable resource will provide product managers, software developers, application developers, network architects and engineers, as well as advanced students and researchers in academia and industry with an in-depth understanding of Parlay.
