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Author: Beth Anstandig
Publisher: Morgan James Publishing
ISBN: 1631956949
Category : Psychology
Languages : en
Pages : 207
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Book Description
The Human Herd is a guidebook that helps readers unleash their mammal instincts and shows them how to heighten their self-awareness, experience their lives more deeply, improve their relationships, and step into a more natural—and powerful—way to lead.
Author: Beth Anstandig
Publisher: Morgan James Publishing
ISBN: 1631956949
Category : Psychology
Languages : en
Pages : 207
Get Book Here
Book Description
The Human Herd is a guidebook that helps readers unleash their mammal instincts and shows them how to heighten their self-awareness, experience their lives more deeply, improve their relationships, and step into a more natural—and powerful—way to lead.
Author: Beth Anstandig
Publisher:
ISBN: 9781631956935
Category : Psychology
Languages : en
Pages : 250
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Book Description
The Human Herd is a guidebook that helps readers unleash their mammal instincts and shows them how to heighten their self-awareness, experience their lives more deeply, improve their relationships, and step into a more natural--and powerful--way to lead.
Author: Mark Earls
Publisher: John Wiley & Sons
ISBN: 0470685484
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
Author: Linda Kohanov
Publisher: New World Library
ISBN: 1608683710
Category : Pets
Languages : en
Pages : 466
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Book Description
Linda Kohanov is beloved for her groundbreaking articulation of “the way of the horse,” an experiential wisdom known to riders for centuries but little studied or adapted to off-horse use. Now Kohanov takes those horse-inspired insights on the nonverbal elements of exceptional communication and leadership into the realms of our workplaces and relationships. Here we explore the benefits of “nonpredatory power” in developing assertiveness, fostering creativity, dealing with conflict, and heightening mind-body awareness. In “A Brief History of Power,” the first part of this far-reaching book, Kohanov profiles cultural innovators who employed extraordinary nonverbal leadership skills to change history, usually on horseback: Winston Churchill, George Washington, Alexander the Great, and Siddhartha Gautama (the Buddha), among others. She also draws on the behavior of mature horse herds, as well as the herding cultures of Africa and Mongolia, to debunk theories of dominance hierarchies, challenge ingrained notions of “survival of the fittest,” and demonstrate the power of a consensual leadership in which governing roles are fluid. Kohanov then adapts these lessons into twelve powerful guiding principles we can all incorporate into our work and personal lives. Eloquent and provocative, this is horse sense for everyone who seeks to thrive in the herds we all run in — our communities, careers, families, and friendships.
Author: Alastair Hodges
Publisher:
ISBN: 9781095609330
Category :
Languages : en
Pages : 116
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Book Description
This book attempts to answer some of the big human questions in life. Why are we here and what is our purpose? Why can't we seem to prevent war and terrorism? Why does evil exist in the world? Why do so many of us believe in a God, but in different ones? Is there a best political system and if so what is it? On the way to answering these big questions, the reasons for some of the common but somewhat odd ways humans behave are also given. Why do humans put so much effort into fashion and sport? Why do celebrities exist and why do we pay them so much money and attention?Evolutionary theory is used as the basis for answering these questions. In particular, how insight into the instincts we have evolved as a social animal combined with the application of a few simple ideas provides the answers we seek.This is also a book about empowerment. Understanding why we want to behave as we do gives us the power to choose. With choice comes the power to change, to act in ways that truly let us achieve our goals and those of humanity. Our instincts have guided us to become the dominant animal species on earth, but they are mal-adapted to the power we now wield through the application of science and technology. It is necessary to move beyond them. We cannot just ignore our instincts, to do that our basic brain structure would need to evolve and we haven't the time for that to occur. Instead, we can change the ways we choose to satisfy our instincts. Though understanding what is driving us we can find ways to get the same satisfaction without destroying humanity or the planet upon which we depend.
Author: Wilfred Trotter
Publisher:
ISBN:
Category : Collective behavior
Languages : en
Pages : 226
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Book Description
Author: Ken Wells
Publisher: Simon and Schuster
ISBN: 1416583181
Category : Nature
Languages : en
Pages : 272
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Book Description
For more than sixty years, The Wall Street Journal has prided itself not just on its serious journalism, but also on the whimsical and arcane stories that amuse and delight its readers. In that regard, animal stories have proven to be the most beloved of all. Now, veteran Journal reporter and Page One editor Ken Wells gathers the finest, funniest, and most fascinating of these animal tales in one exceptional book. Here are lighthearted, witty stories of breakthroughs in goldfish surgery, the untiring efforts of British animal lovers who guide lovesick toads across dangerous motorways, and the quest to tame doggy anxieties by prescribing the human pacifier Prozac. Other pieces reflect on mankind's impact on the animal kingdom: a close-up look at the nascent fish-rights movement, the retirement of U.S. Air Force chimpanzees that once soared through space, and ongoing scientific efforts to defeat that most hardy enemy -- the cockroach. Each of these fifty-odd stories -- from the outlandish to the poignant -- exemplifies the superb feature writing that makes The Wall Street Journal one of America's best-written newspapers. This charming and utterly captivating collection will be a joy not only to animal lovers, but to all those who appreciate artful storytelling by writers who are obviously having a wonderful time spinning the tales.
Author: Youngme Moon
Publisher: Currency
ISBN: 030746086X
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Author: Colin Cowherd
Publisher: Crown Archetype
ISBN: 0804137900
Category : Sports & Recreation
Languages : en
Pages : 275
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Book Description
There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin Cowherd In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking. But that’s where Colin Cowherd comes in. As his millions of fans on ESPN Radio and ESPNU already know, Colin is the rare sports analyst who’s brave (or crazy) enough to speak his mind—even if it pisses some people off. Of course, it helps that a lot of what Colin has to say is simply hilarious. Lots of writers can tell you about Boston’s storied sports history. But how many can tell you why the city of Boston is America’s five year old? Lots of writers will brag about the stuff they got right, but how many will happily list all the calls they got completely and utterly wrong? Whether he’s pointing out the stupidity of conspiracy theories, explaining why media bias isn’t nearly as big a deal as many assume, or calling out those who prize short term wins over sustainability, Colin is smart, thought-provoking, and laugh-out-loud funny. Some of the questions he’s not afraid to ask in You Herd Me! include: Is Tiger Woods really a sex addict—or does he just have good PR? Is “work-life balance” really the ideal we should all strive for—or is that just a way for people feel better about mediocrity? Is talent really all it’s cracked up to be—or can too much talent actually be counterproductive? Is the X games really a sport—or would we all be better off if we admitted it’s something else entirely? Is Hell really a supernatural place of fire and brimstone—or is it actually just another word for living in Tampa? Unapologetically entertaining and packed with behind-the-scenes insights you won’t get anywhere else, You Herd Me! is unlike any other sports book ever written.
Author: O. M. Radostits
Publisher: W B Saunders Company
ISBN: 9780721636559
Category : Medical
Languages : en
Pages : 631
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Book Description
This work describes the role of the veterinarian in the management of animal health and production in dairy and beef cattle herds, beef feedlots, swine herds and sheep flocks. It acquaints veterinarians with economical programmes that allow for the most effective production of healthy livestock, resulting in the best-quality food products, and provides a framework for undergraduate veterinary student courses in animal health and production management. The book includes principles for the control of infectious diseases.
